玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)44.1715.1827.9523.1661.2869.9220.198.276.3316.2810.0780.293.5032.5897.742.9141.95103.50.1828.5712.522.515.0953.3419.74-6.4-10.72114.4349.25-4.5-14.93-165.8521.1118.62-13.681.75
23Q3 (19)38.351.161.0814.36-13.18-33.418.66-10.33-27.7914.79-6.15-32.82.64-13.73-59.762.05-14.94-58.670.14-6.67-39.1321.42-10.34-23.7721.09-43.09-21.176.67-3.16-8.2522.6711.5935.6321.5715.2252.44
23Q2 (18)37.9114.392.7116.54107.79-30.4520.81158.19-17.5815.76159.21-25.873.06229.03-58.932.41208.97-56.960.1515.38-42.3123.8997.76-12.237.06100.43-3.5179.17-19.54-15.9720.311159.38251.2418.72-8.8660.69
23Q1 (17)33.14-4.0-0.427.96-41.6-56.728.06-29.61-61.386.08-32.67-66.150.93-47.46-83.680.78-45.45-82.150.13-18.75-45.8312.08-17.71-48.0418.49-16.37-34.2998.39-17.8911.841.61108.53-86.5920.5412.2457.27
22Q4 (16)34.52-9.019.2113.63-36.78-18.6311.45-55.69-31.199.03-58.97-39.031.77-73.02-66.791.43-71.17-64.070.16-30.43-40.7414.68-47.76-22.4922.11-17.28-33.52119.8243.3919.39-18.92-213.2-2520.2718.3029.3344.89
22Q3 (15)37.942.7912.5521.56-9.3421.3325.842.3445.522.013.5353.76.56-11.9549.774.96-11.4348.950.23-11.540.028.103.2737.0726.73-30.41-24.2683.56-11.31-16.4416.71188.98014.1521.462.61
22Q2 (14)36.9110.9110.3123.7829.3153.0225.2520.9963.0121.2618.3764.047.4530.7134.285.6028.15123.110.268.3336.8427.2117.0343.8938.4136.536.594.227.1-5.785.78-51.911152.5311.65-10.8-21.39
22Q1 (13)33.285.280.8818.399.7958.6720.8725.4274.9417.9621.2787.875.706.94203.194.379.8185.620.24-11.1150.023.2522.7639.9828.14-15.3911.4987.97-12.34-9.5412.031765.51336.9213.063.4-25.33
21Q4 (12)31.61-6.23-1.6816.75-5.7438.4316.64-6.3141.0214.813.4240.385.3321.69123.953.9819.52105.150.2717.3950.018.94-7.6116.9133.26-5.7555.93100.360.36-2.07-0.72070.8812.63-8.41-17.4
21Q3 (11)33.710.75-0.7917.7714.358.6917.7614.65-7.3114.3210.49-5.14.3837.746.573.3332.675.380.2321.059.5220.508.41-9.4135.2925.4146.86100.000.016.750.00100.0-100.013.79-6.95-7.76
21Q2 (10)33.461.42-4.8915.5434.080.3215.4929.846.3912.9635.5614.793.1869.1536.482.5164.0540.220.1918.7518.7518.9113.850.3728.1411.49-24.42100.002.83-6.12-0.55-119.9691.5814.82-15.27-4.33
21Q1 (9)32.992.61-12.0711.59-4.21-37.7211.931.1-40.149.56-9.38-40.291.88-21.01-55.241.53-21.13-55.130.16-11.11-23.8116.612.53-29.2925.2418.333.3297.25-5.113.92.75211.01-59.5317.4914.3921.04
20Q4 (8)32.15-5.39-11.9212.10-25.99-30.311.80-38.41-17.3710.55-30.09-10.742.38-42.09-26.541.94-38.61-25.950.18-14.29-18.1816.20-28.41-12.8121.33-11.24-4.69102.4819.65-15.69-2.48-116.7788.4915.292.278.21
20Q3 (7)33.98-3.41-1.6216.355.552.719.1631.5923.3715.0933.6620.054.1176.3918.443.1676.5422.010.2131.250.022.6320.1214.0124.03-35.46-4.9485.65-19.59-16.114.78326.67667.6514.95-3.497.4
20Q2 (6)35.18-6.24-1.415.49-16.77-15.8214.56-26.94-24.1711.29-29.48-28.232.33-44.52-50.641.79-47.51-48.710.16-23.81-27.2718.84-19.8-18.2637.2352.39-15.83106.5213.8111.08-6.52-195.91-258.8915.497.220.26
20Q1 (5)37.522.7911.4318.617.212.7219.9339.5718.1416.0135.4516.14.2029.631.693.4130.153.650.21-4.55-12.523.4926.4313.8624.439.16-12.4193.60-22.99-4.436.80131.56229.1214.452.267.36
19Q4 (4)36.505.670.017.369.050.014.28-8.050.011.82-5.970.03.24-6.630.02.621.160.00.224.760.018.58-6.40.022.38-11.470.0121.5519.070.0-21.55-727.40.014.131.510.0
19Q3 (3)34.54-3.20.015.92-13.480.015.53-19.110.012.57-20.090.03.47-26.480.02.59-25.790.00.21-4.550.019.85-13.880.025.28-42.840.0102.086.450.0-2.60-163.450.013.928.070.0
19Q2 (2)35.685.970.018.4011.450.019.2013.810.015.7314.070.04.7214.290.03.496.080.00.22-8.330.023.0511.730.044.2358.590.095.90-2.080.04.1098.660.012.88-4.310.0
19Q1 (1)33.670.00.016.510.00.016.870.00.013.790.00.04.130.00.03.290.00.00.240.00.020.630.00.027.890.00.097.930.00.02.070.00.013.460.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)38.748.3316.03-19.692.2946.1617.33-20.4313.55-26.369.74-53.498.07-50.880.59-33.7120.33-15.7519.74-10.7292.550.997.45-10.893.577.419.7542.7
2022 (9)35.768.8619.9625.931.57-29.2521.7837.3318.4038.0320.9441.6816.4341.270.892.324.1327.2722.11-33.5291.64-8.368.3603.32-21.9713.84-3.22
2021 (8)32.85-5.6615.850.192.22-19.4115.86-4.9713.33-1.1914.7815.0211.6310.030.8711.5418.96-7.9633.2655.93100.005.560.0004.26-20.914.30-4.67
2020 (7)34.82-0.7115.82-7.322.7523.2716.690.7913.49-0.4412.85-16.5610.57-15.710.78-15.2220.600.121.33-4.6994.73-8.085.2705.38-11.5715.0010.54
2019 (6)35.0719.6117.0723.72.2357.7316.5618.2913.5512.3515.40-10.2612.54-6.490.92-17.1220.5821.8522.38-6.67103.064.65-3.0606.09-19.313.5724.27
2018 (5)29.32-0.9813.80-3.021.42-0.0814.0010.512.068.2617.1610.3513.4111.841.113.7416.898.4823.98-27.0298.48-12.281.4107.54010.92-3.19
2017 (4)29.61-11.914.23-18.411.42-17.7212.67-28.8611.14-28.0415.55-13.0811.99-16.391.0715.0515.57-25.6432.8618.33112.2614.66-12.2600.00011.28-8.52
2016 (3)33.61-2.3217.44-19.451.72-5.5217.81-22.8715.48-22.617.89-22.6914.34-22.440.931.0920.94-19.1527.7725.7197.914.412.09-66.390.00012.3313.64
2015 (2)34.417.1621.650.61.82-0.5423.09-0.7720.00-1.5723.14-4.7718.49-2.270.92-1.0825.902.2122.09-23.9193.771.396.23-17.070.00010.8513.85
2014 (1)32.11021.5201.83-10.2623.27020.32024.30018.9200.936.925.34-6.3629.03-0.8992.492.267.51-21.370.0009.53-1.95

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