- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.08 | 19.57 | 8.74 | 10.79 | 37.28 | 35.72 | 0 | 0 | 0 | 0 | 0 | 0 | 107.04 | 14.81 | 24.82 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1159 | 0.0 | 0.0 |
| 23Q3 (19) | 8.43 | -7.57 | -12.46 | 7.86 | -2.72 | -6.32 | 0 | 0 | 0 | 0 | 0 | 0 | 93.24 | 5.24 | 7.02 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1159 | 0.0 | -13.57 |
| 23Q2 (18) | 9.12 | -13.72 | -9.7 | 8.08 | 9.93 | 0.75 | 0 | 0 | 0 | 0 | 0 | 0 | 88.60 | 27.41 | 11.57 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1159 | 0.0 | -13.57 |
| 23Q1 (17) | 10.57 | 14.02 | -15.51 | 7.35 | -7.55 | -19.23 | 0 | 0 | 0 | 0 | 0 | 0 | 69.54 | -18.92 | -4.41 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1159 | 0.0 | -13.57 |
| 22Q4 (16) | 9.27 | -3.74 | -31.08 | 7.95 | -5.24 | -15.34 | 0 | 0 | 0 | 0 | 0 | 0 | 85.76 | -1.56 | 22.84 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1159 | -13.57 | -13.57 |
| 22Q3 (15) | 9.63 | -4.65 | -9.83 | 8.39 | 4.61 | 6.47 | 0 | 0 | 0 | 0 | 0 | 0 | 87.12 | 9.72 | 18.08 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1341 | 0.0 | -5.43 |
| 22Q2 (14) | 10.1 | -19.26 | -21.58 | 8.02 | -11.87 | 6.93 | 0 | 0 | 0 | 0 | 0 | 0 | 79.41 | 9.16 | 36.37 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1341 | 0.0 | -5.43 |
| 22Q1 (13) | 12.51 | -6.99 | -14.2 | 9.1 | -3.09 | 11.25 | 0 | 0 | 0 | 0 | 0 | 0 | 72.74 | 4.19 | 29.65 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1341 | 0.0 | -5.43 |
| 21Q4 (12) | 13.45 | 25.94 | -18.14 | 9.39 | 19.16 | -0.95 | 0 | 0 | 0 | 0 | 0 | 0 | 69.81 | -5.38 | 21.0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1341 | -5.43 | -5.43 |
| 21Q3 (11) | 10.68 | -17.08 | -9.64 | 7.88 | 5.07 | 5.07 | 0 | 0 | 0 | 0 | 0 | 0 | 73.78 | 26.71 | 16.28 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1418 | 0.0 | -8.93 |
| 21Q2 (10) | 12.88 | -11.66 | 19.26 | 7.5 | -8.31 | 7.45 | 0 | 0 | 0 | 0 | 0 | 0 | 58.23 | 3.79 | -9.9 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1418 | 0.0 | -8.93 |
| 21Q1 (9) | 14.58 | -11.26 | 64.56 | 8.18 | -13.71 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 56.10 | -2.76 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1418 | 0.0 | -19.2 |
| 20Q4 (8) | 16.43 | 39.0 | -14.38 | 9.48 | 26.4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 57.70 | -9.07 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1418 | -8.93 | -19.2 |
| 20Q3 (7) | 11.82 | 9.44 | -15.03 | 7.5 | 7.45 | -11.35 | 0 | 0 | 0 | 0 | 0 | 0 | 63.45 | -1.82 | 4.33 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1557 | 0.0 | -11.28 |
| 20Q2 (6) | 10.8 | 21.9 | -30.41 | 6.98 | 0 | -22.53 | 0 | 0 | 0 | 0 | 0 | 0 | 64.63 | 0 | 11.33 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1557 | -11.28 | -11.28 |
| 20Q1 (5) | 8.86 | -53.83 | -50.22 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1755 | 0.0 | 0.0 |
| 19Q4 (4) | 19.19 | 37.96 | 0.0 | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1755 | 0.0 | 0.0 |
| 19Q3 (3) | 13.91 | -10.37 | 0.0 | 8.46 | -6.1 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 60.82 | 4.76 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1755 | 0.0 | 0.0 |
| 19Q2 (2) | 15.52 | -12.81 | 0.0 | 9.01 | -0.55 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 58.05 | 14.06 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1755 | 0.0 | 0.0 |
| 19Q1 (1) | 17.8 | 0.0 | 0.0 | 9.06 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 50.90 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1755 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 38.2 | -7.95 | 34.09 | 1.88 | 0 | 0 | 0 | 0 | 89.24 | 10.68 | 0.00 | 0 | 0.00 | 0 | 1159 | 0.0 |
| 2022 (9) | 41.5 | -19.56 | 33.46 | 1.55 | 0 | 0 | 0 | 0 | 80.63 | 26.24 | 0.00 | 0 | 0.00 | 0 | 1159 | -13.57 |
| 2021 (8) | 51.59 | 7.68 | 32.95 | 11.39 | 0 | 0 | 0 | 0 | 63.87 | 3.45 | 0.00 | 0 | 0.00 | 0 | 1341 | -5.43 |
| 2020 (7) | 47.91 | -27.87 | 29.58 | -17.81 | 0 | 0 | 0 | 0 | 61.74 | 13.94 | 0.00 | 0 | 0.00 | 0 | 1418 | -8.93 |
| 2019 (6) | 66.42 | 2.85 | 35.99 | -10.87 | 0 | 0 | 0 | 0 | 54.19 | -13.34 | 0.00 | 0 | 0.00 | 0 | 1557 | -11.28 |
| 2018 (5) | 64.58 | 6.89 | 40.38 | 4.26 | 0 | 0 | 0 | 0 | 62.53 | -2.46 | 0.00 | 0 | 0.00 | 0 | 1755 | -13.59 |
| 2017 (4) | 60.42 | -5.59 | 38.73 | -11.64 | 0 | 0 | 0 | 0 | 64.10 | -6.4 | 0.00 | 0 | 0.00 | 0 | 2031 | -14.38 |
| 2016 (3) | 64.0 | -11.54 | 43.83 | -8.15 | 0 | 0 | 0 | 0 | 68.48 | 3.83 | 0.00 | 0 | 0.00 | 0 | 2372 | -14.06 |
| 2015 (2) | 72.35 | -4.85 | 47.72 | -2.01 | 0 | 0 | 0 | 0 | 65.96 | 2.99 | 0.00 | 0 | 0.00 | 0 | 2760 | -1.64 |
| 2014 (1) | 76.04 | 5.88 | 48.7 | -1.38 | 0 | 0 | 0 | 0 | 64.05 | 0 | 0.00 | 0 | 0.00 | 0 | 2806 | -4.85 |
