玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)38.8917.14-6.0911.11314.55-48.119.23-41.4-58.747.07-48.84-59.810.88-41.72-74.860.67-43.7-74.720.090.0-40.014.42-33.21-42.5745.99133.2239.96120.69624.1426.66-20.69-124.83-538.6219.52-19.626.42
23Q3 (19)33.201.5-6.852.68-54.03-81.7115.7535.78-33.3213.82115.94-27.981.5193.59-59.951.19112.5-57.350.090.0-35.7121.5926.85-17.3119.72-44.53-38.0116.67-65.63-72.9883.3371.88122.9224.289.4739.94
23Q2 (18)32.71-21.8-6.995.83-74.42-66.7211.60-49.01-46.16.40-64.33-62.570.78-80.05-77.190.56-80.28-77.870.09-43.75-40.017.02-33.33-28.735.55-18.07-10.1848.48-51.52-40.8748.480155.1822.1840.2958.54
23Q1 (17)41.831.0128.2722.796.4545.3422.751.718.817.941.9919.683.9111.7127.782.847.1720.850.166.670.025.531.6720.6543.3932.0536.79100.004.9521.050.00-100.0-100.015.812.411.89
22Q4 (16)41.4116.1936.421.4146.1460.1322.37-5.2973.9517.59-8.3468.333.50-7.1669.92.65-5.0275.50.157.147.1425.11-3.8360.3432.863.39.0695.2854.47-8.184.72-87.38225.015.44-11.011.05
22Q3 (15)35.641.3417.7414.65-16.3830.1123.629.7660.7919.1912.2264.163.7710.2345.02.7910.2855.870.14-6.67-6.6726.119.3849.6331.81-19.63-34.7661.68-24.78-20.3337.3896.7554.5217.3524.02-0.97
22Q2 (14)35.177.8527.3417.5211.7386.5821.5212.38164.717.1014.08132.343.4211.76109.822.537.66120.00.15-6.250.023.8712.81115.8239.5824.78-16.7182.00-0.74-28.2519.002.82233.013.99-0.99-16.53
22Q1 (13)32.617.4113.2715.6817.2881.4819.1548.91108.3814.9943.44134.953.0648.54166.092.3555.63186.590.1614.2933.3321.1635.1261.5331.725.28-30.1282.61-20.4-11.6918.48589.67186.4114.13-7.53-14.62
21Q4 (12)30.360.3-7.3513.3718.7414.4712.86-12.4610.6710.45-10.6125.452.06-20.7746.11.51-15.6443.810.14-6.6716.6715.66-10.26-0.8230.13-38.21-37.32103.7734.040.89-3.77-115.6015.28-12.79-16.59
21Q3 (11)30.279.59-21.7411.2619.91-13.9814.6980.69-1.5411.6958.83-2.52.6059.5112.071.7955.652.870.150.07.1417.4557.78-5.1648.762.6167.7977.42-32.26-12.0224.19269.35101.6117.524.53-13.74
21Q2 (10)27.62-4.06-20.849.398.68-45.798.13-11.53-51.957.3615.36-46.21.6341.74-53.31.1540.24-56.270.1525.0-21.0511.06-15.57-42.6947.524.6920.36114.2922.1712.74-14.29-321.43-421.4316.761.275.74
21Q1 (9)28.79-12.15-3.18.64-26.0319.839.19-20.9120.296.38-23.41-3.771.15-18.4412.750.82-21.91.230.120.00.013.10-17.0411.5845.39-5.5870.1993.55-9.05-1.536.45029.0316.55-9.66-10.35
20Q4 (8)32.77-15.282.711.68-10.7737.4111.62-22.1261.398.33-30.53119.211.41-39.22138.981.05-39.66118.750.12-14.290.015.79-14.1848.1248.0765.4271.49102.8616.88-10.560.00-100.0100.018.32-9.8-0.81
20Q3 (7)38.6810.8639.3413.09-24.42263.6114.92-11.82-29.5911.99-12.35-38.512.32-33.52-28.171.74-33.84-29.550.14-26.327.6918.40-4.66-27.1629.06-26.396.6888.00-13.19428.012.00538.0-85.620.3128.141.25
20Q2 (6)34.8917.4425.5517.32140.22143.2616.92121.47105.0913.68106.33131.473.49242.16252.532.63224.69246.050.1958.3346.1519.3064.457.6839.4848.0312.41101.376.7115.85-2.74-154.79-121.9215.85-14.14-13.72
20Q1 (5)29.71-6.89-1.467.21-15.18-27.977.646.11-36.286.6374.47-25.671.0272.88-39.290.8168.75-37.210.120.0-14.2911.7410.13-23.2226.67-4.85-13.0795.00-17.3912.275.00125.0-67.518.46-0.056.52
19Q4 (4)31.9114.950.08.50136.110.07.20-66.020.03.80-80.510.00.59-81.730.00.48-80.570.00.12-7.690.010.66-57.80.028.032.90.0115.00590.00.0-20.00-124.00.018.47-7.930.0
19Q3 (3)27.76-0.110.03.60-49.440.021.19156.850.019.50229.950.03.23226.260.02.47225.00.00.130.00.025.26106.370.027.24-22.440.016.67-80.950.083.33566.670.020.069.20.0
19Q2 (2)27.79-7.830.07.12-28.870.08.25-31.190.05.91-33.740.00.99-41.070.00.76-41.090.00.13-7.140.012.24-19.950.035.1214.470.087.503.410.012.50-18.750.018.376.00.0
19Q1 (1)30.150.00.010.010.00.011.990.00.08.920.00.01.680.00.01.290.00.00.140.00.015.290.00.030.680.00.084.620.00.015.380.00.017.330.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.643.9512.80-26.184.1599.0916.05-25.812.32-28.336.85-49.334.93-52.270.40-33.3320.51-14.4345.9939.9679.64-0.7620.363.080.11-41.4819.5828.82
2022 (9)36.2123.6717.3461.152.08-14.6321.6391.0817.1988.913.5292.8710.3398.650.607.1423.9765.8832.869.0680.25-15.5519.75297.260.1988.2215.20-8.05
2021 (8)29.28-14.7410.76-17.042.44-9.5511.32-15.339.10-14.477.01-11.495.20-10.190.563.714.45-13.8930.13-37.3295.03-1.684.9778.010.10-46.6616.53-8.47
2020 (7)34.3416.8412.9775.512.70-9.3213.379.8610.6411.537.9221.475.7914.20.543.8516.785.648.0771.4996.6558.862.79-92.870.19-58.1918.06-2.43
2019 (6)29.39-1.777.39-31.192.9754.7312.17-7.89.542.036.52-21.735.07-18.230.52-21.2115.892.4528.03-13.360.84-25.2739.16110.620.44-38.2518.5122.18
2018 (5)29.92-2.0610.741.611.92-15.6313.2033.69.3521.748.333.616.208.390.66-10.8115.5123.7832.33-10.9481.41-23.8518.5900.72015.15-6.48
2017 (4)30.55-3.8410.5710.452.2859.859.88-30.287.68-34.978.04-43.745.72-42.570.74-11.912.53-20.836.30-19.58106.9057.88-6.9000.00016.20-1.46
2016 (3)31.7728.999.5759.51.4323.5214.1721.1111.8130.7914.2924.059.9626.40.84-3.4515.8221.9745.147.367.7131.7732.64-32.860.00016.448.51
2015 (2)24.631.116.00-27.361.15-23.1311.70-9.939.03-11.7311.52-29.547.88-28.430.87-18.6912.97-11.4742.07-16.4151.38-19.1148.6233.290.00015.159.62
2014 (1)24.3608.2601.50-30.0912.99010.23016.35011.0101.070.014.6547.6850.336.5263.53-8.0736.4715.940.00013.82-2.61

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