- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 152.22 | 12.34 | 4.03 | 2.29 | 9.05 | 9.57 | 4.13 | -0.48 | 10.72 | 0.8 | 8.11 | 6.67 | 1.50 | -2.93 | 5.32 | 2.71 | -11.41 | 6.43 | 0.53 | -3.77 | 2.53 | 1983 | 0.0 | 0.0 |
| 23Q3 (19) | 135.5 | -0.53 | -4.87 | 2.1 | 5.0 | -5.83 | 4.15 | 4.27 | 12.77 | 0.74 | 1.37 | -3.9 | 1.55 | 5.56 | -1.01 | 3.06 | 4.83 | 18.55 | 0.55 | 1.91 | 1.03 | 1983 | 0.0 | 10.35 |
| 23Q2 (18) | 136.22 | -1.9 | 15.21 | 2.0 | 14.29 | 26.58 | 3.98 | 23.99 | 30.07 | 0.73 | 25.86 | 7.35 | 1.47 | 16.5 | 9.87 | 2.92 | 26.39 | 12.9 | 0.54 | 28.3 | -6.82 | 1983 | 0.0 | 10.35 |
| 23Q1 (17) | 138.86 | -5.1 | 43.63 | 1.75 | -16.27 | 9.38 | 3.21 | -13.94 | 18.45 | 0.58 | -22.67 | 0.0 | 1.26 | -11.77 | -23.85 | 2.31 | -9.32 | -17.53 | 0.42 | -18.51 | -30.38 | 1983 | 0.0 | 10.35 |
| 22Q4 (16) | 146.32 | 2.72 | 27.12 | 2.09 | -6.28 | 0.0 | 3.73 | 1.36 | 14.77 | 0.75 | -2.6 | 17.19 | 1.43 | -8.76 | -21.34 | 2.55 | -1.33 | -9.72 | 0.51 | -5.18 | -7.82 | 1983 | 10.35 | 10.35 |
| 22Q3 (15) | 142.44 | 20.47 | 70.18 | 2.23 | 41.14 | 25.99 | 3.68 | 20.26 | 41.0 | 0.77 | 13.24 | 26.23 | 1.57 | 17.16 | -25.97 | 2.58 | -0.17 | -17.15 | 0.54 | -6.0 | -25.83 | 1797 | 0.0 | 4.84 |
| 22Q2 (14) | 118.24 | 22.3 | 47.62 | 1.58 | -1.25 | -7.6 | 3.06 | 12.92 | 23.89 | 0.68 | 17.24 | 19.3 | 1.34 | -19.26 | -37.41 | 2.59 | -7.67 | -16.07 | 0.58 | -4.14 | -19.18 | 1797 | 0.0 | 4.84 |
| 22Q1 (13) | 96.68 | -16.0 | 47.18 | 1.6 | -23.44 | 3.23 | 2.71 | -16.62 | 27.83 | 0.58 | -9.38 | 31.82 | 1.65 | -8.86 | -29.86 | 2.80 | -0.73 | -13.14 | 0.60 | 7.89 | -10.44 | 1797 | 0.0 | 4.84 |
| 21Q4 (12) | 115.1 | 37.51 | 59.95 | 2.09 | 18.08 | 31.45 | 3.25 | 24.52 | 16.91 | 0.64 | 4.92 | 42.22 | 1.82 | -14.13 | -17.82 | 2.82 | -9.45 | -26.91 | 0.56 | -23.7 | -11.08 | 1797 | 4.84 | 4.84 |
| 21Q3 (11) | 83.7 | 4.49 | 26.09 | 1.77 | 3.51 | 14.94 | 2.61 | 5.67 | 14.47 | 0.61 | 7.02 | 27.08 | 2.11 | -0.94 | -8.85 | 3.12 | 1.12 | -9.21 | 0.73 | 2.41 | 0.79 | 1714 | 0.0 | 0.0 |
| 21Q2 (10) | 80.1 | 21.94 | 38.39 | 1.71 | 10.32 | 12.5 | 2.47 | 16.51 | 11.26 | 0.57 | 29.55 | 11.76 | 2.13 | -9.52 | -18.71 | 3.08 | -4.45 | -19.6 | 0.71 | 6.24 | -19.24 | 1714 | 0.0 | 0.0 |
| 21Q1 (9) | 65.69 | -8.71 | 19.48 | 1.55 | -2.52 | 6.9 | 2.12 | -23.74 | 5.47 | 0.44 | -2.22 | 10.0 | 2.36 | 6.79 | -10.53 | 3.23 | -16.46 | -11.72 | 0.67 | 7.11 | -7.93 | 1714 | 0.0 | 1.06 |
| 20Q4 (8) | 71.96 | 8.41 | 8.39 | 1.59 | 3.25 | -12.15 | 2.78 | 21.93 | 21.93 | 0.45 | -6.25 | -15.09 | 2.21 | -4.76 | -18.95 | 3.86 | 12.48 | 12.49 | 0.63 | -13.52 | -21.67 | 1714 | 0.0 | 1.06 |
| 20Q3 (7) | 66.38 | 14.69 | 11.79 | 1.54 | 1.32 | -3.14 | 2.28 | 2.7 | 5.07 | 0.48 | -5.88 | -15.79 | 2.32 | -11.66 | -13.36 | 3.43 | -10.45 | -6.01 | 0.72 | -17.93 | -24.67 | 1714 | 0.0 | 1.06 |
| 20Q2 (6) | 57.88 | 5.27 | -1.11 | 1.52 | 4.83 | -5.59 | 2.22 | 10.45 | 5.21 | 0.51 | 27.5 | -22.73 | 2.63 | -0.42 | -4.53 | 3.84 | 4.91 | 6.39 | 0.88 | 21.11 | -21.86 | 1714 | 1.06 | 1.06 |
| 20Q1 (5) | 54.98 | -17.19 | -4.43 | 1.45 | -19.89 | -5.23 | 2.01 | -11.84 | -0.5 | 0.4 | -24.53 | -11.11 | 2.64 | -3.26 | -0.83 | 3.66 | 6.45 | 4.12 | 0.73 | -8.87 | -6.99 | 1696 | 0.0 | 0.0 |
| 19Q4 (4) | 66.39 | 11.81 | 0.0 | 1.81 | 13.84 | 0.0 | 2.28 | 5.07 | 0.0 | 0.53 | -7.02 | 0.0 | 2.73 | 1.82 | 0.0 | 3.43 | -6.02 | 0.0 | 0.80 | -16.84 | 0.0 | 1696 | 0.0 | 0.0 |
| 19Q3 (3) | 59.38 | 1.45 | 0.0 | 1.59 | -1.24 | 0.0 | 2.17 | 2.84 | 0.0 | 0.57 | -13.64 | 0.0 | 2.68 | -2.66 | 0.0 | 3.65 | 1.37 | 0.0 | 0.96 | -14.87 | 0.0 | 1696 | 0.0 | 0.0 |
| 19Q2 (2) | 58.53 | 1.74 | 0.0 | 1.61 | 5.23 | 0.0 | 2.11 | 4.46 | 0.0 | 0.66 | 46.67 | 0.0 | 2.75 | 3.43 | 0.0 | 3.60 | 2.67 | 0.0 | 1.13 | 44.16 | 0.0 | 1696 | 0.0 | 0.0 |
| 19Q1 (1) | 57.53 | 0.0 | 0.0 | 1.53 | 0.0 | 0.0 | 2.02 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 2.66 | 0.0 | 0.0 | 3.51 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 1696 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 562.8 | 11.74 | 8.15 | 8.81 | 15.47 | 17.37 | 2.85 | 2.52 | 1.45 | -2.62 | 2.75 | 5.04 | 0.51 | -8.25 | 1983 | 0.0 |
| 2022 (9) | 503.67 | 46.17 | 7.49 | 5.2 | 13.18 | 26.12 | 2.78 | 23.01 | 1.49 | -28.03 | 2.62 | -13.71 | 0.55 | -15.84 | 1983 | 10.35 |
| 2021 (8) | 344.59 | 37.18 | 7.12 | 16.72 | 10.45 | 12.49 | 2.26 | 22.83 | 2.07 | -14.91 | 3.03 | -18.0 | 0.66 | -10.46 | 1797 | 4.84 |
| 2020 (7) | 251.2 | 3.87 | 6.1 | -6.87 | 9.29 | 8.28 | 1.84 | -16.36 | 2.43 | -10.34 | 3.70 | 4.24 | 0.73 | -19.48 | 1714 | 0.0 |
| 2019 (6) | 241.83 | -0.95 | 6.55 | 11.21 | 8.58 | 4.51 | 2.2 | -14.4 | 2.71 | 12.28 | 3.55 | 5.51 | 0.91 | -13.57 | 1714 | 1.06 |
| 2018 (5) | 244.16 | 20.8 | 5.89 | 4.8 | 8.21 | 8.89 | 2.57 | 39.67 | 2.41 | -13.24 | 3.36 | -9.86 | 1.05 | 15.62 | 1696 | 4.69 |
| 2017 (4) | 202.12 | 8.37 | 5.62 | 7.05 | 7.54 | -7.26 | 1.84 | -12.38 | 2.78 | -1.22 | 3.73 | -14.42 | 0.91 | -19.15 | 1620 | 9.09 |
| 2016 (3) | 186.51 | 3.43 | 5.25 | 6.92 | 8.13 | 4.9 | 2.1 | 21.39 | 2.81 | 3.38 | 4.36 | 1.42 | 1.13 | 17.36 | 1485 | -4.19 |
| 2015 (2) | 180.32 | 20.49 | 4.91 | 12.61 | 7.75 | 15.16 | 1.73 | 19.31 | 2.72 | -6.54 | 4.30 | -4.43 | 0.96 | -0.98 | 1550 | 1.91 |
| 2014 (1) | 149.65 | 6.57 | 4.36 | -1.8 | 6.73 | -3.44 | 1.45 | -3.97 | 2.91 | 0 | 4.50 | 0 | 0.97 | 0 | 1521 | 2.08 |
