玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)17.437.3922.32-6.419.5927.41-9.76-155.77-56.66-9.02-156.02-69.23-0.95-149.22-3.26-0.72-146.45-28.570.08-11.11-27.27-4.44-119.92-300.024.58-8.56-47.0865.38263.46-55.0534.62-75.27184.6219.85-8.7811.14
23Q3 (19)16.23-14.08-7.57-7.09-638.54-540.3717.50232.07-17.4116.10181.96-20.881.93132.53-64.461.55127.94-57.420.09-18.18-50.022.29138.65-4.7826.88-3.55-53.28-40.00-153.33-620.0140.0015.6551.6721.7622.1142.6
23Q2 (18)18.89162.3621.25-0.9695.27-175.595.27132.0622.565.71135.551036.070.83146.37738.460.68154.41460.00.1137.5-31.259.34189.1236.5527.87-10.53-38.01-15.79-112.95-152.63121.05596.3272.9317.82-30.923.32
23Q1 (17)7.20-49.47-30.37-20.29-129.78-130.83-16.44-163.88-140.0-16.06-201.31-115.86-1.79-94.57-54.31-1.25-123.21-58.230.08-27.27-27.27-10.48-844.14-200.2931.15-32.94-18.54121.95-16.16-2.44-24.3940.3816.3825.7944.436.53
22Q4 (16)14.25-18.85-3.39-8.83-648.45-54.1-6.23-129.4-9.49-5.33-126.198.89-0.92-116.9418.58-0.56-115.3827.270.11-38.89-21.43-1.11-104.7463.046.45-19.279.97145.451790.9145.45-40.91-144.32017.8617.044.14
22Q3 (15)17.5612.71-1.841.6126.77146.2621.19392.7931.2120.353436.0727.915.434276.9290.533.647380.071.70.1812.538.4623.41242.2524.4657.5427.9847.317.69-74.36135.7192.3131.87-24.0515.265.61-17.56
22Q2 (14)15.5850.68-12.621.27114.45-34.544.30162.77192.52-0.6191.8-143.57-0.1388.79-139.39-0.0593.67-119.230.1645.45-5.886.84295.9993.7744.9617.5731.1930.00-76.0-76.6770.00340.0345.014.45-23.52.99
22Q1 (13)10.34-29.9-39.67-8.79-53.4-797.62-6.85-20.39-458.64-7.44-27.18-647.06-1.16-2.65-441.18-0.79-2.6-403.850.11-21.43-38.89-3.49-16.33-183.2938.24-9.47-0.1125.0025.087.5-29.170-187.518.8910.1526.86
21Q4 (12)14.75-17.55-28.22-5.73-64.66-287.16-5.69-135.23-4841.67-5.85-136.77-19400.0-1.13-139.65-11200.0-0.77-136.32-7800.00.147.69-12.5-3.00-115.95-200.3342.248.146.21100.00564.290-0.00-100.0017.15-7.35-5.72
21Q3 (11)17.890.3410.84-3.48-279.38-96.6116.15998.6420.9715.911036.4319.712.85763.64-17.392.12715.38-13.470.13-23.53-27.7818.81432.8616.4739.0613.98-7.0-21.54-116.75-72.31121.54525.386.3518.5131.9323.07
21Q2 (10)17.834.03-16.051.9453.97127.211.47-23.04196.081.402.94201.450.33-2.94237.50.260.0300.00.17-5.5641.673.53-15.7519.6634.27-10.48-17.6128.5792.86-72.93-28.57-185.7192.3814.03-5.780
21Q1 (9)17.14-16.5912.171.26185.14105.841.911491.67108.711.364633.33105.760.343500.0111.070.262500.0111.980.1812.5100.04.1940.13125.2638.28-3.75-17.8966.670-31.9133.3301500.014.89-18.140
20Q4 (8)20.5527.3217.97-1.4816.3856.080.12-99.1102.46-0.03-100.2399.35-0.01-100.2999.150.01-99.59101.190.16-11.11-11.112.99-81.49234.6839.77-5.318.870.00100.0-100.00.00-100.0-100.018.1920.940
20Q3 (7)16.14-24.01-22.48-1.7775.18-176.2913.35972.55-9.013.291063.04-6.413.451537.5-12.442.451984.62-11.870.1850.0-10.016.15447.46-6.1642.000.993.96-12.50-102.63-181.82114.29130.4837.1415.040-10.05
20Q2 (6)21.2439.01-5.85-7.1366.93-347.57-1.5393.02-144.87-1.3894.16-152.08-0.2492.18-136.92-0.1394.01-127.660.1233.33-29.412.95117.78-52.0341.59-10.79-4.08475.00385.11448.08-375.00-18100.0-2912.50.000-100.0
20Q1 (5)15.28-12.28-20.46-21.56-539.76-1028.8-21.92-349.18-783.87-23.63-409.27-785.02-3.07-162.39-420.34-2.17-158.33-429.270.09-50.0-43.75-16.59-647.3-2282.8946.6227.6221.6697.9243.6122.42.08-93.45-89.580.000-100.0
19Q4 (4)17.42-16.330.0-3.37-245.260.0-4.88-133.270.0-4.64-132.680.0-1.17-129.70.0-0.84-130.220.00.18-10.00.0-2.22-112.90.036.53-9.580.068.18346.280.031.82-61.820.00.00-100.00.0
19Q3 (3)20.82-7.710.02.32-19.440.014.67330.210.014.20435.850.03.94506.150.02.78491.490.00.2017.650.017.21179.840.040.40-6.830.015.28-82.370.083.33525.00.016.721.890.0
19Q2 (2)22.5617.440.02.88250.790.03.41237.50.02.65199.250.00.65210.170.00.47214.630.00.176.250.06.15709.210.043.3613.150.086.678.330.013.33-33.330.016.41-15.150.0
19Q1 (1)19.210.00.0-1.910.00.0-2.480.00.0-2.670.00.0-0.590.00.0-0.410.00.00.160.00.00.760.00.038.320.00.080.000.00.020.000.00.019.340.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)15.443.69-7.8104.0960.30.58-88.990.59-84.220.31-89.630.39-82.670.39-30.365.43-35.0524.58-47.08-1328.5701428.57842.030.2212.720.9728.57
2022 (9)14.89-11.95-2.7502.5529.225.2765.723.7427.652.9913.262.2513.640.56-12.58.3649.5546.459.97-51.650151.656.150.203.9816.311.68
2021 (8)16.91-7.8-1.3501.98-33.533.18736.842.934783.332.645180.01.981880.00.6420.755.5940.142.246.21-42.860142.86-91.50.1912.7716.04-20.44
2020 (7)18.34-8.44-6.1902.9722.390.38-87.740.06-97.860.05-98.210.10-95.020.53-25.353.99-32.1439.778.87-1580.0001680.001611.110.17-48.1320.1618.24
2019 (6)20.03-13.060.07-98.692.43304.023.10-65.522.80-62.262.79-67.862.01-66.610.71-12.355.88-40.336.53-16.841.82-96.9698.18141.10.3216.4617.0511.58
2018 (5)23.04-11.155.35-18.820.6017.958.99-9.927.42-20.98.68-25.046.02-23.510.81-3.579.85-7.643.93-1.2659.79-9.3440.7219.620.28015.28-8.01
2017 (4)25.93-4.956.59-4.350.51-4.879.9810.899.3827.111.5820.637.8725.920.84-1.1810.669.5644.49-10.9365.96-13.934.0445.520.00016.61-3.82
2016 (3)27.2810.456.8940.90.5412.849.008.37.382.59.600.526.25-1.570.85-3.419.737.449.95-12.7576.6129.7423.39-42.870.00017.27-0.12
2015 (2)24.704.314.8927.680.471.158.319.497.2032.69.5532.646.3530.660.88-1.129.067.7357.2528.8859.0516.8940.95-17.240.00017.292.43
2014 (1)23.6803.8300.47-3.297.5905.4307.2004.8600.89-24.588.41140.2944.42-18.3850.52960.8249.48-48.040.00016.88-0.82

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