玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)22.98-25.4617.07-5.41-167.5436.28-0.82-110.8387.42-1.42-121.1974.13-0.48-115.8974.33-0.14-108.8184.270.17-22.73-5.5612.08-31.6793.28101.303.188.09700.00565.85430.3-600.00-11600.0-1775.034.7521.55-1.11
23Q3 (19)30.83-4.8236.248.0120.81456.07.57-42.56452.556.70-47.451575.03.02-45.391787.51.59-45.36960.00.220.010.017.68-27.2748.8298.18-4.613.91105.13110.26163.08-5.13-110.26-101.8128.59-12.35-7.02
23Q2 (18)32.3939.195.716.63247.01-9.313.18416.8322.1512.75525.023.915.53621.78.432.91732.6123.310.2215.790.024.31161.9628.15102.9214.58-15.6850.00-55.56-26.2550.00900.055.2632.62-7.985.4
23Q1 (17)23.2718.54-11.28-4.5146.88-181.26-4.1636.2-175.23-3.0045.36-162.24-1.0643.32-140.46-0.4648.31-138.330.195.56-20.839.2848.48-30.0789.82-4.16-25.75112.50-14.7712.5-6.2580.47035.450.8825.93
22Q4 (16)19.63-13.26-25.87-8.49-277.33-355.72-6.52-575.91-347.91-5.49-1472.5-378.68-1.87-1268.75-285.15-0.89-693.33-285.420.18-10.0-18.186.25-47.39-44.493.72-0.81-31.54132.00179.20.94-32.00-111.29-38.6735.1414.2830.78
22Q3 (15)22.63-26.14-22.74-2.25-130.78-128.881.37-87.3-83.470.40-96.11-94.410.16-96.86-95.970.15-93.64-91.330.20-9.09-13.0411.88-37.37-27.5294.49-22.59-29.63-166.67-345.83-274.42283.33779.824150.030.75-0.6519.05
22Q2 (14)30.6416.81-8.047.3131.71-41.8510.7995.12-13.1910.29113.49-22.865.1094.66-38.552.3696.67-32.180.22-8.33-15.3818.9742.95-4.05122.060.9-12.0467.80-32.2-33.1132.2002483.0530.959.9524.2
22Q1 (13)26.23-0.94-3.55.5567.17-13.015.53110.27-20.24.82144.67-20.722.62159.41-27.821.20150.0-18.920.249.090.013.2718.06-9.79120.97-11.64-17.64100.00-23.538.570.00100.0-100.028.154.7619.69
21Q4 (12)26.48-9.59-6.363.32-57.38-60.12.63-68.28-54.661.97-72.45-59.81.01-74.56-67.730.48-72.25-61.60.22-4.35-8.3311.24-31.42-10.08136.901.95-14.86130.7736.85-10.97-23.08-446.1547.2526.874.0334.01
21Q3 (11)29.29-12.09-1.977.79-38.03-34.818.29-33.31-24.987.15-46.4-30.923.97-52.17-48.371.73-50.29-42.720.23-11.54-20.6916.39-17.1-0.55134.28-3.24-17.4795.56-5.72-10.996.67593.33175.5625.833.6526.06
21Q2 (10)33.3222.592.4312.5797.023.812.4379.37-2.7413.34119.415.128.30128.65-0.363.48135.142.650.268.330.019.7734.45.78138.77-5.52-10.8101.3510.046.18-1.35-117.12-122.324.925.95-33.33
21Q1 (9)27.18-3.8926.186.38-23.32189.996.9319.48214.176.0824.08200.03.6315.97239.081.4818.4252.580.240.041.1814.7117.68403.77146.88-8.650.1392.11-37.29-19.417.89118.05155.2623.5217.31-46.07
20Q4 (8)28.28-5.352.998.32-30.38716.35.80-47.51652.384.90-52.66697.563.13-59.3945.951.25-58.612183.330.24-17.2450.012.50-24.1589.39160.79-1.187.57146.8836.8217.5-43.75-395.83-75.020.05-2.15-57.89
20Q3 (7)29.88-8.154.8111.95-1.324020.6911.05-13.54119.6810.35-18.44193.27.69-7.68496.123.02-10.91492.160.2911.54123.0816.48-11.8244.56162.714.58-23.3107.3512.462154.41-8.82-245.59-109.2620.49-45.18-51.83
20Q2 (6)32.5351.0225.1212.11270.8454.0912.78310.54480.9112.69308.72393.778.33419.161533.333.39449.48993.550.2652.94136.3618.69540.07124.37155.586.062.1595.45-16.48158.746.06142.42-97.837.38-14.29-15.83
20Q1 (5)21.54-21.56-35.41-7.09-425.19-436.02-6.07-478.1-280.12-6.08-641.46-290.6-2.61-605.41-601.92-0.97-1516.67-348.720.176.2541.672.92-55.76-66.93146.69-1.87303.11114.29-8.5785.71-14.2942.86-137.1443.61-8.4-12.2
19Q4 (4)27.46-3.680.0-1.35-565.520.0-1.05-120.870.0-0.82-123.230.0-0.37-128.680.0-0.06-111.760.00.1623.080.06.60-42.110.0149.48-29.530.0125.002525.00.0-25.00-126.250.047.6111.920.0
19Q3 (3)28.519.650.00.29108.480.05.03128.640.03.5337.350.01.29152.940.00.5164.520.00.1318.180.011.4036.850.0212.1339.280.04.76102.930.095.24-65.370.042.54-4.210.0
19Q2 (2)26.00-22.040.0-3.42-262.090.02.20-34.720.02.57-19.440.00.51-1.920.00.31-20.510.00.11-8.330.08.33-5.660.0152.31318.550.0-162.50-364.060.0275.00615.00.044.41-10.590.0
19Q1 (1)33.350.00.02.110.00.03.370.00.03.190.00.00.520.00.00.390.00.00.120.00.08.830.00.036.390.00.061.540.00.038.460.00.049.670.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.8310.01.8932.1710.8221.574.6126.654.3734.056.9914.223.9225.640.81-7.9516.2923.41101.308.0940.743.3159.26-2.150.32124.3632.555.27
2022 (9)25.30-13.421.43-81.458.9026.153.64-53.153.26-55.776.12-64.383.12-56.30.88-6.3813.20-15.7193.72-31.5439.44-60.160.5610256.340.1410.3130.9222.46
2021 (8)29.221.747.71-1.037.0622.657.778.377.3710.1617.187.647.1410.020.941.0815.6614.14136.90-14.8698.83-8.680.5800.13-57.2725.2516.9
2020 (7)28.72-0.387.7905.753.747.17191.466.69209.7215.96628.776.49350.690.9357.6313.7254.85160.797.57108.220-8.9000.30-53.5721.60-53.01
2019 (6)28.83-11.94-0.5705.5421.52.46-90.282.16-90.322.19-86.571.44-87.310.5915.698.86-70.67149.48245.86-23.080123.0848.510.65203.0445.977.36
2018 (5)32.7414.324.3440.454.56-43.6225.32379.5522.32402.716.31462.4111.35432.860.5110.8730.21118.643.22-6.1917.12-70.7982.88100.290.21042.829.21
2017 (4)28.646.633.09-2.228.09-32.455.28-38.254.44-41.812.90-47.272.13-48.430.46-13.2113.82-33.6246.0714.6358.6258.5641.38-34.350.00039.21-1.13
2016 (3)26.8635.313.16011.98-17.198.551235.947.631262.55.501122.224.13742.860.53-7.0220.8233.8940.1926.936.97063.03-88.690.00039.662.61
2015 (2)19.8545.21-2.87014.474.40.6400.5600.4500.4900.57-16.1815.55159.1731.67-35.33-457.140557.1400.00038.65-8.24
2014 (1)13.670-9.84013.86-12.7-8.280-7.540-7.720-4.9300.68-8.116.002.2148.97-9.5118.7513.35-18.7500.00042.12-0.75

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