玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.5410.01-11.9223.41117.57-5.3823.63109.67-3.4719.6666.89-13.5810.05895.05120.883.95887.5107.890.20566.67150.023.8984.48-4.93145.30-11.844.9999.043.44-1.770.96-77.33178.143.26-65.72-35.95
23Q3 (19)28.67-15.23-14.910.76-56.19-60.0311.27-54.99-58.0311.78-43.72-50.651.01-73.7-89.660.40-73.68-89.870.03-57.14-82.3512.95-49.98-52.21164.8211.0417.2895.74-2.02-4.444.26132.982257.459.5155.14137.16
23Q2 (18)33.825.2936.3724.5622.3158.0425.0425.8359.820.9357.2566.243.84217.36-7.251.52210.2-5.00.0775.0-46.1525.8921.7260.41148.43-6.13-3.9397.72-3.38-1.391.83260.73101.836.13-29.3889.2
23Q1 (17)32.12-10.329.4620.08-18.8422.5119.90-18.7121.1913.31-41.498.741.21-73.413.420.49-74.214.260.04-50.00.021.27-15.3619.43158.1314.26-4.95101.140.311.14-1.147.9508.6870.537.56
22Q4 (16)35.816.2943.4724.74-8.136.0124.48-8.8334.2822.75-4.6955.614.55-53.43-34.151.90-51.9-31.410.08-52.94-57.8925.13-7.2735.69138.40-1.52-1.82100.820.621.09-1.23-525.93-572.845.0926.9363.67
22Q3 (15)33.6935.8552.7226.9273.23138.4426.8571.35136.1523.8789.59166.419.77135.99569.183.95146.88537.10.1730.77142.8627.1067.91121.41140.54-9.04-12.23100.201.111.42-0.20-121.79-116.374.0123.77-8.86
22Q2 (14)24.80-0.0417.2615.54-5.19-9.0715.67-4.57-8.7912.592.86-8.94.14253.851.471.60240.43-11.60.13225.00.016.14-9.38-8.4154.50-7.1330.1599.10-0.9-0.470.900107.243.24-59.85-0.31
22Q1 (13)24.81-0.623.7416.39-9.9105.3916.42-9.93106.5412.24-16.2867.671.17-83.0721.870.47-83.036.820.04-78.95-33.3317.81-3.8381.18166.3718.0224.48100.000.260.00.00-100.008.07159.4959.49
21Q4 (12)24.9613.15-2.3518.1961.12-2.9318.2360.33-15.5614.6263.17-14.26.91373.2946.092.77346.7724.220.19171.4346.1518.5251.31-17.65140.97-11.9725.1599.740.9615.010.26-78.33-98.033.11-29.32-24.7
21Q3 (11)22.064.325.6311.29-33.94-18.611.37-33.82-18.088.96-35.17-29.281.46-64.22-62.180.62-65.75-65.170.07-46.15-50.012.24-30.53-15.18160.1334.8943.5198.80-0.77-1.21.20175.904.4035.3834.15
21Q2 (10)21.155.4952.1617.09114.1696.6617.18116.1122.8313.8289.32125.084.08325.0385.711.81311.36352.50.13116.67116.6717.6279.2599.77118.71-11.18-3.8499.56-0.44-10.60.440103.23.25-35.77-27.94
21Q1 (9)20.05-21.56-18.767.98-57.42-53.877.95-63.18-49.977.30-57.16-48.520.96-79.7-29.930.44-80.27-35.290.06-53.8520.09.83-56.29-44.15133.6518.6529.43100.0015.32-8.450.00-100.0100.05.0622.520
20Q4 (8)25.5645.5689.4718.7435.11182.6521.5955.55223.6917.0434.49205.924.7322.54113.062.2325.28112.380.13-7.14-31.5822.4955.86218.56112.640.957.7486.72-13.28-13.2813.2801347.664.1325.910
20Q3 (7)17.5626.33-30.1513.8759.61-14.1713.8880.03-22.0712.67106.35-18.783.86359.5274.661.78345.079.80.14133.33133.3314.4363.61-23.89111.58-9.62-8.99100.00-10.211.110.00100.0-100.03.28-27.27-51.55
20Q2 (6)13.90-43.68-28.58.69-49.77-42.987.71-51.48-50.776.14-56.7-57.00.84-38.69-84.470.40-41.18-83.740.0620.0-64.718.82-49.89-45.29123.4519.55-2.05111.361.9514.39-13.64-47.73-615.914.51065.81
20Q1 (5)24.6882.9517.8617.30160.9411.0415.89138.234.6114.18154.581.791.37-38.29-51.250.68-35.24-46.460.05-73.68-44.4417.60149.298.84103.26-1.23-9.93109.239.236.41-9.23-1106.15-247.690.000-100.0
19Q4 (4)13.49-46.340.06.63-58.970.06.67-62.550.05.57-64.290.02.220.450.01.056.060.00.19216.670.07.06-62.760.0104.55-14.720.0100.0011.110.00.92-89.810.00.00-100.00.0
19Q3 (3)25.1429.320.016.166.040.017.8113.730.015.609.240.02.21-59.150.00.99-59.760.00.06-64.710.018.9617.620.0122.60-2.720.090.00-7.560.09.00240.50.06.77148.90.0
19Q2 (2)19.44-7.160.015.24-2.180.015.663.090.014.282.510.05.4192.530.02.4693.70.00.1788.890.016.12-0.310.0126.039.940.097.36-5.160.02.64199.560.02.72-34.620.0
19Q1 (1)20.940.00.015.580.00.015.190.00.013.930.00.02.810.00.01.270.00.00.090.00.016.170.00.0114.640.00.0102.650.00.0-2.650.00.04.160.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)31.783.5922.09-0.090.5312.8822.351.2718.52-3.6415.43-17.716.39-18.490.34-17.0722.971.68145.304.9998.77-1.421.1300.01-9.024.9813.96
2022 (9)30.6834.2722.1142.00.475.3622.0741.2919.2252.1818.7540.557.8433.110.41-12.7722.5939.1138.40-1.82100.190.6-0.1900.01-8.334.3722.07
2021 (8)22.8510.9815.573.040.44-28.0715.62-1.0112.63-4.9713.3426.335.8915.940.4723.6816.24-2.87140.9725.1599.604.040.27-93.690.01-15.863.58-19.37
2020 (7)20.5913.1315.1123.850.6217.6815.7826.2413.2919.4110.56-15.925.08-13.010.38-26.9216.7227.34112.647.7495.72-1.954.2880.540.0104.4432.54
2019 (6)18.20-27.6312.20-31.770.52-38.6812.50-32.1411.13-35.2512.56-4.055.846.180.5262.513.13-32.84104.55-19.5797.630.62.37-19.660.0003.35-32.73
2018 (5)25.1553.4517.8897.790.85-23.4318.4243.3517.1955.2813.0986.475.5092.310.3228.019.5535.86129.99-13.597.0537.722.95-90.020.0104.98-12.32
2017 (4)16.39-25.79.04-26.081.112.2512.85-9.5111.07-14.327.02-11.812.86-11.460.250.014.39-8.29150.271.9870.47-18.229.53113.250.0005.68-9.7
2016 (3)22.063.7112.237.01.09119.6714.2021.1612.9212.157.96-11.853.23-14.780.25-24.2415.6926.53147.35-4.9586.15-11.4613.85500.00.0006.292.61
2015 (2)21.271.1411.43-17.710.50188.2711.72-14.8311.52-13.779.03-57.73.79-61.210.33-54.7912.40-11.55155.0325.397.31-3.552.3100.0006.1325.61
2014 (1)21.03013.8900.1730.5813.76013.36021.3509.7700.73-27.014.023.62123.738.45100.894.51-0.8900.0004.8812.7

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