- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.89 | -23.58 | 1.3 | 0.27 | -6.9 | 3.85 | 0.33 | -13.16 | 6.45 | 0.5 | 0.0 | -1.96 | 6.94 | 21.82 | 2.51 | 8.48 | 13.63 | 5.08 | 12.85 | 30.85 | -3.22 | 1028 | 0.0 | 0.0 |
| 23Q3 (19) | 5.09 | 8.53 | 9.94 | 0.29 | -3.33 | 0.0 | 0.38 | -2.56 | 2.7 | 0.5 | -1.96 | 0.0 | 5.70 | -10.93 | -9.04 | 7.47 | -10.22 | -6.58 | 9.82 | -9.67 | -9.04 | 1028 | 0.0 | -23.28 |
| 23Q2 (18) | 4.69 | 20.88 | -13.63 | 0.3 | 11.11 | -9.09 | 0.39 | 25.81 | 0.0 | 0.51 | 4.08 | -5.56 | 6.40 | -8.08 | 5.25 | 8.32 | 4.08 | 15.78 | 10.87 | -13.89 | 9.35 | 1028 | 0.0 | -23.28 |
| 23Q1 (17) | 3.88 | 1.04 | -31.33 | 0.27 | 3.85 | 8.0 | 0.31 | 0.0 | -20.51 | 0.49 | -3.92 | -7.55 | 6.96 | 2.78 | 57.27 | 7.99 | -1.03 | 15.75 | 12.63 | -4.91 | 34.63 | 1028 | 0.0 | -23.28 |
| 22Q4 (16) | 3.84 | -17.06 | -24.26 | 0.26 | -10.34 | -7.14 | 0.31 | -16.22 | -11.43 | 0.51 | 2.0 | -5.56 | 6.77 | 8.1 | 22.6 | 8.07 | 1.02 | 16.94 | 13.28 | 22.98 | 24.7 | 1028 | -23.28 | -23.28 |
| 22Q3 (15) | 4.63 | -14.73 | -15.66 | 0.29 | -12.12 | -3.33 | 0.37 | -5.13 | 0.0 | 0.5 | -7.41 | 0.0 | 6.26 | 3.06 | 14.62 | 7.99 | 11.26 | 18.57 | 10.80 | 8.59 | 18.57 | 1340 | 0.0 | -10.01 |
| 22Q2 (14) | 5.43 | -3.89 | -9.05 | 0.33 | 32.0 | 3.12 | 0.39 | 0.0 | 0.0 | 0.54 | 1.89 | 3.85 | 6.08 | 37.35 | 13.38 | 7.18 | 4.05 | 9.94 | 9.94 | 6.01 | 14.17 | 1340 | 0.0 | -10.01 |
| 22Q1 (13) | 5.65 | 11.44 | 3.86 | 0.25 | -10.71 | -10.71 | 0.39 | 11.43 | 8.33 | 0.53 | -1.85 | 8.16 | 4.42 | -19.88 | -14.03 | 6.90 | -0.01 | 4.31 | 9.38 | -11.93 | 4.14 | 1340 | 0.0 | -10.01 |
| 21Q4 (12) | 5.07 | -7.65 | -9.46 | 0.28 | -6.67 | 3.7 | 0.35 | -5.41 | 6.06 | 0.54 | 8.0 | 1.89 | 5.52 | 1.07 | 14.54 | 6.90 | 2.43 | 17.15 | 10.65 | 16.95 | 12.54 | 1340 | -10.01 | -10.01 |
| 21Q3 (11) | 5.49 | -8.04 | -10.44 | 0.3 | -6.25 | 3.45 | 0.37 | -5.13 | 5.71 | 0.5 | -3.85 | 6.38 | 5.46 | 1.95 | 15.51 | 6.74 | 3.17 | 18.04 | 9.11 | 4.56 | 18.78 | 1489 | 0.0 | 1.78 |
| 21Q2 (10) | 5.97 | 9.74 | 15.03 | 0.32 | 14.29 | 0.0 | 0.39 | 8.33 | 14.71 | 0.52 | 6.12 | 26.83 | 5.36 | 4.14 | -13.07 | 6.53 | -1.28 | -0.28 | 8.71 | -3.3 | 10.26 | 1489 | 0.0 | 1.78 |
| 21Q1 (9) | 5.44 | -2.86 | 59.06 | 0.28 | 3.7 | 7.69 | 0.36 | 9.09 | 20.0 | 0.49 | -7.55 | 16.67 | 5.15 | 6.75 | -32.3 | 6.62 | 12.3 | -24.56 | 9.01 | -4.83 | -26.65 | 1489 | 0.0 | -4.8 |
| 20Q4 (8) | 5.6 | -8.65 | 47.76 | 0.27 | -6.9 | -12.9 | 0.33 | -5.71 | 10.0 | 0.53 | 12.77 | 10.42 | 4.82 | 1.92 | -41.05 | 5.89 | 3.21 | -25.55 | 9.46 | 23.44 | -25.27 | 1489 | 1.78 | -4.8 |
| 20Q3 (7) | 6.13 | 18.11 | 45.61 | 0.29 | -9.38 | 3.57 | 0.35 | 2.94 | 0.0 | 0.47 | 14.63 | -16.07 | 4.73 | -23.27 | -28.87 | 5.71 | -12.84 | -31.32 | 7.67 | -2.94 | -42.36 | 1463 | 0.0 | -6.46 |
| 20Q2 (6) | 5.19 | 51.75 | 35.16 | 0.32 | 23.08 | 14.29 | 0.34 | 13.33 | -2.86 | 0.41 | -2.38 | -18.0 | 6.17 | -18.9 | -15.44 | 6.55 | -25.32 | -28.13 | 7.90 | -35.67 | -39.33 | 1463 | -6.46 | -6.46 |
| 20Q1 (5) | 3.42 | -9.76 | -11.17 | 0.26 | -16.13 | -18.75 | 0.3 | 0.0 | -26.83 | 0.42 | -12.5 | -10.64 | 7.60 | -7.06 | -8.53 | 8.77 | 10.82 | -17.63 | 12.28 | -3.03 | 0.6 | 1564 | 0.0 | 0.0 |
| 19Q4 (4) | 3.79 | -9.98 | 0.0 | 0.31 | 10.71 | 0.0 | 0.3 | -14.29 | 0.0 | 0.48 | -14.29 | 0.0 | 8.18 | 22.98 | 0.0 | 7.92 | -4.79 | 0.0 | 12.66 | -4.79 | 0.0 | 1564 | 0.0 | 0.0 |
| 19Q3 (3) | 4.21 | 9.64 | 0.0 | 0.28 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.56 | 12.0 | 0.0 | 6.65 | -8.79 | 0.0 | 8.31 | -8.79 | 0.0 | 13.30 | 2.16 | 0.0 | 1564 | 0.0 | 0.0 |
| 19Q2 (2) | 3.84 | -0.26 | 0.0 | 0.28 | -12.5 | 0.0 | 0.35 | -14.63 | 0.0 | 0.5 | 6.38 | 0.0 | 7.29 | -12.27 | 0.0 | 9.11 | -14.41 | 0.0 | 13.02 | 6.66 | 0.0 | 1564 | 0.0 | 0.0 |
| 19Q1 (1) | 3.85 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 8.31 | 0.0 | 0.0 | 10.65 | 0.0 | 0.0 | 12.21 | 0.0 | 0.0 | 1564 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.56 | -10.18 | 1.14 | 0.0 | 1.41 | -3.42 | 2.0 | -3.38 | 6.49 | 11.33 | 8.03 | 7.52 | 11.39 | 7.57 | 1028 | 0.0 |
| 2022 (9) | 19.55 | -11.02 | 1.14 | -4.2 | 1.46 | -0.68 | 2.07 | 0.49 | 5.83 | 7.66 | 7.47 | 11.61 | 10.59 | 12.92 | 1028 | -23.28 |
| 2021 (8) | 21.97 | 8.01 | 1.19 | 5.31 | 1.47 | 12.21 | 2.06 | 13.19 | 5.42 | -2.5 | 6.69 | 3.89 | 9.38 | 4.79 | 1340 | -10.01 |
| 2020 (7) | 20.34 | 29.64 | 1.13 | -5.04 | 1.31 | -7.75 | 1.82 | -9.45 | 5.56 | -26.75 | 6.44 | -28.84 | 8.95 | -30.15 | 1489 | 1.78 |
| 2019 (6) | 15.69 | -9.36 | 1.19 | -8.46 | 1.42 | -24.47 | 2.01 | 16.18 | 7.58 | 0.99 | 9.05 | -16.67 | 12.81 | 28.18 | 1463 | -6.46 |
| 2018 (5) | 17.31 | 5.36 | 1.3 | 21.5 | 1.88 | 16.05 | 1.73 | 14.57 | 7.51 | 15.32 | 10.86 | 10.15 | 9.99 | 8.75 | 1564 | 13.01 |
| 2017 (4) | 16.43 | -15.13 | 1.07 | -3.6 | 1.62 | -24.3 | 1.51 | 12.69 | 6.51 | 13.59 | 9.86 | -10.8 | 9.19 | 32.78 | 1384 | -16.63 |
| 2016 (3) | 19.36 | -13.26 | 1.11 | -24.49 | 2.14 | 5.94 | 1.34 | -15.19 | 5.73 | -12.94 | 11.05 | 22.14 | 6.92 | -2.22 | 1660 | 1.47 |
| 2015 (2) | 22.32 | -23.03 | 1.47 | -18.33 | 2.02 | -27.86 | 1.58 | -28.83 | 6.59 | 6.11 | 9.05 | -6.27 | 7.08 | -7.53 | 1636 | -37.77 |
| 2014 (1) | 29.0 | -15.35 | 1.8 | -3.23 | 2.8 | 10.24 | 2.22 | -39.34 | 6.21 | 0 | 9.66 | 0 | 7.66 | 0 | 2629 | -42.55 |
