玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)13.41-15.07-86.2-896.9397.9553.41-715.1298.461.87-767.9098.2859.03-1.69-6.290.0-0.937.039.610.0000-800.000061.27-41.15370.95130.0030.030.0-30.0000769.69-96.98-25.12
23Q3 (19)15.79-67.6-84.01-43694.70-105413.81-4230.28-44668.40-107398.58-4815.48-44668.40-136325.68-4814.61-1.59-109.48-31.4-1.00-106.7713.040.00-100.000.00-100.0100.0104.121094.041547.47100.000.00.0-0.000100.025478.901612488.614456.23
23Q2 (18)48.74-16.44-39.2341.49100.29117.9741.63100.29125.1132.79100.23119.7716.771233.113325.014.781263.782998.040.450042.290142.298.72-54.3114.25100.000.0-33.330.000100.01.58-99.98-98.22
23Q1 (17)58.33-39.95-15.37-14335.40-644.6-3756.4-14125.00-653.24-4918.3-14125.00-653.53-4918.3-1.4812.43-120.9-1.2717.53-89.550.00000.000100.019.0846.662513.7100.000.0-25.0-0.000100.07560.42635.552464.42
22Q4 (16)97.14-1.61145.74-1925.24-90.8-1485.6-1875.24-106.36-1434.44-1874.52-106.24-1433.85-1.69-39.67-148.53-1.54-33.91-129.850.000-100.00.00100.0100.013.01105.851841.79100.000.00.0-0.00100.001027.8683.81827.67
22Q3 (15)98.7323.099.87-1009.05-336.99-45765.91-908.73-448.22-63447.55-908.89-447.89-63458.74-1.21-132.69-12000.0-1.15-125.49-11400.00.000-100.0-500.00-400.006.3255.28474.55100.00-33.330-16.6766.670559.21530.66762.58
22Q2 (14)80.2116.3824.86-230.9137.88-13.85-165.7641.1133.2-165.8941.0633.14-0.5222.3937.35-0.5123.8837.80.0000-100.0066.6750.04.07457.53230.89150.0012.5100.0-50.00-50.0-300.088.67-69.92-46.13
22Q1 (13)68.9274.35-12.54-371.73-206.15-1092.34-281.47-130.32-742.33-281.47-130.32-742.33-0.671.47-142.68-0.670.0-143.790.00-100.0-100.0-300.00-200.0-700.00.738.96-44.7133.3333.3333.33-33.330-233.33294.82166.08830.62
21Q4 (12)39.53-56.01-50.48-121.42-5419.09-392.02-122.21-8446.15-439.0-122.21-8446.15-439.0-0.68-6700.0-110.49-0.67-6600.0-112.160.010.0-93.33-100.000-339.980.67-39.09-95.79100.000-20.0-0.000100.0110.8070.91485.62
21Q3 (11)89.8639.88109.37-2.2098.9295.73-1.4399.4297.41-1.4399.4297.41-0.0198.899.88-0.0198.7899.850.010-91.670.00100.0100.01.10-10.57-94.560.00-100.0-100.00.00-100.0064.83-60.62-26.18
21Q2 (10)64.24-18.48-19.18-202.82-641.43-1.51-248.13-666.25-25.67-248.13-666.25-25.67-0.83-152.8789.85-0.82-153.5987.960.00-100.0-100.0-200.00-500.00.01.23-6.82-94.4175.00-25.0-25.025.000.00164.61419.6-23.19
21Q1 (9)78.80-1.2912.1737.46-9.91230.4343.8221.55252.3643.8221.55252.361.57-75.77148.311.53-72.23156.460.03-80.0-66.6750.0019.99325.021.32-91.71-92.46100.00-20.00.025.00200.0031.6867.44-58.04
20Q4 (8)79.8386.011.9641.58180.61127.9636.05165.27122.6336.05165.27122.636.48178.26186.525.51180.79188.30.1525.0275.041.67183.34133.3415.93-21.22-21.95125.0050.025.0-25.000018.92-78.46-89.15
20Q3 (7)42.92-46.01-34.84-51.5874.1869.88-55.2372.0367.33-55.2372.0373.89-8.28-1.229.51-6.82-0.1514.640.12300.0200.0-50.0075.066.6720.22-8.137.6783.33-16.67-16.67-0.000087.82-59.02-50.17
20Q2 (6)79.4913.1511.25-199.80-595.68-126.2-197.44-586.51-159.04-197.44-586.51-230.94-8.18-151.69-128.49-6.81-151.29-106.360.03-66.67-50.0-200.00-800.09-199.9922.0125.7118.35100.000.0-20.0-0.000100.0214.30183.8475.21
20Q1 (5)70.25-1.47-1.08-28.7280.6957.9-28.7681.9448.07-28.7681.9437.45-3.2556.616.07-2.7156.5716.10.09125.028.57-22.2282.2261.1117.51-14.21164.9100.000.0-20.00.000100.075.50-56.71-26.47
19Q4 (4)71.308.240.0-148.7313.140.0-159.285.780.0-159.2824.690.0-7.4918.140.0-6.2421.90.00.040.00.0-125.0016.670.020.418.680.0100.000.00.00.0000.0174.39-1.040.0
19Q3 (3)65.87-7.810.0-171.22-93.840.0-169.05-121.790.0-211.49-254.490.0-9.15-155.590.0-7.99-142.120.00.04-33.330.0-150.00-124.990.018.7886.310.0100.00-20.00.0-0.00100.00.0176.2344.080.0
19Q2 (2)71.450.610.0-88.33-29.480.0-76.22-37.630.0-59.66-29.750.0-3.58-3.470.0-3.30-2.170.00.06-14.290.0-66.67-16.680.010.0852.50.0125.000.00.0-25.000.00.0122.3119.120.0
19Q1 (1)71.020.00.0-68.220.00.0-55.380.00.0-45.980.00.0-3.460.00.0-3.230.00.00.070.00.0-57.140.00.06.610.00.0125.000.00.0-25.000.00.0102.680.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)48.55-40.6630.3602.75-96.3431.47022.3809.4406.6500.302900.034.51061.27370.9596.25-16.883.7501.16-56.89.13-97.31
2022 (9)81.829.18-600.08075.00612.5-522.900-522.900-4.100-3.8300.01-85.71-400.00013.011841.79115.7915.79-15.7902.690339.54443.96
2021 (8)74.9412.96-15.14010.5378.95-15.590-15.590-1.090-1.0500.07-82.05-5.2600.67-95.79100.0011.11-0.0000.00062.42-12.67
2020 (7)66.34-5.55-25.8605.8823.53-28.700-28.700-13.150-11.0400.3985.71-23.53015.93-21.9590.00-17.8310.0000.00071.48-47.03
2019 (6)70.241.06-107.7104.76338.1-101.360-101.360-23.660-20.8200.21-73.75-90.48020.41160.0109.5236.9-4.7600.000134.95214.94
2018 (5)69.5019.0712.9201.09-44.5716.16017.06016.87013.6600.8090.4823.9107.85-81.3580.00-22.6720.0000.00042.85-49.9
2017 (4)58.3711.44-59.2301.960.0-56.250-56.720-29.380-23.7200.4213.51-43.14042.08336.97103.450-6.9000.00085.53-27.99
2016 (3)52.38-17.52-108.4101.9603.660-8.170-3.620-2.8500.37-17.7815.6909.63-66.76-2750.0002850.0000.000118.7834.98
2015 (2)63.510.14-51.0700.000-46.080-40.010-22.120-17.6800.45-2.17-44.59028.9746.17111.7622.58-11.7600.00088.0024.28
2014 (1)63.420-35.8401.18-8.24-39.370-38.590-20.240-17.7000.4615.0-37.65019.82134.091.181.78.82-14.710.00070.817.16

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