玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.2017.8415.29-1.44-127.53-118.85-1.67-143.04-118.62-1.77-181.57-122.18-1.39-173.16-119.25-0.02-102.41-100.960.19-20.83-20.837.35-22.06-45.47362.8032.1432.9583.33-37.5-0.7916.67150.013.6411.379.43-5.25
23Q3 (19)36.66-0.222.065.23-41.3-12.543.88-56.06-52.912.17-68.64-71.141.90-70.08-73.460.83-61.03-59.310.24-11.11-4.09.43-32.06-24.26274.5511.97-5.5133.3331.7185.03-33.33-2600.0-225.9310.39-8.78-9.65
23Q2 (18)36.743.46-1.618.9150.764.588.8322.98-11.966.9211.08-11.626.3521.65-15.672.1329.092.40.2717.398.013.8815.00.87245.210.1-12.71101.2322.3319.37-1.23-107.16-108.1311.39-10.03-8.95
23Q1 (17)35.51-5.23-3.165.91-22.64-34.987.18-19.96-32.586.23-21.93-29.455.22-27.7-36.731.65-20.67-23.610.23-4.170.012.07-10.46-17.55244.96-10.23-17.8282.76-1.48-2.1917.2417.5522.2612.665.5-6.43
22Q4 (16)37.474.321.827.6427.76-5.218.978.86-3.657.986.128.727.220.842.122.081.9616.20.24-4.09.0913.488.270.22272.89-6.07-14.3884.0016.57-2.514.67-44.595.9312.004.3513.74
22Q3 (15)35.92-3.8-0.755.98-29.81-37.588.24-17.85-23.137.52-3.96-15.227.16-4.91-22.172.04-1.92-6.850.250.08.712.45-9.52-14.55290.533.42-14.7272.06-15.04-19.3426.4774.26148.1611.50-8.07-25.08
22Q2 (14)37.341.835.758.52-6.2729.2910.03-5.8262.567.83-11.3356.917.53-8.7337.162.08-3.757.580.258.78.713.76-6.0136.64280.92-5.76-22.4384.810.23-20.7215.197.71317.7212.51-7.54-21.07
22Q1 (13)36.67-0.357.829.0912.7851.010.6514.3940.698.8320.341.738.2516.6925.762.1620.6740.260.234.554.5514.648.8521.39298.09-6.48-21.2384.62-1.796.8814.101.85-32.3113.5328.25-14.74
21Q4 (12)36.801.6934.858.06-15.87826.139.31-13.15554.157.34-17.25372.867.07-23.15381.671.79-18.26677.420.22-4.3515.7913.45-7.69335.28318.74-6.44-17.5686.15-3.5657.9513.8529.81-69.5410.55-31.27-31.98
21Q3 (11)36.192.4976.119.5845.37273.2410.7273.74160.168.8777.76152.589.2067.58162.252.1965.91166.570.230.09.5214.5744.69211.99340.69-5.92-10.2789.33-16.49191.0510.67252.89-84.6115.35-3.15-8.25
21Q2 (10)35.313.8222.186.599.4745.476.17-18.49785.564.99-19.9515.835.49-16.31753.571.32-14.291420.00.234.559.5210.07-16.5205.15362.14-4.329.5106.9835.13121.4-6.98-133.49-101.1615.85-0.130
21Q1 (9)34.0124.6213.296.02642.34351.887.57469.27480.46.23331.6340.546.56361.35629.031.54596.77670.370.2215.7929.4112.06290.29254.71378.41-2.1299.8979.1745.14-36.6720.83-54.17183.3315.872.32-27.63
20Q4 (8)27.2932.8-14.77-1.1179.93-126.3-2.0588.5-1076.19-2.6984.05-380.21-2.5183.02-532.76-0.3190.58-181.580.19-9.52-5.03.09123.75-36.29386.621.83109.8354.5577.71-97.445.45-34.42102.2715.51-7.29-5.48
20Q3 (7)20.55-28.89-27.79-5.53-222.08-164.6-17.82-1880.0-312.4-16.87-1305.83-326.75-14.78-1659.52-554.77-3.29-3190.0-353.080.210.040.0-13.01-494.24-203.75379.6835.7769.9530.69106.14-70.5369.31-88.45016.730-21.05
20Q2 (6)28.90-3.738.24.53289.54-47.14-0.9054.77-108.72-1.2053.67-112.13-0.8432.26-115.94-0.1062.96-103.970.2123.53-8.73.30-2.94-78.52279.6547.72118.87-500.00-500.0-704.17600.002500.03380.00.00-100.0-100.0
20Q1 (5)30.02-6.2536.15-2.39-156.64-143.69-1.99-1047.62-142.7-2.59-369.79-185.76-1.24-313.79-168.89-0.27-171.05-126.210.17-15.0-32.03.40-29.9-61.71189.312.7536.93125.00-94.052.94-25.0098.75-75.021.9333.647.34
19Q4 (4)32.0212.510.04.22-50.70.00.21-97.50.00.96-87.10.00.58-82.150.00.38-70.770.00.2033.330.04.85-61.320.0184.25-17.530.02100.001916.00.0-2000.0000.016.41-22.560.0
19Q3 (3)28.466.550.08.56-0.120.08.39-18.70.07.44-24.770.03.25-38.330.01.30-48.410.00.15-34.780.012.54-18.360.0223.4174.850.0104.1725.870.0-0.00-100.00.021.190.570.0
19Q2 (2)26.7121.130.08.5756.670.010.32121.460.09.89227.480.05.27192.780.02.52144.660.00.23-8.00.015.3672.970.0127.77-7.580.082.76-31.850.017.24220.690.021.073.130.0
19Q1 (1)22.050.00.05.470.00.04.660.00.03.020.00.01.800.00.01.030.00.00.250.00.08.880.00.0138.250.00.0121.430.00.0-14.290.00.020.430.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.792.555.02-35.393.9846.94.92-47.833.68-54.1113.23-55.914.21-49.220.86-9.4710.90-19.56362.8032.95101.8623.81-1.8604.30-30.0211.45-7.29
2022 (9)36.853.457.772.242.713.999.4311.338.0216.5730.016.388.2919.80.954.413.557.88272.89-14.3882.27-8.1917.7370.616.14-16.9512.35-14.06
2021 (8)35.6234.877.6002.61-11.258.4706.88028.2106.9200.9115.1912.560318.74-17.5689.61390.9110.39-87.297.40-14.5914.37-16.94
2020 (7)26.41-5.54-1.1002.942.87-6.060-6.160-17.710-4.1300.795.33-1.200386.62109.8318.25-85.5781.7508.66-35.5717.30-10.18
2019 (6)27.9652.876.304.832.86-14.774.99-36.684.61-27.749.18-42.844.24-41.190.75-29.259.59-18.17184.2539.85126.4765.86-26.47013.441.0519.26-7.36
2018 (5)18.2978.616.01270.993.35-28.397.8806.38016.0607.2101.064.9511.72270.89131.75-8.9376.25023.75-86.8113.30020.79-12.24
2017 (4)10.24-27.991.62-74.574.6811.68-1.850-8.530-20.150-8.3501.01-11.43.16-70.71144.6715.86-86.670180.0000.00023.699.02
2016 (3)14.2232.46.3796.64.1910.86.3752.034.7778.6513.1137.285.5862.681.14-4.210.7931.75124.87-22.31100.0030.560.0000.00021.734.77
2015 (2)10.7410.613.2491.723.78-1.534.19-16.72.67-29.749.55-36.673.43-29.281.19-2.468.19-10.39160.72-34.1976.60121.7223.40-64.240.00020.746.47
2014 (1)9.7101.6903.84-75.055.0303.80015.0804.8501.22177.279.14-69.85244.2120.9234.55065.45-73.880.00019.48-21.58

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