- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.53 | 3.72 | 12.39 | 0.32 | 23.08 | 100.0 | 0.47 | -4.08 | -16.07 | 0.53 | 17.78 | 26.19 | 4.25 | 18.66 | 77.95 | 6.24 | -7.52 | -25.32 | 7.04 | 13.55 | 12.28 | 0 | 0 | 0 |
| 23Q3 (19) | 7.26 | 9.17 | 15.24 | 0.26 | 13.04 | 4.0 | 0.49 | -7.55 | 2.08 | 0.45 | -2.17 | -4.26 | 3.58 | 3.55 | -9.75 | 6.75 | -15.32 | -11.42 | 6.20 | -10.39 | -16.92 | 0 | 0 | 0 |
| 23Q2 (18) | 6.65 | 6.91 | 190.39 | 0.23 | 4.55 | 560.0 | 0.53 | 29.27 | 55.88 | 0.46 | 9.52 | 12.2 | 3.46 | -2.21 | 258.41 | 7.97 | 20.91 | -46.32 | 6.92 | 2.44 | -61.36 | 0 | 0 | 0 |
| 23Q1 (17) | 6.22 | -7.16 | -34.87 | 0.22 | 37.5 | -53.19 | 0.41 | -26.79 | -18.0 | 0.42 | 0.0 | 2.44 | 3.54 | 48.11 | -28.13 | 6.59 | -21.14 | 25.9 | 6.75 | 7.72 | 57.28 | 0 | 0 | 0 |
| 22Q4 (16) | 6.7 | 6.35 | -39.96 | 0.16 | -36.0 | -67.35 | 0.56 | 16.67 | -3.45 | 0.42 | -10.64 | -10.64 | 2.39 | -39.82 | -45.61 | 8.36 | 9.7 | 60.82 | 6.27 | -15.97 | 48.85 | 0 | 0 | 0 |
| 22Q3 (15) | 6.3 | 175.11 | -40.45 | 0.25 | 600.0 | -46.81 | 0.48 | 41.18 | 2.13 | 0.47 | 14.63 | 20.51 | 3.97 | 281.75 | -10.67 | 7.62 | -48.68 | 71.51 | 7.46 | -58.33 | 102.39 | 0 | 0 | 0 |
| 22Q2 (14) | 2.29 | -76.02 | -77.87 | -0.05 | -110.64 | -110.64 | 0.34 | -32.0 | -32.0 | 0.41 | 0.0 | 7.89 | -2.18 | -144.36 | -148.08 | 14.85 | 183.58 | 207.34 | 17.90 | 317.03 | 387.65 | 0 | 0 | 0 |
| 22Q1 (13) | 9.55 | -14.43 | 10.28 | 0.47 | -4.08 | 2.17 | 0.5 | -13.79 | 28.21 | 0.41 | -12.77 | 10.81 | 4.92 | 12.09 | -7.35 | 5.24 | 0.74 | 16.26 | 4.29 | 1.94 | 0.48 | 0 | 0 | 0 |
| 21Q4 (12) | 11.16 | 5.48 | 14.58 | 0.49 | 4.26 | 36.11 | 0.58 | 23.4 | 26.09 | 0.47 | 20.51 | -7.84 | 4.39 | -1.16 | 18.79 | 5.20 | 16.99 | 10.04 | 4.21 | 14.25 | -19.57 | 0 | 0 | 0 |
| 21Q3 (11) | 10.58 | 2.22 | 111.18 | 0.47 | 0.0 | 176.47 | 0.47 | -6.0 | 34.29 | 0.39 | 2.63 | 18.18 | 4.44 | -2.17 | 30.92 | 4.44 | -8.04 | -36.41 | 3.69 | 0.4 | -44.04 | 0 | 0 | 0 |
| 21Q2 (10) | 10.35 | 19.52 | 114.73 | 0.47 | 2.17 | 176.47 | 0.5 | 28.21 | 66.67 | 0.38 | 2.7 | -5.0 | 4.54 | -14.51 | 28.75 | 4.83 | 7.27 | -22.38 | 3.67 | -14.07 | -55.76 | 0 | 0 | 0 |
| 21Q1 (9) | 8.66 | -11.09 | 126.11 | 0.46 | 27.78 | 187.5 | 0.39 | -15.22 | 34.48 | 0.37 | -27.45 | 19.35 | 5.31 | 43.71 | 27.15 | 4.50 | -4.64 | -40.52 | 4.27 | -18.4 | -47.21 | 0 | 0 | 0 |
| 20Q4 (8) | 9.74 | 94.41 | 65.08 | 0.36 | 111.76 | 140.0 | 0.46 | 31.43 | 17.95 | 0.51 | 54.55 | 37.84 | 3.70 | 8.93 | 45.38 | 4.72 | -32.4 | -28.55 | 5.24 | -20.51 | -16.5 | 0 | 0 | -100.0 |
| 20Q3 (7) | 5.01 | 3.94 | 8.68 | 0.17 | 0.0 | 0.0 | 0.35 | 16.67 | 9.38 | 0.33 | -17.5 | 6.45 | 3.39 | -3.79 | -7.98 | 6.99 | 12.24 | 0.64 | 6.59 | -20.63 | -2.05 | 0 | 0 | -100.0 |
| 20Q2 (6) | 4.82 | 25.85 | 27.18 | 0.17 | 6.25 | 6.25 | 0.3 | 3.45 | 3.45 | 0.4 | 29.03 | 33.33 | 3.53 | -15.57 | -16.45 | 6.22 | -17.8 | -18.66 | 8.30 | 2.53 | 4.84 | 0 | 0 | -100.0 |
| 20Q1 (5) | 3.83 | -35.08 | 4.36 | 0.16 | 6.67 | 14.29 | 0.29 | -25.64 | 7.41 | 0.31 | -16.22 | 19.23 | 4.18 | 64.32 | 9.51 | 7.57 | 14.55 | 2.92 | 8.09 | 29.07 | 14.25 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 5.9 | 27.98 | 0.0 | 0.15 | -11.76 | 0.0 | 0.39 | 21.88 | 0.0 | 0.37 | 19.35 | 0.0 | 2.54 | -31.06 | 0.0 | 6.61 | -4.77 | 0.0 | 6.27 | -6.74 | 0.0 | 286 | 0.0 | 0.0 |
| 19Q3 (3) | 4.61 | 21.64 | 0.0 | 0.17 | 6.25 | 0.0 | 0.32 | 10.34 | 0.0 | 0.31 | 3.33 | 0.0 | 3.69 | -12.65 | 0.0 | 6.94 | -9.28 | 0.0 | 6.72 | -15.05 | 0.0 | 286 | 0.0 | 0.0 |
| 19Q2 (2) | 3.79 | 3.27 | 0.0 | 0.16 | 14.29 | 0.0 | 0.29 | 7.41 | 0.0 | 0.3 | 15.38 | 0.0 | 4.22 | 10.67 | 0.0 | 7.65 | 4.01 | 0.0 | 7.92 | 11.73 | 0.0 | 286 | 0.0 | 0.0 |
| 19Q1 (1) | 3.67 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 3.81 | 0.0 | 0.0 | 7.36 | 0.0 | 0.0 | 7.08 | 0.0 | 0.0 | 286 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.66 | 11.4 | 1.02 | 22.89 | 1.9 | 1.06 | 1.86 | 8.77 | 3.69 | 10.32 | 6.87 | -9.28 | 6.72 | -2.36 | 0 | 0 |
| 2022 (9) | 24.83 | -39.07 | 0.83 | -56.08 | 1.88 | -3.59 | 1.71 | 5.56 | 3.34 | -27.93 | 7.57 | 58.22 | 6.89 | 73.23 | 0 | 0 |
| 2021 (8) | 40.75 | 74.15 | 1.89 | 122.35 | 1.95 | 39.29 | 1.62 | 3.85 | 4.64 | 27.68 | 4.79 | -20.02 | 3.98 | -40.37 | 0 | 0 |
| 2020 (7) | 23.4 | 30.14 | 0.85 | 37.1 | 1.4 | 9.38 | 1.56 | 26.83 | 3.63 | 5.34 | 5.98 | -15.96 | 6.67 | -2.55 | 0 | 0 |
| 2019 (6) | 17.98 | 11.89 | 0.62 | 16.98 | 1.28 | 16.36 | 1.23 | 18.27 | 3.45 | 4.55 | 7.12 | 4.0 | 6.84 | 5.71 | 286 | 0.0 |
| 2018 (5) | 16.07 | 3.15 | 0.53 | 6.0 | 1.1 | -1.79 | 1.04 | -1.89 | 3.30 | 2.77 | 6.85 | -4.78 | 6.47 | -4.88 | 286 | 0.0 |
| 2017 (4) | 15.58 | 0.06 | 0.5 | 11.11 | 1.12 | 1.82 | 1.06 | 20.45 | 3.21 | 11.04 | 7.19 | 1.75 | 6.80 | 20.38 | 286 | 0.0 |
| 2016 (3) | 15.57 | 17.42 | 0.45 | 7.14 | 1.1 | 18.28 | 0.88 | 15.79 | 2.89 | -8.75 | 7.06 | 0.73 | 5.65 | -1.39 | 286 | 0.0 |
| 2015 (2) | 13.26 | 4.41 | 0.42 | 13.51 | 0.93 | 6.9 | 0.76 | -17.39 | 3.17 | 8.72 | 7.01 | 2.38 | 5.73 | -20.88 | 286 | 0.0 |
| 2014 (1) | 12.7 | -12.11 | 0.37 | -7.5 | 0.87 | 4.82 | 0.92 | -1.08 | 2.91 | 0 | 6.85 | 0 | 7.24 | 0 | 286 | -20.56 |
