- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.1 | 1.72 | 27.7 | 0.18 | 12.5 | 5.88 | 0.44 | -6.38 | 0.0 | 1.73 | -7.49 | 6.13 | 2.54 | 10.6 | -17.08 | 6.20 | -7.97 | -21.69 | 24.37 | -9.05 | -16.89 | 446 | 0.0 | 0.0 |
| 23Q3 (19) | 6.98 | 5.28 | -6.18 | 0.16 | -5.88 | -5.88 | 0.47 | 6.82 | -4.08 | 1.87 | 5.06 | -1.06 | 2.29 | -10.6 | 0.32 | 6.73 | 1.46 | 2.24 | 26.79 | -0.21 | 5.46 | 446 | 0.0 | 1.83 |
| 23Q2 (18) | 6.63 | 23.23 | -35.44 | 0.17 | 21.43 | 6.25 | 0.44 | 12.82 | -18.52 | 1.78 | 13.38 | -13.17 | 2.56 | -1.47 | 64.58 | 6.64 | -8.45 | 26.22 | 26.85 | -8.0 | 34.5 | 446 | 0.0 | 1.83 |
| 23Q1 (17) | 5.38 | -3.24 | -47.61 | 0.14 | -17.65 | -6.67 | 0.39 | -11.36 | -17.02 | 1.57 | -3.68 | -16.49 | 2.60 | -14.89 | 78.17 | 7.25 | -8.4 | 58.4 | 29.18 | -0.46 | 59.42 | 446 | 0.0 | 1.83 |
| 22Q4 (16) | 5.56 | -25.27 | -53.94 | 0.17 | 0.0 | -26.09 | 0.44 | -10.2 | -12.0 | 1.63 | -13.76 | -18.5 | 3.06 | 33.81 | 60.46 | 7.91 | 20.16 | 91.04 | 29.32 | 15.4 | 76.93 | 446 | 1.83 | 1.83 |
| 22Q3 (15) | 7.44 | -27.56 | -56.16 | 0.17 | 6.25 | -22.73 | 0.49 | -9.26 | -15.52 | 1.89 | -7.8 | -23.48 | 2.28 | 46.66 | 76.25 | 6.59 | 25.26 | 92.7 | 25.40 | 27.26 | 74.53 | 438 | 0.0 | -3.52 |
| 22Q2 (14) | 10.27 | 0.0 | -34.79 | 0.16 | 6.67 | -27.27 | 0.54 | 14.89 | -11.48 | 2.05 | 9.04 | -9.69 | 1.56 | 6.67 | 11.53 | 5.26 | 14.89 | 35.76 | 19.96 | 9.04 | 38.5 | 438 | 0.0 | -3.52 |
| 22Q1 (13) | 10.27 | -14.91 | -25.96 | 0.15 | -34.78 | -25.0 | 0.47 | -6.0 | 0.0 | 1.88 | -6.0 | -1.05 | 1.46 | -23.35 | 1.29 | 4.58 | 10.48 | 35.05 | 18.31 | 10.48 | 33.63 | 438 | 0.0 | -3.52 |
| 21Q4 (12) | 12.07 | -28.87 | -20.33 | 0.23 | 4.55 | 0.0 | 0.5 | -13.79 | -5.66 | 2.0 | -19.03 | 4.71 | 1.91 | 46.99 | 25.52 | 4.14 | 21.2 | 18.41 | 16.57 | 13.84 | 31.43 | 438 | -3.52 | -3.52 |
| 21Q3 (11) | 16.97 | 7.75 | 10.92 | 0.22 | 0.0 | 10.0 | 0.58 | -4.92 | 18.37 | 2.47 | 8.81 | 22.28 | 1.30 | -7.19 | -0.82 | 3.42 | -11.75 | 6.72 | 14.56 | 0.99 | 10.24 | 454 | 0.0 | -1.52 |
| 21Q2 (10) | 15.75 | 13.55 | 5.63 | 0.22 | 10.0 | -4.35 | 0.61 | 29.79 | 19.61 | 2.27 | 19.47 | 7.58 | 1.40 | -3.13 | -9.45 | 3.87 | 14.3 | 13.23 | 14.41 | 5.21 | 1.85 | 454 | 0.0 | -1.52 |
| 21Q1 (9) | 13.87 | -8.45 | 66.31 | 0.2 | -13.04 | 5.26 | 0.47 | -11.32 | 27.03 | 1.9 | -0.52 | 12.43 | 1.44 | -5.02 | -36.71 | 3.39 | -3.14 | -23.62 | 13.70 | 8.66 | -32.4 | 454 | 0.0 | -4.02 |
| 20Q4 (8) | 15.15 | -0.98 | 80.57 | 0.23 | 15.0 | 21.05 | 0.53 | 8.16 | 35.9 | 1.91 | -5.45 | 11.7 | 1.52 | 16.14 | -32.96 | 3.50 | 9.23 | -24.74 | 12.61 | -4.51 | -38.14 | 454 | -1.52 | -4.02 |
| 20Q3 (7) | 15.3 | 2.62 | 81.07 | 0.2 | -13.04 | 5.26 | 0.49 | -3.92 | 25.64 | 2.02 | -4.27 | 6.88 | 1.31 | -15.26 | -41.86 | 3.20 | -6.37 | -30.61 | 13.20 | -6.71 | -40.97 | 461 | 0.0 | -2.54 |
| 20Q2 (6) | 14.91 | 78.78 | 59.64 | 0.23 | 21.05 | 21.05 | 0.51 | 37.84 | 21.43 | 2.11 | 24.85 | 14.05 | 1.54 | -32.29 | -24.17 | 3.42 | -22.9 | -23.93 | 14.15 | -30.16 | -28.55 | 461 | -2.54 | -2.54 |
| 20Q1 (5) | 8.34 | -0.6 | 35.17 | 0.19 | 0.0 | 26.67 | 0.37 | -5.13 | 12.12 | 1.69 | -1.17 | 9.03 | 2.28 | 0.6 | -6.29 | 4.44 | -4.56 | -17.05 | 20.26 | -0.58 | -19.34 | 473 | 0.0 | 0.0 |
| 19Q4 (4) | 8.39 | -0.71 | 0.0 | 0.19 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 1.71 | -9.52 | 0.0 | 2.26 | 0.72 | 0.0 | 4.65 | 0.72 | 0.0 | 20.38 | -8.88 | 0.0 | 473 | 0.0 | 0.0 |
| 19Q3 (3) | 8.45 | -9.53 | 0.0 | 0.19 | 0.0 | 0.0 | 0.39 | -7.14 | 0.0 | 1.89 | 2.16 | 0.0 | 2.25 | 10.53 | 0.0 | 4.62 | 2.64 | 0.0 | 22.37 | 12.92 | 0.0 | 473 | 0.0 | 0.0 |
| 19Q2 (2) | 9.34 | 51.38 | 0.0 | 0.19 | 26.67 | 0.0 | 0.42 | 27.27 | 0.0 | 1.85 | 19.35 | 0.0 | 2.03 | -16.32 | 0.0 | 4.50 | -15.92 | 0.0 | 19.81 | -21.15 | 0.0 | 473 | 0.0 | 0.0 |
| 19Q1 (1) | 6.17 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 1.55 | 0.0 | 0.0 | 2.43 | 0.0 | 0.0 | 5.35 | 0.0 | 0.0 | 25.12 | 0.0 | 0.0 | 473 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.1 | -22.18 | 0.65 | -1.52 | 1.73 | -10.36 | 6.95 | -6.84 | 2.49 | 26.56 | 6.63 | 15.19 | 26.63 | 19.72 | 446 | 0.0 |
| 2022 (9) | 33.54 | -42.82 | 0.66 | -23.26 | 1.93 | -11.06 | 7.46 | -13.66 | 1.97 | 34.22 | 5.75 | 55.55 | 22.24 | 51.01 | 446 | 1.83 |
| 2021 (8) | 58.66 | 9.22 | 0.86 | 2.38 | 2.17 | 14.21 | 8.64 | 11.92 | 1.47 | -6.26 | 3.70 | 4.57 | 14.73 | 2.47 | 438 | -3.52 |
| 2020 (7) | 53.71 | 66.03 | 0.84 | 15.07 | 1.9 | 24.18 | 7.72 | 10.13 | 1.56 | -30.69 | 3.54 | -25.2 | 14.37 | -33.67 | 454 | -1.52 |
| 2019 (6) | 32.35 | 2.44 | 0.73 | -1.35 | 1.53 | 0.0 | 7.01 | -0.99 | 2.26 | -3.7 | 4.73 | -2.38 | 21.67 | -3.35 | 461 | -2.54 |
| 2018 (5) | 31.58 | -5.48 | 0.74 | 4.23 | 1.53 | 6.99 | 7.08 | -8.17 | 2.34 | 10.27 | 4.84 | 13.19 | 22.42 | -2.85 | 473 | -11.26 |
| 2017 (4) | 33.41 | 3.85 | 0.71 | -7.79 | 1.43 | -3.38 | 7.71 | -1.28 | 2.13 | -11.21 | 4.28 | -6.96 | 23.08 | -4.94 | 533 | -2.38 |
| 2016 (3) | 32.17 | -2.69 | 0.77 | 0.0 | 1.48 | 26.5 | 7.81 | -7.02 | 2.39 | 2.77 | 4.60 | 30.0 | 24.28 | -4.45 | 546 | -3.87 |
| 2015 (2) | 33.06 | -6.95 | 0.77 | 10.0 | 1.17 | -0.85 | 8.4 | 9.95 | 2.33 | 18.22 | 3.54 | 6.56 | 25.41 | 18.16 | 568 | 6.77 |
| 2014 (1) | 35.53 | -2.44 | 0.7 | -2.78 | 1.18 | 2.61 | 7.64 | 3.1 | 1.97 | 0 | 3.32 | 0 | 21.50 | 0 | 532 | 9.47 |
