玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)3.212.28-18.370.14-6.67-12.50.17-5.56-5.560004.38-16.887.195.31-15.8915.690.0000670.00.0
23Q3 (19)2.85-4.68-38.710.157.140.00.185.880.00005.2612.4163.166.3211.0863.160.0000670.0-1.47
23Q2 (18)2.99-16.71-58.980.140.0-6.670.17-5.566.250004.6820.07127.565.6913.4159.050.0000670.0-1.47
23Q1 (17)3.59-8.42-43.290.14-12.5-6.670.180.05.880003.90-4.4664.575.019.1986.70.0000670.0-1.47
22Q4 (16)3.92-15.7-44.160.166.676.670.180.00.00004.0826.5391.024.5918.6279.080.000067-1.47-1.47
22Q3 (15)4.65-36.2118.020.150.07.140.1812.55.880003.2356.77-9.223.8776.37-10.280.0000680.0-2.86
22Q2 (14)7.2915.1723.140.150.07.140.16-5.880.00002.06-13.17-12.992.19-18.28-18.790.0000680.0-2.86
22Q1 (13)6.33-9.8316.790.150.07.140.17-5.566.250002.3710.9-8.262.694.74-9.020.0000680.0-2.86
21Q4 (12)7.0278.1724.470.157.147.140.185.8812.50002.14-39.87-13.922.56-40.57-9.620.000068-2.86-2.86
21Q3 (11)3.94-33.45-3.430.140.00.00.176.256.250003.5550.253.554.3159.6410.030.0000700.0-4.11
21Q2 (10)5.929.2397.990.140.00.00.160.00.00002.36-8.45-49.492.70-8.45-49.490.0000700.0-4.11
21Q1 (9)5.42-3.9141.960.140.00.00.160.00.00002.584.06-58.672.954.06-58.670.0000700.0-12.5
20Q4 (8)5.6438.2482.520.140.00.00.160.0900.00002.48-27.66-45.212.84-27.66538.30.000070-4.11-12.5
20Q3 (7)4.0836.4557.530.140.00.00.160.0-33.330003.43-26.72-36.523.92-26.72-57.680.0000730.0-8.75
20Q2 (6)2.9933.48-27.950.140.0-6.670.160.0-30.430004.68-25.0829.545.35-25.08-3.450.000073-8.75-8.75
20Q1 (5)2.24-27.51-40.430.140.0-6.670.16900.0-30.430006.2537.9556.677.141203.5716.770.0000800.00.0
19Q4 (4)3.0919.310.00.140.00.0-0.02-108.330.0000.04.53-16.180.0-0.65-106.980.00.0000.0800.00.0
19Q3 (3)2.59-37.590.00.14-6.670.00.244.350.0000.05.4149.550.09.2767.20.00.0000.0800.00.0
19Q2 (2)4.1510.370.00.150.00.00.230.00.0000.03.61-9.40.05.54-9.40.00.0000.0800.00.0
19Q1 (1)3.760.00.00.150.00.00.230.00.000.00.03.990.00.06.120.00.00.000.00.0800.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)12.64-43.060.57-6.560.70.0004.5164.125.5475.630.000670.0
2022 (9)22.2-0.450.617.020.74.48002.757.53.154.950.00067-1.47
2021 (8)22.349.060.570.00.673.08002.56-32.913.00-30.850.00068-2.86
2020 (7)14.9610.160.57-1.720.65-4.41003.81-10.794.34-13.230.00070-4.11
2019 (6)13.58-1.380.58-4.920.680.0004.27-3.595.011.40.00073-8.75
2018 (5)13.777.330.615.170.68-5.56004.43-2.014.94-12.00.000805.26
2017 (4)12.83-15.540.58-3.330.72-1.37004.5214.455.6116.770.000764.11
2016 (3)15.19-10.860.6-16.670.73-1.35003.95-6.524.8110.660.00073-6.41
2015 (2)17.045.190.72-6.490.74-2.63004.23-11.14.34-7.430.00078-13.33
2014 (1)16.2-12.90.77-12.50.76-6.17004.7504.6900.00090-13.46

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