玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)13.03-6.598.866.59-13.0616.237.42-13.019.285.20-19.2520.934.24-27.65-5.152.08-20.315.050.390.0-13.338.67-10.8911.44106.17-9.76-15.1788.88-0.056.3211.120.39-32.215.09-8.12-1.36
23Q3 (19)13.956.334.577.5824.676.918.537.43-4.266.4416.25-2.135.869.53-22.692.6117.04-17.670.390.0-18.759.737.16-1.42117.65-20.58-13.6188.9216.0911.7411.08-52.66-45.755.54-3.329.92
23Q2 (18)13.129.246.936.086.673.237.944.34-11.685.54-6.89-19.945.35-8.55-34.192.23-12.89-33.030.39-7.14-18.759.084.25-8.56148.144.45-0.6476.592.316.8123.41-6.86-32.185.739.3512.57
23Q1 (17)12.010.333.365.700.530.357.6112.084.535.9538.3710.395.8530.87-1.352.5629.29-2.660.42-6.67-12.58.7111.955.83141.8313.33-1.9274.87-10.43-3.9525.1353.1513.965.241.558.71
22Q4 (16)11.97-10.27-6.045.67-20.03-8.76.79-23.79-7.744.30-34.65-20.074.47-41.03-19.311.98-37.54-24.140.45-6.25-6.257.78-21.18-6.94125.15-8.111.8183.595.04-0.8616.41-19.654.615.162.3822.27
22Q3 (15)13.348.729.527.0920.3718.968.91-0.8926.26.58-4.9120.077.58-6.7732.983.17-4.820.530.480.02.139.87-0.622.3136.18-8.6714.1579.5821.36-5.8420.42-40.8230.815.04-0.983.28
22Q2 (14)12.275.59-0.245.893.7-7.398.9923.4919.396.9228.3917.498.1337.131.553.3326.6218.090.480.00.09.9320.6617.79149.103.125.3665.57-15.88-22.3134.5156.5123.045.095.69.7
22Q1 (13)11.62-8.790.965.68-8.536.977.28-1.0912.525.390.1913.05.937.0431.782.630.7722.330.480.09.098.23-1.5610.92144.6129.217.7577.95-7.55-5.1122.0540.5823.494.8214.22-1.63
21Q4 (12)12.744.64.06.214.195.087.364.25-5.645.38-1.82-12.235.54-2.813.752.61-0.76-1.510.482.1311.638.363.59-4.57111.93-6.189.0984.31-0.2411.315.690.47-35.314.22-13.52-16.77
21Q3 (11)12.18-0.987.415.96-6.2920.657.06-6.2419.865.48-6.96-4.75.70-7.774.782.63-6.741.940.47-2.086.828.07-4.2718.16119.300.314.0284.520.140.7415.610.9-3.054.885.174.95
21Q2 (10)12.306.861.326.3619.771.927.5316.38-2.085.8923.481.96.1837.331.642.8231.163.30.489.092.138.4313.61-1.52118.94-3.15-1.7884.402.754.0215.47-13.35-17.974.64-5.310
21Q1 (9)11.51-6.04-3.115.31-10.15-6.686.47-17.05-6.374.77-22.19-7.744.50-15.73-10.542.15-18.87-8.510.442.33-2.227.42-15.3-5.48122.8119.7-4.1582.148.43-0.4817.86-26.351.34.90-3.356.52
20Q4 (8)12.258.0211.365.9119.6418.917.8032.4335.896.136.6134.435.34-1.8423.042.652.7125.590.43-2.27-4.448.7628.2630.94102.60-1.94-3.2675.75-9.7-12.4924.2550.5680.425.079.030
20Q3 (7)11.34-6.59-12.974.94-20.83-24.05.89-23.41-22.65.75-0.52-1.715.44-10.53-0.372.58-5.49-1.150.44-6.380.06.83-20.21-20.12104.63-13.59-7.2383.903.4-1.716.10-14.629.94.650-11.09
20Q2 (6)12.142.19-7.966.249.67-0.487.6911.290.135.7811.8-2.866.0820.8717.372.7316.176.640.474.449.38.569.04-0.58121.09-5.498.9881.14-1.7-0.718.867.013.130.00-100.0-100.0
20Q1 (5)11.888.0-4.125.6914.491.256.9120.38-1.145.1713.38-4.265.0315.915.632.3511.375.860.450.012.57.8517.34-2.24128.1320.8130.9582.54-4.652.617.6331.17-10.784.600-14.02
19Q4 (4)11.00-15.580.04.97-23.540.05.74-24.570.04.56-22.050.04.34-20.510.02.11-19.160.00.452.270.06.69-21.750.0106.06-5.960.086.561.420.013.44-8.290.00.00-100.00.0
19Q3 (3)13.03-1.210.06.503.670.07.61-0.910.05.85-1.680.05.465.410.02.611.950.00.442.330.08.55-0.70.0112.781.50.085.354.450.014.65-19.880.05.23-4.210.0
19Q2 (2)13.196.460.06.2711.570.07.689.870.05.9510.190.05.1819.080.02.5615.320.00.437.50.08.617.220.0111.1113.550.081.711.570.018.29-7.430.05.462.060.0
19Q1 (1)12.390.00.05.620.00.06.990.00.05.400.00.04.350.00.02.220.00.00.400.00.08.030.00.097.850.00.080.440.00.019.760.00.05.350.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)13.035.766.496.390.8314.267.88-1.625.79-0.1719.94-18.489.53-15.891.60-16.679.050.89106.17-15.1782.428.2517.58-26.321.39-11.25.407.36
2022 (9)12.320.826.102.010.72-8.748.0112.55.807.6124.4619.4311.3313.411.924.928.9710.88125.1511.8176.14-9.323.8648.621.57-23.595.038.17
2021 (8)12.222.695.984.910.79-2.887.120.565.39-5.620.48-0.249.99-1.671.833.988.091.12111.939.0983.954.1816.05-17.512.05745.594.65-0.85
2020 (7)11.90-3.725.70-2.060.82-1.697.081.585.715.3520.538.3410.167.631.762.338.000.88102.60-3.2680.58-3.5719.4618.370.2404.69-6.94
2019 (6)12.364.835.8210.440.8352.516.9712.065.4213.1518.9510.889.448.131.72-4.447.9315.43106.065.2783.56-1.3216.447.310.0005.04-2.89
2018 (5)11.79-4.615.273.330.54-14.896.2212.274.7914.0517.0919.688.7320.411.806.516.878.87100.754.7884.68-8.0715.3294.160.0005.19-6.32
2017 (4)12.36-4.195.10-15.280.6426.875.54-16.824.20-21.0514.28-26.817.25-27.351.69-8.656.31-13.296.15-10.3292.111.927.89-17.990.0005.541.65
2016 (3)12.901.026.027.50.50-10.176.664.725.325.7719.5117.399.9810.771.854.527.273.12107.2220.590.382.739.62-19.440.0005.45-9.92
2015 (2)12.776.595.6010.450.5630.086.369.475.035.6716.625.069.011.121.77-4.327.0511.5588.984.5587.970.8311.94-7.010.0006.059.01
2014 (1)11.9805.0700.434.785.8104.76015.8208.9101.856.946.32-6.6585.1116.7587.25-3.5912.8435.220.0005.55-2.12

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