- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 66.24 | 2.49 | -17.47 | 0.78 | -8.24 | 18.18 | 2.74 | 4.18 | -2.49 | 1.35 | 70.89 | -15.62 | 1.18 | -10.47 | 43.2 | 4.14 | 1.65 | 18.15 | 2.04 | 66.73 | 2.23 | 1899 | 0.0 | 0.0 |
| 23Q3 (19) | 64.63 | 1.03 | -22.49 | 0.85 | 41.67 | 54.55 | 2.63 | 12.88 | 7.79 | 0.79 | 16.18 | 54.9 | 1.32 | 40.22 | 99.38 | 4.07 | 11.72 | 39.06 | 1.22 | 14.99 | 99.84 | 1899 | 0.0 | 15.86 |
| 23Q2 (18) | 63.97 | 14.7 | -2.23 | 0.6 | 3.45 | 50.0 | 2.33 | -3.32 | 23.94 | 0.68 | -23.6 | 4.62 | 0.94 | -9.81 | 53.42 | 3.64 | -15.71 | 26.76 | 1.06 | -33.39 | 7.0 | 1899 | 0.0 | 15.86 |
| 23Q1 (17) | 55.77 | -30.51 | 4.15 | 0.58 | -12.12 | 41.46 | 2.41 | -14.23 | 15.87 | 0.89 | -44.38 | 50.85 | 1.04 | 26.47 | 35.83 | 4.32 | 23.43 | 11.25 | 1.60 | -19.95 | 44.84 | 1899 | 0.0 | 15.86 |
| 22Q4 (16) | 80.26 | -3.74 | 30.17 | 0.66 | 20.0 | 57.14 | 2.81 | 15.16 | 19.57 | 1.6 | 213.73 | 102.53 | 0.82 | 24.66 | 20.73 | 3.50 | 19.64 | -8.14 | 1.99 | 225.92 | 55.6 | 1899 | 15.86 | 15.86 |
| 22Q3 (15) | 83.38 | 27.43 | 65.7 | 0.55 | 37.5 | 41.03 | 2.44 | 29.79 | 46.99 | 0.51 | -21.54 | -10.53 | 0.66 | 7.9 | -14.89 | 2.93 | 1.85 | -11.29 | 0.61 | -38.43 | -46.0 | 1639 | 0.0 | 26.08 |
| 22Q2 (14) | 65.43 | 22.18 | 20.19 | 0.4 | -2.44 | 11.11 | 1.88 | -9.62 | 5.03 | 0.65 | 10.17 | 71.05 | 0.61 | -20.15 | -7.55 | 2.87 | -26.03 | -12.61 | 0.99 | -9.83 | 42.32 | 1639 | 0.0 | 26.08 |
| 22Q1 (13) | 53.55 | -13.15 | 49.75 | 0.41 | -2.38 | 20.59 | 2.08 | -11.49 | 29.19 | 0.59 | -25.32 | 78.79 | 0.77 | 12.4 | -19.47 | 3.88 | 1.92 | -13.73 | 1.10 | -14.01 | 19.39 | 1639 | 0.0 | 26.08 |
| 21Q4 (12) | 61.66 | 22.54 | 65.57 | 0.42 | 7.69 | 44.83 | 2.35 | 41.57 | 47.8 | 0.79 | 38.6 | 61.22 | 0.68 | -12.11 | -12.53 | 3.81 | 15.53 | -10.74 | 1.28 | 13.11 | -2.63 | 1639 | 26.08 | 26.08 |
| 21Q3 (11) | 50.32 | -7.57 | 51.79 | 0.39 | 8.33 | 34.48 | 1.66 | -7.26 | 16.08 | 0.57 | 50.0 | 0.0 | 0.78 | 17.2 | -11.4 | 3.30 | 0.33 | -23.53 | 1.13 | 62.28 | -34.12 | 1300 | 0.0 | 8.24 |
| 21Q2 (10) | 54.44 | 52.24 | 41.11 | 0.36 | 5.88 | 38.46 | 1.79 | 11.18 | 28.78 | 0.38 | 15.15 | 0.0 | 0.66 | -30.45 | -1.88 | 3.29 | -26.97 | -8.74 | 0.70 | -24.36 | -29.13 | 1300 | 0.0 | 8.24 |
| 21Q1 (9) | 35.76 | -3.97 | 16.1 | 0.34 | 17.24 | 17.24 | 1.61 | 1.26 | 20.15 | 0.33 | -32.65 | -10.81 | 0.95 | 22.09 | 0.98 | 4.50 | 5.45 | 3.48 | 0.92 | -29.87 | -23.18 | 1300 | 0.0 | 21.5 |
| 20Q4 (8) | 37.24 | 12.34 | 15.01 | 0.29 | 0.0 | 7.41 | 1.59 | 11.19 | 29.27 | 0.49 | -14.04 | 40.0 | 0.78 | -10.98 | -6.61 | 4.27 | -1.02 | 12.4 | 1.32 | -23.48 | 21.73 | 1300 | 8.24 | 21.5 |
| 20Q3 (7) | 33.15 | -14.07 | 11.39 | 0.29 | 11.54 | -3.33 | 1.43 | 2.88 | 2.14 | 0.57 | 50.0 | 54.05 | 0.87 | 29.81 | -13.22 | 4.31 | 19.73 | -8.3 | 1.72 | 74.57 | 38.3 | 1201 | 0.0 | 12.24 |
| 20Q2 (6) | 38.58 | 25.26 | 4.21 | 0.26 | -10.34 | -13.33 | 1.39 | 3.73 | -0.71 | 0.38 | 2.7 | -15.56 | 0.67 | -28.42 | -16.84 | 3.60 | -17.19 | -4.73 | 0.98 | -18.01 | -18.97 | 1201 | 12.24 | 12.24 |
| 20Q1 (5) | 30.8 | -4.88 | 11.68 | 0.29 | 7.41 | -12.12 | 1.34 | 8.94 | -6.29 | 0.37 | 5.71 | 23.33 | 0.94 | 12.92 | -21.31 | 4.35 | 14.53 | -16.09 | 1.20 | 11.14 | 10.44 | 1070 | 0.0 | 0.0 |
| 19Q4 (4) | 32.38 | 8.8 | 0.0 | 0.27 | -10.0 | 0.0 | 1.23 | -12.14 | 0.0 | 0.35 | -5.41 | 0.0 | 0.83 | -17.28 | 0.0 | 3.80 | -19.25 | 0.0 | 1.08 | -13.06 | 0.0 | 1070 | 0.0 | 0.0 |
| 19Q3 (3) | 29.76 | -19.61 | 0.0 | 0.3 | 0.0 | 0.0 | 1.4 | 0.0 | 0.0 | 0.37 | -17.78 | 0.0 | 1.01 | 24.4 | 0.0 | 4.70 | 24.4 | 0.0 | 1.24 | 2.28 | 0.0 | 1070 | 0.0 | 0.0 |
| 19Q2 (2) | 37.02 | 34.23 | 0.0 | 0.3 | -9.09 | 0.0 | 1.4 | -2.1 | 0.0 | 0.45 | 50.0 | 0.0 | 0.81 | -32.27 | 0.0 | 3.78 | -27.06 | 0.0 | 1.22 | 11.75 | 0.0 | 1070 | 0.0 | 0.0 |
| 19Q1 (1) | 27.58 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 1.43 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 1.20 | 0.0 | 0.0 | 5.18 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 1070 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 250.61 | -11.33 | 2.8 | 39.3 | 10.11 | 9.89 | 3.71 | 11.08 | 1.12 | 57.1 | 4.03 | 23.93 | 1.48 | 25.27 | 1899 | 0.0 |
| 2022 (9) | 282.62 | 39.79 | 2.01 | 33.11 | 9.2 | 24.16 | 3.34 | 61.35 | 0.71 | -4.78 | 3.26 | -11.19 | 1.18 | 15.42 | 1899 | 15.86 |
| 2021 (8) | 202.17 | 44.64 | 1.51 | 33.63 | 7.41 | 29.09 | 2.07 | 14.36 | 0.75 | -7.62 | 3.67 | -10.75 | 1.02 | -20.93 | 1639 | 26.08 |
| 2020 (7) | 139.77 | 10.27 | 1.13 | -5.83 | 5.74 | 5.13 | 1.81 | 23.97 | 0.81 | -14.61 | 4.11 | -4.66 | 1.29 | 12.42 | 1300 | 8.24 |
| 2019 (6) | 126.75 | -10.87 | 1.2 | 4.35 | 5.46 | -1.09 | 1.46 | 14.96 | 0.95 | 17.08 | 4.31 | 10.98 | 1.15 | 28.98 | 1201 | 12.24 |
| 2018 (5) | 142.21 | 24.33 | 1.15 | 19.79 | 5.52 | 15.24 | 1.27 | 38.04 | 0.81 | -3.65 | 3.88 | -7.31 | 0.89 | 11.03 | 1070 | 4.8 |
| 2017 (4) | 114.38 | 36.1 | 0.96 | -5.88 | 4.79 | -9.62 | 0.92 | 19.48 | 0.84 | -30.85 | 4.19 | -33.6 | 0.80 | -12.21 | 1021 | 10.86 |
| 2016 (3) | 84.04 | -1.81 | 1.02 | -9.73 | 5.3 | 20.73 | 0.77 | -4.94 | 1.21 | -8.07 | 6.31 | 22.96 | 0.92 | -3.18 | 921 | -3.36 |
| 2015 (2) | 85.59 | 12.89 | 1.13 | -6.61 | 4.39 | 10.3 | 0.81 | 62.0 | 1.32 | -17.27 | 5.13 | -2.29 | 0.95 | 43.51 | 953 | -1.45 |
| 2014 (1) | 75.82 | -12.41 | 1.21 | 9.01 | 3.98 | 24.38 | 0.5 | 13.64 | 1.60 | 0 | 5.25 | 0 | 0.66 | 0 | 967 | 1.15 |
