玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)11.5763.4228.990.11-8.33-38.890.7757.1463.830-100.000.95-43.91-52.626.66-3.8427.010.00-100.0000-100.0
23Q3 (19)7.084.12-28.70.12-20.0-42.860.4916.67-2.00.03001.69-23.16-19.856.9212.0537.450.420000-100.0
23Q2 (18)6.8-12.26-22.640.15-6.25-21.050.42-2.337.690002.216.852.056.1811.3239.210.000000-100.0
23Q1 (17)7.75-13.6-17.550.16-11.11-15.790.43-8.510.00002.062.882.145.555.8921.290.00000-100.0-100.0
22Q4 (16)8.97-9.67-13.420.18-14.29-30.770.47-6.014.630002.01-5.11-20.045.244.0632.40.000030170.00.0
22Q3 (15)9.9312.97-6.940.2110.53-30.00.528.2135.140002.11-2.16-24.785.0413.4945.210.000030170.00.0
22Q2 (14)8.79-6.490.570.190.0-17.390.39-9.3-2.50002.166.94-17.864.44-3.01-3.050.000030170.00.0
22Q1 (13)9.4-9.278.290.19-26.92-13.640.434.8813.160002.02-19.46-20.254.5715.594.490.000030170.00.0
21Q4 (12)10.36-2.9122.750.26-13.3323.810.4110.812.50002.51-10.740.863.9614.13-16.50.000030170.00.0
21Q3 (11)10.6722.0811.150.330.4315.380.37-7.5-9.760002.816.843.813.47-24.23-18.810.000030170.00.0
21Q2 (10)8.740.69-2.560.234.55-17.860.45.26-14.890002.633.83-15.74.584.54-12.650.000030170.00.0
21Q1 (9)8.682.84-3.230.224.76-29.030.38-5.0-15.560002.531.87-26.664.38-7.63-12.730.000030170.00.0
20Q4 (8)8.44-12.08-33.960.21-19.23-51.160.4-2.44-14.890002.49-8.13-26.054.7410.9728.870.000030170.00.0
20Q3 (7)9.67.02-28.250.26-7.14-33.330.41-12.77-16.3300-100.02.71-13.24-7.084.27-18.4916.620.000-100.030170.00.0
20Q2 (6)8.970.0-31.320.28-9.68-26.320.474.44-20.3400-100.03.12-9.687.285.244.4415.980.000-100.030170.00.0
20Q1 (5)8.97-29.81-26.170.31-27.91-16.220.45-4.26-6.2500-100.03.462.7113.495.0236.4126.990.000-100.030170.00.0
19Q4 (4)12.78-4.480.00.4310.260.00.47-4.080.00-100.00.03.3615.430.03.680.420.00.00-100.00.030170.00.0
19Q3 (3)13.382.450.00.392.630.00.49-16.950.00.01-50.00.02.910.180.03.66-18.940.00.07-51.20.030170.00.0
19Q2 (2)13.067.490.00.382.70.00.5922.920.00.020.00.02.91-4.450.04.5214.350.00.15-6.970.030170.00.0
19Q1 (1)12.150.00.00.370.00.00.480.00.00.020.00.03.050.00.03.950.00.00.160.00.030170.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)33.21-10.490.54-30.772.0917.420.0301.63-22.666.2931.170.09000
2022 (9)37.1-3.490.78-22.771.7812.66002.10-19.984.8016.730.00030170.0
2021 (8)38.446.841.01-4.721.58-8.67002.63-10.814.11-14.520.00030170.0
2020 (7)35.98-29.971.06-32.051.73-14.78002.95-2.974.8121.70.00030170.0
2019 (6)51.38-25.781.56-2.52.03-22.810.050.03.0431.373.954.00.1034.7430170.0
2018 (5)69.23-26.351.6-1.842.63-16.510.0502.3133.283.8013.360.07030170.0
2017 (4)94.0-4.531.63-15.543.154.65001.73-11.543.359.620.0003017-5.78
2016 (3)98.465.881.93-3.53.01-1.950.11-35.291.96-8.863.06-7.40.11-38.8932024.4
2015 (2)92.99-3.12.048.153.07-20.470.17466.672.1552.883.30-17.930.18484.773067-1.38
2014 (1)95.9613.171.35-2.173.8642.960.0301.4104.0200.0303110-1.77

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