- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.95 | 27.83 | 15.84 | 0.05 | 0.0 | -28.57 | 0.18 | 5.88 | 5.88 | 0.03 | 0.0 | 0.0 | 1.27 | -21.77 | -38.34 | 4.56 | -17.17 | -8.59 | 0.76 | -21.77 | -13.67 | 315 | -3.96 | -3.96 |
| 23Q3 (19) | 3.09 | 24.6 | 8.42 | 0.05 | 0.0 | -28.57 | 0.17 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 1.62 | -19.74 | -34.12 | 5.50 | -19.74 | -7.77 | 0.97 | -19.74 | -7.77 | 328 | 0.0 | -4.65 |
| 23Q2 (18) | 2.48 | -11.43 | -33.15 | 0.05 | -16.67 | -44.44 | 0.17 | 21.43 | 0.0 | 0.03 | 0.0 | 0.0 | 2.02 | -5.91 | -16.89 | 6.85 | 37.1 | 49.6 | 1.21 | 12.9 | 49.6 | 328 | 0.0 | -4.65 |
| 23Q1 (17) | 2.8 | -17.89 | -17.16 | 0.06 | -14.29 | -33.33 | 0.14 | -17.65 | -17.65 | 0.03 | 0.0 | -25.0 | 2.14 | 4.39 | -19.52 | 5.00 | 0.29 | -0.59 | 1.07 | 21.79 | -9.46 | 328 | 0.0 | -4.65 |
| 22Q4 (16) | 3.41 | 19.65 | 6.23 | 0.07 | 0.0 | -12.5 | 0.17 | 0.0 | 13.33 | 0.03 | 0.0 | 0.0 | 2.05 | -16.42 | -17.63 | 4.99 | -16.42 | 6.69 | 0.88 | -16.42 | -5.87 | 328 | -4.65 | -4.65 |
| 22Q3 (15) | 2.85 | -23.18 | -19.26 | 0.07 | -22.22 | -22.22 | 0.17 | 0.0 | -5.56 | 0.03 | 0.0 | 0.0 | 2.46 | 1.25 | -3.66 | 5.96 | 30.18 | 16.98 | 1.05 | 30.18 | 23.86 | 344 | 0.0 | -3.64 |
| 22Q2 (14) | 3.71 | 9.76 | 3.34 | 0.09 | 0.0 | 28.57 | 0.17 | 0.0 | 6.25 | 0.03 | -25.0 | 0.0 | 2.43 | -8.89 | 24.41 | 4.58 | -8.89 | 2.81 | 0.81 | -31.67 | -3.23 | 344 | 0.0 | -3.64 |
| 22Q1 (13) | 3.38 | 5.3 | -8.89 | 0.09 | 12.5 | -10.0 | 0.17 | 13.33 | 6.25 | 0.04 | 33.33 | 100.0 | 2.66 | 6.84 | -1.21 | 5.03 | 7.63 | 16.62 | 1.18 | 26.63 | 119.53 | 344 | 0.0 | -3.64 |
| 21Q4 (12) | 3.21 | -9.07 | -15.97 | 0.08 | -11.11 | 0.0 | 0.15 | -16.67 | 0.0 | 0.03 | 0.0 | 0.0 | 2.49 | -2.25 | 19.0 | 4.67 | -8.36 | 19.0 | 0.93 | 9.97 | 19.0 | 344 | -3.64 | -3.64 |
| 21Q3 (11) | 3.53 | -1.67 | -0.84 | 0.09 | 28.57 | 50.0 | 0.18 | 12.5 | 28.57 | 0.03 | 0.0 | 50.0 | 2.55 | 30.76 | 51.27 | 5.10 | 14.41 | 29.66 | 0.85 | 1.7 | 51.27 | 357 | 0.0 | 0 |
| 21Q2 (10) | 3.59 | -3.23 | -1.1 | 0.07 | -30.0 | 0.0 | 0.16 | 0.0 | 6.67 | 0.03 | 50.0 | 50.0 | 1.95 | -27.66 | 1.11 | 4.46 | 3.34 | 7.86 | 0.84 | 55.01 | 51.67 | 357 | 0.0 | 0 |
| 21Q1 (9) | 3.71 | -2.88 | 6.3 | 0.1 | 25.0 | 42.86 | 0.16 | 6.67 | 14.29 | 0.02 | -33.33 | -33.33 | 2.70 | 28.71 | 34.39 | 4.31 | 9.83 | 7.51 | 0.54 | -31.36 | -37.29 | 357 | 0.0 | 0 |
| 20Q4 (8) | 3.82 | 7.3 | 0.0 | 0.08 | 33.33 | 14.29 | 0.15 | 7.14 | 7.14 | 0.03 | 50.0 | -25.0 | 2.09 | 24.26 | 14.29 | 3.93 | -0.15 | 7.14 | 0.79 | 39.79 | -25.0 | 357 | 0 | 0 |
| 20Q3 (7) | 3.56 | -1.93 | -11.0 | 0.06 | -14.29 | -14.29 | 0.14 | -6.67 | 0.0 | 0.02 | 0.0 | -33.33 | 1.69 | -12.6 | -3.69 | 3.93 | -4.83 | 12.36 | 0.56 | 1.97 | -25.09 | 0 | 0 | 0 |
| 20Q2 (6) | 3.63 | 4.01 | 3.12 | 0.07 | 0.0 | 0.0 | 0.15 | 7.14 | 7.14 | 0.02 | -33.33 | 0.0 | 1.93 | -3.86 | -3.03 | 4.13 | 3.01 | 3.9 | 0.55 | -35.9 | -3.03 | 0 | 0 | 0 |
| 20Q1 (5) | 3.49 | -8.64 | 0.87 | 0.07 | 0.0 | -12.5 | 0.14 | 0.0 | 0.0 | 0.03 | -25.0 | 50.0 | 2.01 | 9.46 | -13.25 | 4.01 | 9.46 | -0.86 | 0.86 | -17.91 | 48.71 | 0 | 0 | 0 |
| 19Q4 (4) | 3.82 | -4.5 | 0.0 | 0.07 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.04 | 33.33 | 0.0 | 1.83 | 4.71 | 0.0 | 3.66 | 4.71 | 0.0 | 1.05 | 39.62 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 4.0 | 13.64 | 0.0 | 0.07 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.03 | 50.0 | 0.0 | 1.75 | -12.0 | 0.0 | 3.50 | -12.0 | 0.0 | 0.75 | 32.0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 3.52 | 1.73 | 0.0 | 0.07 | -12.5 | 0.0 | 0.14 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 1.99 | -13.99 | 0.0 | 3.98 | -1.7 | 0.0 | 0.57 | -1.7 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 3.46 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.31 | 0.0 | 0.0 | 4.05 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.32 | -7.72 | 0.21 | -32.26 | 0.65 | -4.41 | 0.12 | 0.0 | 1.70 | -26.59 | 5.28 | 3.58 | 0.97 | 8.36 | 315 | -3.96 |
| 2022 (9) | 13.35 | -4.91 | 0.31 | -8.82 | 0.68 | 4.62 | 0.12 | 9.09 | 2.32 | -4.11 | 5.09 | 10.02 | 0.90 | 14.73 | 328 | -4.65 |
| 2021 (8) | 14.04 | -3.17 | 0.34 | 25.93 | 0.65 | 12.07 | 0.11 | 10.0 | 2.42 | 30.05 | 4.63 | 15.74 | 0.78 | 13.6 | 344 | -3.64 |
| 2020 (7) | 14.5 | -2.03 | 0.27 | -6.9 | 0.58 | 1.75 | 0.1 | 0.0 | 1.86 | -4.97 | 4.00 | 3.86 | 0.69 | 2.07 | 357 | 0 |
| 2019 (6) | 14.8 | -8.98 | 0.29 | -3.33 | 0.57 | -9.52 | 0.1 | 25.0 | 1.96 | 6.2 | 3.85 | -0.6 | 0.68 | 37.33 | 0 | 0 |
| 2018 (5) | 16.26 | 4.77 | 0.3 | -3.23 | 0.63 | 21.15 | 0.08 | 33.33 | 1.85 | -7.63 | 3.87 | 15.64 | 0.49 | 27.27 | 0 | 0 |
| 2017 (4) | 15.52 | 30.86 | 0.31 | 14.81 | 0.52 | 8.33 | 0.06 | 20.0 | 2.00 | -12.26 | 3.35 | -17.21 | 0.39 | -8.3 | 0 | 0 |
| 2016 (3) | 11.86 | 25.11 | 0.27 | 50.0 | 0.48 | 9.09 | 0.05 | -16.67 | 2.28 | 19.9 | 4.05 | -12.8 | 0.42 | -33.39 | 285 | 0.0 |
| 2015 (2) | 9.48 | -7.33 | 0.18 | 0.0 | 0.44 | 0.0 | 0.06 | 0.0 | 1.90 | 7.91 | 4.64 | 7.91 | 0.63 | 7.91 | 285 | 0.0 |
| 2014 (1) | 10.23 | -12.04 | 0.18 | -21.74 | 0.44 | -8.33 | 0.06 | -64.71 | 1.76 | 0 | 4.30 | 0 | 0.59 | 0 | 285 | 0.0 |
