- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.05 | -14.81 | -7.89 | 0.66 | 3.12 | -29.03 | 0.7 | -12.5 | 66.67 | 0.33 | 0.0 | -8.33 | 8.20 | 21.06 | -22.95 | 8.70 | 2.72 | 80.95 | 4.10 | 17.39 | -0.48 | 1173 | 0.0 | 0.0 |
| 23Q3 (19) | 9.45 | 7.51 | -10.09 | 0.64 | 10.34 | 8.47 | 0.8 | 17.65 | 8.11 | 0.33 | 13.79 | -8.33 | 6.77 | 2.64 | 20.64 | 8.47 | 9.43 | 20.23 | 3.49 | 5.85 | 1.95 | 1173 | 0.0 | -1.26 |
| 23Q2 (18) | 8.79 | 6.93 | -9.1 | 0.58 | 5.45 | -12.12 | 0.68 | 11.48 | 3.03 | 0.29 | 7.41 | -9.38 | 6.60 | -1.38 | -3.32 | 7.74 | 4.25 | 13.35 | 3.30 | 0.44 | -0.3 | 1173 | 0.0 | -1.26 |
| 23Q1 (17) | 8.22 | -5.95 | -17.88 | 0.55 | -40.86 | -8.33 | 0.61 | 45.24 | -17.57 | 0.27 | -25.0 | -20.59 | 6.69 | -37.12 | 11.63 | 7.42 | 54.43 | 0.38 | 3.28 | -20.26 | -3.3 | 1173 | 0.0 | -1.26 |
| 22Q4 (16) | 8.74 | -16.84 | -16.76 | 0.93 | 57.63 | 17.72 | 0.42 | -43.24 | -38.24 | 0.36 | 0.0 | 16.13 | 10.64 | 89.55 | 41.43 | 4.81 | -31.75 | -25.8 | 4.12 | 20.25 | 39.51 | 1173 | -1.26 | -1.26 |
| 22Q3 (15) | 10.51 | 8.69 | -1.59 | 0.59 | -10.61 | -10.61 | 0.74 | 12.12 | 0.0 | 0.36 | 12.5 | 20.0 | 5.61 | -17.75 | -9.16 | 7.04 | 3.16 | 1.62 | 3.43 | 3.51 | 21.94 | 1188 | 0.0 | -3.81 |
| 22Q2 (14) | 9.67 | -3.4 | -5.57 | 0.66 | 10.0 | -15.38 | 0.66 | -10.81 | 1.54 | 0.32 | -5.88 | 14.29 | 6.83 | 13.87 | -10.4 | 6.83 | -7.67 | 7.52 | 3.31 | -2.57 | 21.02 | 1188 | 0.0 | -3.81 |
| 22Q1 (13) | 10.01 | -4.67 | -4.03 | 0.6 | -24.05 | -29.41 | 0.74 | 8.82 | 12.12 | 0.34 | 9.68 | 6.25 | 5.99 | -20.33 | -26.45 | 7.39 | 14.15 | 16.83 | 3.40 | 15.05 | 10.71 | 1188 | 0.0 | -3.81 |
| 21Q4 (12) | 10.5 | -1.69 | -1.04 | 0.79 | 19.7 | -9.2 | 0.68 | -8.11 | 4.62 | 0.31 | 3.33 | -16.22 | 7.52 | 21.75 | -8.24 | 6.48 | -6.53 | 5.71 | 2.95 | 5.1 | -15.34 | 1188 | -3.81 | -3.81 |
| 21Q3 (11) | 10.68 | 4.3 | 0.09 | 0.66 | -15.38 | -26.67 | 0.74 | 13.85 | 37.04 | 0.3 | 7.14 | -21.05 | 6.18 | -18.87 | -26.74 | 6.93 | 9.16 | 36.91 | 2.81 | 2.73 | -21.13 | 1235 | 0.0 | -23.39 |
| 21Q2 (10) | 10.24 | -1.82 | -3.49 | 0.78 | -8.24 | -6.02 | 0.65 | -1.52 | 0.0 | 0.28 | -12.5 | -12.5 | 7.62 | -6.53 | -2.63 | 6.35 | 0.31 | 3.61 | 2.73 | -10.88 | -9.34 | 1235 | 0.0 | -23.39 |
| 21Q1 (9) | 10.43 | -1.7 | 70.98 | 0.85 | -2.3 | 66.67 | 0.66 | 1.54 | 26.92 | 0.32 | -13.51 | 18.52 | 8.15 | -0.61 | -2.52 | 6.33 | 3.29 | -25.77 | 3.07 | -12.02 | -30.68 | 1235 | 0.0 | -29.83 |
| 20Q4 (8) | 10.61 | -0.56 | 23.52 | 0.87 | -3.33 | 16.0 | 0.65 | 20.37 | 12.07 | 0.37 | -2.63 | 15.62 | 8.20 | -2.79 | -6.08 | 6.13 | 21.05 | -9.27 | 3.49 | -2.08 | -6.39 | 1235 | -23.39 | -29.83 |
| 20Q3 (7) | 10.67 | 0.57 | 15.23 | 0.9 | 8.43 | 9.76 | 0.54 | -16.92 | -11.48 | 0.38 | 18.75 | 8.57 | 8.43 | 7.82 | -4.75 | 5.06 | -17.39 | -23.17 | 3.56 | 18.08 | -5.78 | 1612 | 0.0 | -8.41 |
| 20Q2 (6) | 10.61 | 73.93 | 26.61 | 0.83 | 62.75 | 13.7 | 0.65 | 25.0 | 12.07 | 0.32 | 18.52 | -5.88 | 7.82 | -6.43 | -10.2 | 6.13 | -28.13 | -11.49 | 3.02 | -31.86 | -25.66 | 1612 | -8.41 | -8.41 |
| 20Q1 (5) | 6.1 | -28.99 | -11.98 | 0.51 | -32.0 | -30.14 | 0.52 | -10.34 | 36.84 | 0.27 | -15.62 | -20.59 | 8.36 | -4.24 | -20.63 | 8.52 | 26.25 | 55.46 | 4.43 | 18.82 | -9.78 | 1760 | 0.0 | 0.0 |
| 19Q4 (4) | 8.59 | -7.24 | 0.0 | 0.75 | -8.54 | 0.0 | 0.58 | -4.92 | 0.0 | 0.32 | -8.57 | 0.0 | 8.73 | -1.4 | 0.0 | 6.75 | 2.5 | 0.0 | 3.73 | -1.44 | 0.0 | 1760 | 0.0 | 0.0 |
| 19Q3 (3) | 9.26 | 10.5 | 0.0 | 0.82 | 12.33 | 0.0 | 0.61 | 5.17 | 0.0 | 0.35 | 2.94 | 0.0 | 8.86 | 1.65 | 0.0 | 6.59 | -4.82 | 0.0 | 3.78 | -6.84 | 0.0 | 1760 | 0.0 | 0.0 |
| 19Q2 (2) | 8.38 | 20.92 | 0.0 | 0.73 | 0.0 | 0.0 | 0.58 | 52.63 | 0.0 | 0.34 | 0.0 | 0.0 | 8.71 | -17.3 | 0.0 | 6.92 | 26.22 | 0.0 | 4.06 | -17.3 | 0.0 | 1760 | 0.0 | 0.0 |
| 19Q1 (1) | 6.93 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 10.53 | 0.0 | 0.0 | 5.48 | 0.0 | 0.0 | 4.91 | 0.0 | 0.0 | 1760 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 34.52 | -11.33 | 2.43 | -12.59 | 2.79 | 9.41 | 1.23 | -10.87 | 7.04 | -1.42 | 8.08 | 23.39 | 3.56 | 0.52 | 1173 | 0.0 |
| 2022 (9) | 38.93 | -6.96 | 2.78 | -9.74 | 2.55 | -6.59 | 1.38 | 15.0 | 7.14 | -2.99 | 6.55 | 0.39 | 3.54 | 23.6 | 1173 | -1.26 |
| 2021 (8) | 41.84 | 10.13 | 3.08 | -0.96 | 2.73 | 15.19 | 1.2 | -9.77 | 7.36 | -10.08 | 6.52 | 4.59 | 2.87 | -18.08 | 1188 | -3.81 |
| 2020 (7) | 37.99 | 14.6 | 3.11 | 2.64 | 2.37 | 10.75 | 1.33 | -2.21 | 8.19 | -10.44 | 6.24 | -3.36 | 3.50 | -14.67 | 1235 | -23.39 |
| 2019 (6) | 33.15 | 9.44 | 3.03 | 5.57 | 2.14 | 17.58 | 1.36 | 3.82 | 9.14 | -3.53 | 6.46 | 7.44 | 4.10 | -5.14 | 1612 | -8.41 |
| 2018 (5) | 30.29 | -0.56 | 2.87 | 8.3 | 1.82 | -0.55 | 1.31 | 21.3 | 9.48 | 8.91 | 6.01 | 0.01 | 4.32 | 21.98 | 1760 | -6.43 |
| 2017 (4) | 30.46 | 5.14 | 2.65 | -11.67 | 1.83 | 1.67 | 1.08 | 11.34 | 8.70 | -15.99 | 6.01 | -3.31 | 3.55 | 5.89 | 1881 | 2.34 |
| 2016 (3) | 28.97 | 1.12 | 3.0 | -7.69 | 1.8 | -22.08 | 0.97 | -31.21 | 10.36 | -8.71 | 6.21 | -22.94 | 3.35 | -31.97 | 1838 | 7.05 |
| 2015 (2) | 28.65 | -20.15 | 3.25 | -17.72 | 2.31 | -5.33 | 1.41 | -14.02 | 11.34 | 3.04 | 8.06 | 18.56 | 4.92 | 7.67 | 1717 | -7.64 |
| 2014 (1) | 35.88 | -4.47 | 3.95 | 6.76 | 2.44 | -12.23 | 1.64 | 0.0 | 11.01 | 0 | 6.80 | 0 | 4.57 | 0 | 1859 | -7.28 |
