玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)41.131.217.56-5.7154.21-117.11-3.67-127.51-125.15-3.67-127.51-125.15-0.30-130.93-76.47-0.26-129.55-85.710.070.0-22.220.00-100.0-100.09.830.61-22.05166.67283.3311.11-66.67-134.92-33.3332.84-15.1218.43
23Q3 (19)40.6414.4111.53-12.47-82.84-99.5213.341702.7-11.3613.341702.7-11.360.971285.71-41.210.881157.14-39.730.07-12.5-30.017.28358.36-12.829.77-31.92-30.01-90.9187.01-120.78190.91-76.1435.2338.6935.6628.71
23Q2 (18)35.52-3.97-12.04-6.8243.21-351.660.74111.44-92.770.74111.44-92.770.07113.73-94.120.07115.91-93.40.0814.29-20.03.77260.43-74.2814.3513.176.93-700.00-450.0-2900.0800.00900.0966.6728.52-22.317.5
23Q1 (17)36.99-3.27-19.01-12.01-356.65-316.79-6.47-296.93-150.04-6.47-296.93-150.04-0.51-200.0-138.64-0.44-214.29-137.290.07-22.22-22.22-2.35-228.42-114.112.680.566.29200.0033.33333.33-100.00-100.0-262.536.7132.3817.7
22Q4 (16)38.244.94-19.7-2.6357.92-129.52-1.63-110.83-114.03-1.63-110.83-114.03-0.17-110.3-112.88-0.14-109.59-111.970.09-10.0-10.01.83-90.77-88.7212.61-9.67-4.97150.00464.2995.0-50.00-135.42-316.6727.73-7.7510.26
22Q3 (15)36.44-9.76-21.8-6.25-330.63-153.0115.0546.97-18.9115.0546.97-18.911.6538.66-29.181.4637.74-29.130.100.0-9.0919.8235.2-9.2913.964.02-5.8-41.18-264.71-164.71141.1888.24288.2430.0613.3126.25
22Q2 (14)40.38-11.58-10.352.71-51.08-64.4410.24-20.819.3510.24-20.819.351.19-9.8522.681.06-10.1720.450.1011.110.014.66-12.0619.5813.4212.496.6825.00-45.83-71.8875.0021.87575.026.53-14.942.43
22Q1 (13)45.67-4.092.475.54-37.82-50.812.9311.27-9.0712.9311.27-9.071.320.0-25.421.180.85-25.320.09-10.0-18.1816.672.77-0.8311.93-10.1-0.2546.15-40.0-43.261.54166.67228.2131.1924.0226.22
21Q4 (12)47.622.195.78.91-24.43217.0811.62-37.39194.1811.62-37.39194.181.32-43.35193.331.17-43.2185.370.10-9.090.016.22-25.77136.4413.27-10.46-2.8676.9220.882.5623.08-36.54-7.6925.155.63-8.38
21Q3 (11)46.603.464.8611.7954.72498.3118.56116.32324.7118.56116.32324.712.33140.21395.742.06134.09379.070.1110.022.2221.8578.22162.314.8217.8111.9363.64-28.41184.8536.36227.27-79.2223.81-8.07-28.04
21Q2 (10)45.041.05-10.867.62-32.33102.128.58-39.6646.178.58-39.6646.170.97-45.249.230.88-44.349.150.10-9.090.012.26-27.0734.8712.585.18-0.2488.899.433.3311.11-40.74-66.6725.904.820
21Q1 (9)44.57-1.07-9.8911.26300.71187.8314.22260.0314.4814.22260.0314.481.77293.33410.531.58285.37422.450.1110.037.516.81145.04756.6411.96-12.45-7.7281.258.33-59.3818.75-25.0118.7524.71-9.98-43.43
20Q4 (8)45.051.37-10.722.81194.93291.163.95-9.61289.03.95-9.61289.00.45-4.26314.290.41-4.65341.180.1011.1111.116.86-17.65209.0113.663.171.4175.00200.050.025.00-85.71-50.027.45-17.04-20.64
20Q3 (7)44.44-12.05-6.7-2.96-178.5120.644.37-25.5511.764.37-25.5511.760.47-27.6914.630.43-27.1216.220.09-10.00.08.33-8.36-3.1413.245.0-9.99-75.00-212.50.0175.00425.00.033.0900.7
20Q2 (6)50.532.163.743.77129.4184.85.87188.54-11.995.87188.54-11.990.65214.04-15.580.59220.41-13.240.1025.00.09.09455.08-17.3612.61-2.7-15.4866.67-66.67133.3333.33133.33-53.330.00-100.0-100.0
20Q1 (5)49.46-1.983.08-12.82-772.11-18.48-6.63-217.22-6.76-6.63-217.22-6.76-0.57-171.433.39-0.49-188.243.920.08-11.11-11.11-2.56-215.32-109.8412.96-3.79-9.18200.00300.011.11-100.00-300.0-25.043.6826.284.6
19Q4 (4)50.465.940.0-1.4760.590.0-2.09-153.450.0-2.09-153.450.0-0.21-151.220.0-0.17-145.950.00.090.00.02.22-74.190.013.47-8.430.050.00166.670.050.00-71.430.034.595.260.0
19Q3 (3)47.63-2.220.0-3.73-282.840.03.91-41.380.03.91-41.380.00.41-46.750.00.37-45.590.00.09-10.00.08.60-21.820.014.71-1.410.0-75.00-362.50.0175.00145.00.032.865.390.0
19Q2 (2)48.711.520.02.04118.850.06.67207.410.06.67207.410.00.77230.510.00.68233.330.00.1011.110.011.001001.640.014.924.560.028.57-84.130.071.43189.290.031.18-25.340.0
19Q1 (1)47.980.00.0-10.820.00.0-6.210.00.0-6.210.00.0-0.590.00.0-0.510.00.00.090.00.0-1.220.00.014.270.00.0180.000.00.0-80.000.00.041.760.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)38.39-4.24-9.0402.22-19.110.80-91.250.80-91.250.27-93.130.29-91.780.30-21.054.16-68.589.83-22.05-1100.0001166.671038.210.42-29.8233.8017.32
2022 (9)40.09-12.79-0.2202.7411.589.14-31.799.14-31.793.93-38.33.53-37.630.38-9.5213.24-21.9312.61-4.97-2.500102.50310.00.5933.2328.8115.89
2021 (8)45.97-2.739.9602.4653.0513.40467.813.40467.86.37550.05.66521.980.4216.6716.96175.7713.27-2.8675.00025.00-85.00.45-43.0824.86-25.66
2020 (7)47.26-2.96-1.6601.60-16.352.36159.342.36159.340.98157.890.91133.330.36-2.76.1518.0413.661.41-66.670166.67-66.670.78-42.0233.44-3.99
2019 (6)48.705.32-3.1901.92-2.470.9100.9100.3800.3900.370.05.21013.4731.93-400.000500.0001.35-9.1734.83-12.77
2018 (5)46.24-4.36-13.7901.97-17.02-7.990-7.990-3.260-2.9200.37-9.76-2.25010.21-20.48175.0072.08-75.0001.49039.930.23
2017 (4)48.359.24-14.1202.37-25.28-14.030-14.030-6.550-5.7800.41-6.82-3.79012.84-4.96101.69-21.77-0.0000.00039.846.52
2016 (3)44.261.07-16.5103.17-17.36-12.650-12.650-6.310-5.5600.4415.79-0.85013.510.6130.00-0.82-30.0000.00037.40-6.34
2015 (2)43.790.74-21.9303.84-53.24-16.660-16.670-7.170-6.3900.3846.15-4.06013.4322.09131.08-32.69-31.0800.00039.93-37.16
2014 (1)43.470-56.3408.2166.19-29.000-29.000-8.240-7.4600.26-13.33-10.64011.0013.05194.7461.7-94.7400.00063.5426.45

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