- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 98.88 | -4.92 | -11.49 | 4.66 | -2.51 | -1.06 | 5.69 | 0.35 | -2.23 | 7.57 | 3.98 | -2.57 | 4.71 | 2.54 | 11.78 | 5.75 | 5.55 | 10.45 | 7.66 | 9.37 | 10.07 | 11313 | 0.0 | 0.0 |
| 23Q3 (19) | 104.0 | 7.96 | -19.4 | 4.78 | 0.63 | -3.24 | 5.67 | -3.41 | -5.5 | 7.28 | -3.45 | -10.12 | 4.60 | -6.79 | 20.05 | 5.45 | -10.53 | 17.24 | 7.00 | -10.57 | 11.51 | 11313 | 0.0 | -32.34 |
| 23Q2 (18) | 96.33 | 0.65 | -23.37 | 4.75 | 22.11 | -4.62 | 5.87 | 18.11 | -1.51 | 7.54 | 13.73 | -1.31 | 4.93 | 21.32 | 24.47 | 6.09 | 17.35 | 28.53 | 7.83 | 12.99 | 28.79 | 11313 | 0.0 | -32.34 |
| 23Q1 (17) | 95.71 | -14.32 | -27.15 | 3.89 | -17.41 | -20.45 | 4.97 | -14.6 | -1.39 | 6.63 | -14.67 | -6.09 | 4.06 | -3.6 | 9.2 | 5.19 | -0.33 | 35.36 | 6.93 | -0.41 | 28.91 | 11313 | 0.0 | -32.34 |
| 22Q4 (16) | 111.71 | -13.42 | -26.09 | 4.71 | -4.66 | -10.11 | 5.82 | -3.0 | -12.08 | 7.77 | -4.07 | -6.05 | 4.22 | 10.13 | 21.62 | 5.21 | 12.04 | 18.95 | 6.96 | 10.8 | 27.13 | 11313 | -32.34 | -32.34 |
| 22Q3 (15) | 129.03 | 2.64 | -1.1 | 4.94 | -0.8 | 3.13 | 6.0 | 0.67 | 20.97 | 8.1 | 6.02 | 7.71 | 3.83 | -3.36 | 4.27 | 4.65 | -1.92 | 22.31 | 6.28 | 3.29 | 8.91 | 16721 | 0.0 | 25.05 |
| 22Q2 (14) | 125.71 | -4.32 | 7.91 | 4.98 | 1.84 | 7.33 | 5.96 | 18.25 | 7.19 | 7.64 | 8.22 | 2.55 | 3.96 | 6.43 | -0.54 | 4.74 | 23.59 | -0.66 | 6.08 | 13.1 | -4.96 | 16721 | 0.0 | 25.05 |
| 22Q1 (13) | 131.38 | -13.08 | 31.08 | 4.89 | -6.68 | 6.77 | 5.04 | -23.87 | 15.86 | 7.06 | -14.63 | 3.22 | 3.72 | 7.36 | -18.55 | 3.84 | -12.41 | -11.61 | 5.37 | -1.78 | -21.26 | 16721 | 0.0 | 25.05 |
| 21Q4 (12) | 151.15 | 15.86 | 31.5 | 5.24 | 9.39 | 15.67 | 6.62 | 33.47 | 28.54 | 8.27 | 9.97 | -1.55 | 3.47 | -5.58 | -12.04 | 4.38 | 15.2 | -2.25 | 5.47 | -5.08 | -25.13 | 16721 | 25.05 | 25.05 |
| 21Q3 (11) | 130.46 | 11.98 | 9.25 | 4.79 | 3.23 | 16.26 | 4.96 | -10.79 | -2.55 | 7.52 | 0.94 | -9.4 | 3.67 | -7.81 | 6.41 | 3.80 | -20.34 | -10.81 | 5.76 | -9.86 | -17.07 | 13371 | 0.0 | -5.95 |
| 21Q2 (10) | 116.5 | 16.23 | 9.54 | 4.64 | 1.31 | 22.75 | 5.56 | 27.82 | 14.4 | 7.45 | 8.92 | -4.85 | 3.98 | -12.84 | 12.06 | 4.77 | 9.97 | 4.44 | 6.39 | -6.29 | -13.14 | 13371 | 0.0 | -5.95 |
| 21Q1 (9) | 100.23 | -12.8 | 19.76 | 4.58 | 1.1 | 10.9 | 4.35 | -15.53 | 8.48 | 6.84 | -18.57 | -2.29 | 4.57 | 15.94 | -7.4 | 4.34 | -3.14 | -9.42 | 6.82 | -6.62 | -18.41 | 13371 | 0.0 | -16.57 |
| 20Q4 (8) | 114.94 | -3.74 | -12.15 | 4.53 | 9.95 | -14.04 | 5.15 | 1.18 | -5.5 | 8.4 | 1.2 | -7.69 | 3.94 | 14.23 | -2.15 | 4.48 | 5.11 | 7.57 | 7.31 | 5.14 | 5.08 | 13371 | -5.95 | -16.57 |
| 20Q3 (7) | 119.41 | 12.28 | -8.08 | 4.12 | 8.99 | -13.63 | 5.09 | 4.73 | -4.5 | 8.3 | 6.0 | -7.37 | 3.45 | -2.93 | -6.04 | 4.26 | -6.72 | 3.89 | 6.95 | -5.59 | 0.77 | 14217 | 0.0 | -11.29 |
| 20Q2 (6) | 106.35 | 27.08 | -6.4 | 3.78 | -8.47 | -25.59 | 4.86 | 21.2 | -14.59 | 7.83 | 11.86 | -8.74 | 3.55 | -27.98 | -20.5 | 4.57 | -4.63 | -8.75 | 7.36 | -11.98 | -2.5 | 14217 | -11.29 | -11.29 |
| 20Q1 (5) | 83.69 | -36.04 | -25.77 | 4.13 | -21.63 | -9.83 | 4.01 | -26.42 | -25.19 | 7.0 | -23.08 | -11.17 | 4.93 | 22.52 | 21.48 | 4.79 | 15.03 | 0.78 | 8.36 | 20.26 | 19.67 | 16026 | 0.0 | 0.0 |
| 19Q4 (4) | 130.84 | 0.72 | 0.0 | 5.27 | 10.48 | 0.0 | 5.45 | 2.25 | 0.0 | 9.1 | 1.56 | 0.0 | 4.03 | 9.69 | 0.0 | 4.17 | 1.52 | 0.0 | 6.96 | 0.83 | 0.0 | 16026 | 0.0 | 0.0 |
| 19Q3 (3) | 129.9 | 14.33 | 0.0 | 4.77 | -6.1 | 0.0 | 5.33 | -6.33 | 0.0 | 8.96 | 4.43 | 0.0 | 3.67 | -17.87 | 0.0 | 4.10 | -18.07 | 0.0 | 6.90 | -8.66 | 0.0 | 16026 | 0.0 | 0.0 |
| 19Q2 (2) | 113.62 | 0.78 | 0.0 | 5.08 | 10.92 | 0.0 | 5.69 | 6.16 | 0.0 | 8.58 | 8.88 | 0.0 | 4.47 | 10.06 | 0.0 | 5.01 | 5.33 | 0.0 | 7.55 | 8.04 | 0.0 | 16026 | 0.0 | 0.0 |
| 19Q1 (1) | 112.74 | 0.0 | 0.0 | 4.58 | 0.0 | 0.0 | 5.36 | 0.0 | 0.0 | 7.88 | 0.0 | 0.0 | 4.06 | 0.0 | 0.0 | 4.75 | 0.0 | 0.0 | 6.99 | 0.0 | 0.0 | 16026 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 394.92 | -20.67 | 18.08 | -7.38 | 22.2 | -2.72 | 29.02 | -5.04 | 4.58 | 16.76 | 5.62 | 22.63 | 7.35 | 19.71 | 11313 | 0.0 |
| 2022 (9) | 497.83 | -0.1 | 19.52 | 1.4 | 22.82 | 6.19 | 30.56 | 1.56 | 3.92 | 1.5 | 4.58 | 6.3 | 6.14 | 1.66 | 11313 | -32.34 |
| 2021 (8) | 498.33 | 17.43 | 19.25 | 16.88 | 21.49 | 12.45 | 30.09 | -4.54 | 3.86 | -0.47 | 4.31 | -4.23 | 6.04 | -18.7 | 16721 | 25.05 |
| 2020 (7) | 424.38 | -12.88 | 16.47 | -16.4 | 19.11 | -12.46 | 31.52 | -8.72 | 3.88 | -4.04 | 4.50 | 0.48 | 7.43 | 4.78 | 13371 | -5.95 |
| 2019 (6) | 487.11 | -12.51 | 19.7 | -6.72 | 21.83 | -12.12 | 34.53 | -0.55 | 4.04 | 6.61 | 4.48 | 0.44 | 7.09 | 13.67 | 14217 | -11.29 |
| 2018 (5) | 556.73 | 4.84 | 21.12 | 8.87 | 24.84 | 3.85 | 34.72 | 14.7 | 3.79 | 3.84 | 4.46 | -0.94 | 6.24 | 9.41 | 16026 | -4.76 |
| 2017 (4) | 531.05 | -6.93 | 19.4 | 6.77 | 23.92 | -11.08 | 30.27 | -0.92 | 3.65 | 14.72 | 4.50 | -4.46 | 5.70 | 6.46 | 16827 | 6.33 |
| 2016 (3) | 570.58 | -16.29 | 18.17 | 4.25 | 26.9 | 2.36 | 30.55 | 1.94 | 3.18 | 24.53 | 4.71 | 22.28 | 5.35 | 21.77 | 15826 | -5.75 |
| 2015 (2) | 681.6 | -16.04 | 17.43 | -21.2 | 26.28 | -5.74 | 29.97 | 3.42 | 2.56 | -6.15 | 3.86 | 12.26 | 4.40 | 23.17 | 16791 | -17.65 |
| 2014 (1) | 811.78 | 11.59 | 22.12 | -9.68 | 27.88 | 6.9 | 28.98 | 3.76 | 2.72 | 0 | 3.43 | 0 | 3.57 | 0 | 20389 | 0.0 |
