玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.56-4.18-4.465.47-39.22-34.89.24-4.9433.918.549.9144.261.19-36.7-52.960.87-26.27-31.50.09-35.71-55.016.028.1725.0650.19-1.43-53.3359.46-35.64-51.1340.54432.82287.1117.300.12-0.8
23Q3 (19)27.723.6611.649.00-0.996.019.72-0.31-12.677.7715.8-0.131.88-34.72-53.811.18-18.06-40.10.14-30.0-44.014.81-2.82-8.4750.92-58.64-55.6392.39-0.6821.467.619.06-68.2117.28-0.299.3
23Q2 (18)26.74-7.253.49.09-16.914.729.75-1.12-20.996.71-11.36-26.022.88-3.36-34.841.44-5.88-33.640.205.26-16.6715.24-4.39-15.29123.1023.8814.6293.02-16.2831.786.98162.79-76.2817.33-5.8210.52
23Q1 (17)28.833.7110.510.9430.3917.389.8642.9-6.367.5727.871.22.9817.79-20.531.5320.47-17.740.19-5.0-20.8315.9424.43-0.8799.37-7.61-6.33111.11-8.6825.45-11.1148.72-197.2218.405.512.54
22Q4 (16)27.8011.96-2.358.39-1.18-26.476.90-38.01-35.695.92-23.91-29.862.53-37.84-44.151.27-35.53-43.30.20-20.0-23.0812.81-20.83-20.43107.55-6.293.68121.6759.9414.57-21.67-190.54-249.7617.4410.3120.44
22Q3 (15)24.83-3.98-4.988.49-2.19-17.8111.13-9.81-3.647.78-14.22-14.794.07-7.92-20.511.97-9.22-19.920.254.17-7.4116.18-10.06-1.82114.776.868.4276.077.76-14.9423.93-18.63126.4315.810.83-1.06
22Q2 (14)25.86-0.88-4.088.68-6.87-14.9912.3417.1923.159.0721.2627.034.4217.8714.212.1716.6720.560.240.0-4.017.9911.8819.61107.401.24-6.7770.59-20.3-30.7629.41157.351614.7115.68-4.16.74
22Q1 (13)26.09-8.36-2.729.32-18.32-0.4310.53-1.863.137.48-11.3710.983.75-17.223.881.86-16.968.140.24-7.69-4.016.08-0.128.21106.082.27-12.5888.57-16.6-4.211.43284.4934.616.3512.91-0.97
21Q4 (12)28.478.96-9.2411.4110.45-15.7310.73-7.1-2.458.44-7.564.334.53-11.522.492.24-8.942.750.26-3.7-3.716.10-2.313.54103.73-2.01-1.35106.1918.74-13.72-6.19-158.6173.1614.48-9.39-2.62
21Q3 (11)26.13-3.08-14.3610.331.18-24.2711.5515.273.499.1327.8713.565.1232.34.72.4636.676.030.278.0-3.5716.489.577.22105.86-8.111.389.43-12.27-26.610.57644.31148.3715.988.7819.52
21Q2 (10)26.960.52-14.3610.219.08-30.2110.02-1.86-32.077.145.93-34.53.877.2-45.181.804.65-46.590.250.0-19.3515.041.21-19.83115.20-5.06-7.52101.9410.263.26-1.94-122.87-404.8514.69-11.020
21Q1 (9)26.82-14.50.689.36-30.8794.5910.21-7.1826.676.74-16.6916.213.61-18.3370.281.72-21.154.950.25-7.4138.8914.86-4.44-2.56121.3415.422.2192.45-24.8856.218.49136.79-79.216.5111.03-17.08
20Q4 (8)31.372.825.2713.54-0.7329.0811.00-1.4328.218.090.6226.014.42-9.6136.842.18-6.0330.540.27-3.578.015.551.1711.31105.150.620.98123.081.011.2-23.08-5.62-6.7314.8711.22-6.77
20Q3 (7)30.51-3.087.2813.64-6.7747.7811.16-24.34-1.678.04-26.242.294.89-30.7415.062.32-31.163.110.28-9.680.015.37-18.07-6.96104.50-16.117.68121.8523.4250.52-21.85-3530.25-214.7113.370-19.12
20Q2 (6)31.4818.1727.8114.63204.16195.5614.7583.097.7210.9087.93112.067.06233.02180.163.37203.6142.450.3172.2224.018.7623.0236.73124.5725.4640.2798.7366.8149.290.64-98.44-98.120.00-100.0-100.0
20Q1 (5)26.64-10.618.614.81-54.15109.138.06-6.06120.825.80-9.6649.12.12-34.3733.331.11-33.5324.720.18-28.0-14.2915.259.1633.7799.29-4.651.0359.18-51.34-7.5340.82288.7813.3819.9124.835.57
19Q4 (4)29.804.780.010.4913.650.08.58-24.410.06.42-18.320.03.23-24.00.01.67-25.780.00.25-10.710.013.97-15.440.0104.137.30.0121.6250.240.0-21.62-213.510.015.95-3.510.0
19Q3 (3)28.4415.470.09.2386.460.011.3552.140.07.8652.920.04.2568.650.02.2561.870.00.2812.00.016.5220.410.097.059.280.080.9522.420.019.05-43.760.016.53-7.810.0
19Q2 (2)24.639.660.04.95115.220.07.46104.380.05.1432.130.02.5258.490.01.3956.180.00.2519.050.013.7220.350.088.81-9.640.066.133.330.033.87-5.910.017.93-4.930.0
19Q1 (1)22.460.00.02.300.00.03.650.00.03.890.00.01.590.00.00.890.00.00.210.00.011.400.00.098.280.00.064.000.00.036.000.00.018.860.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.465.298.66-0.84.95-4.069.65-6.587.630.396.77-53.764.36-40.190.54-42.5515.47-2.450.19-53.3389.796.1610.21-33.80.375.317.567.86
2022 (9)26.08-3.738.73-15.495.1610.2210.33-2.827.60-3.4314.64-11.177.29-10.770.94-7.8415.851.54107.553.6884.58-12.8815.42427.940.3543.3316.285.58
2021 (8)27.09-10.8910.33-17.164.686.5710.63-8.527.87-7.4116.48-5.778.17-5.881.020.9915.61-4.53103.73-1.3597.08-9.682.9200.251.1115.422.46
2020 (7)30.4014.3712.4777.384.40-19.9311.6244.538.5042.3817.4948.728.6840.911.013.0616.3516.29105.150.98107.4823.17-7.2600.24-16.1115.05-12.6
2019 (6)26.587.097.0343.765.49-18.088.0461.455.97133.211.76143.486.16124.00.985.3814.0613.57104.138.3487.27-10.9712.73540.950.29-31.8717.22-3.96
2018 (5)24.82-9.124.89-45.916.709.174.98-33.782.56-52.424.83-57.262.75-50.090.93-1.0612.38-14.3396.11-13.2698.01-18.381.9900.43017.932.11
2017 (4)27.3113.239.04115.246.14-10.187.5228.775.3825.4111.3022.165.5128.740.946.8214.456.02110.80-20.96120.0966.35-20.0900.00017.56-17.29
2016 (3)24.1275.934.2006.83-47.365.8404.2909.2504.2800.8812.8213.630140.18-8.1972.1917.0728.40-25.910.00021.23-2.79
2015 (2)13.71-30.16-10.62012.9819.76-17.200-15.110-27.840-11.1900.78-7.14-3.040152.6921.7161.66-58.8938.3400.00021.8418.05
2014 (1)19.630-2.76010.8411.87-1.840-1.110-2.190-0.2700.840.010.20-4.67125.45-11.32150.00-97.41-50.0000.00018.50-18.54

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