玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)34.326.92-12.18-16.1161.3-325.0-25.2423.26-323.49-23.1121.23-782.06-3.45-4.23-484.75-2.83-2.54-543.180.1233.33-33.33-21.6715.12-644.6722.9419.54-2.9266.67-47.37157.1433.33225.0-84.6251.143.157.79
23Q3 (19)32.10-2.19-2.64-41.6310.74-449.93-32.8917.77-3036.61-29.3427.57-1494.57-3.318.56-903.03-2.769.21-1214.290.0912.5-35.71-25.5319.16-616.819.193.95-35.47126.675.56121.11-26.67-33.33-103.8149.60-7.0870.62
23Q2 (18)32.820.83.27-46.649.24-1357.5-40.0025.5-1011.16-40.5126.36-1284.5-3.6214.82-656.92-3.0412.64-652.730.0833.33-46.67-31.5828.42-487.9618.46-0.43-30.65120.0020.0260.0-20.00-460.0-111.4353.385.27110.99
23Q1 (17)32.56-16.6845.03-51.39-817.746.21-53.69-800.84-20.19-55.01-1999.62-15.93-4.25-620.34-7.87-3.48-690.91-9.090.06-66.67-14.29-44.12-1416.15-28.9718.54-21.54-18.22100.00185.71-19.055.56-97.44123.6150.7156.46-3.81
22Q4 (16)39.0818.530.137.16194.58123.9-5.96-632.1480.41-2.62-42.3992.42-0.59-78.7982.75-0.44-109.5284.340.1828.57125.0-2.91-158.9186.6123.63-20.548.99-116.6780.56-216.67216.67-69.05032.4111.49-45.65
22Q3 (15)32.973.7414.28-7.57-136.5683.241.12-74.49102.49-1.84-153.895.48-0.33-150.7791.52-0.21-138.1893.420.14-6.6775.04.94-39.31113.3729.7411.7257.02-600.00-700.0-700.0700.00300.0029.0714.9-44.27
22Q2 (14)31.7841.5617.18-3.2094.1694.564.39109.83107.073.42107.21105.440.65116.5112.60.55117.24112.940.15114.29114.298.14123.79115.5426.6217.4220.67-75.00-160.71-178.0175.00843.754450.025.30-52.01-56.26
22Q1 (13)22.45-42.48-6.69-54.79-82.88-88.09-44.67-46.8-58.85-47.45-37.3-73.56-3.94-15.2-27.51-3.19-13.52-24.120.07-12.5-30.0-34.21-57.36-57.8722.674.5719.44123.5323.5316.67-23.530-300.052.72-11.5941.49
21Q4 (12)39.0335.29-22.64-29.9633.69-119.33-30.4332.24-44.08-34.5615.09-107.82-3.4212.08-104.79-2.8111.91-106.620.080.00.0-21.7441.18-70.7821.6814.4722.07100.000.071.43-0.000-100.059.6314.32547.34
21Q3 (11)28.856.3816.47-45.1823.15-17.2-44.9127.7-12.33-40.7035.24-25.73-3.8924.61-22.33-3.1924.94-20.380.0814.290.0-36.9629.44-19.5718.94-14.14-1.04100.004.04.76-0.00-100.0-100.052.16-9.8221.33
21Q2 (10)27.1212.72-18.31-58.79-101.82-70.36-62.12-120.91-273.09-62.85-129.88-388.34-5.16-66.99-312.8-4.25-65.37-320.790.07-30.0-12.5-52.38-141.72-497.2622.0616.2319.2496.15-9.19-56.733.85165.38103.4657.8455.230
21Q1 (9)24.06-52.31-21.27-29.13-113.2553.44-28.12-33.1455.74-27.34-64.446.84-3.09-85.038.58-2.57-88.9711.680.1025.066.67-21.67-70.2358.7218.986.8714.61105.8881.5110.12-5.88-117.65037.26379.520
20Q4 (8)50.45103.6734.1-13.6664.57-499.12-21.1247.17-371.43-16.6348.63-344.65-1.6747.48-178.33-1.3648.68-166.670.080.0-42.86-12.7358.82017.76-7.2116.9258.33-38.8945.8333.33633.33-16.67-13.33-131.01-154.41
20Q3 (7)24.77-25.39-35.88-38.55-11.71-45.53-39.98-140.12-61.67-32.37-151.52-64.65-3.18-154.4-43.24-2.65-162.38-40.960.080.0-20.0-30.91-252.45-61.1619.143.46-4.9295.45-57.05-9.574.55104.09181.8242.990-2.52
20Q2 (6)33.208.6428.43-34.5144.85-22.81-16.6573.827.17-12.8774.9828.18-1.2563.0246.35-1.0165.2949.50.0833.33-27.27-8.7783.349.1318.5011.7124.08222.22131.1185.19-111.110-344.440.000-100.0
20Q1 (5)30.56-18.777.04-62.57-2644.3-69.98-63.54-1318.3-97.76-51.43-1275.13-97.43-3.38-463.33-22.02-2.91-470.59-23.830.06-57.14-33.33-52.500-110.016.569.02-5.8696.15140.38-18.090.00-100.0100.00.00-100.0-100.0
19Q4 (4)37.62-2.610.0-2.2891.390.0-4.4881.880.0-3.7480.980.0-0.6072.970.0-0.5172.870.00.1440.00.0-0.00100.00.015.19-24.540.040.00-62.110.040.00820.00.024.50-44.440.0
19Q3 (3)38.6349.440.0-26.495.730.0-24.73-8.180.0-19.66-9.710.0-2.224.720.0-1.886.00.00.10-9.090.0-19.18-11.250.020.1335.010.0105.56-12.040.0-5.5677.780.044.1025.640.0
19Q2 (2)25.85-9.460.0-28.1023.660.0-22.8628.850.0-17.9231.210.0-2.3315.880.0-2.0014.890.00.1122.220.0-17.2431.040.014.91-15.240.0120.002.220.0-25.00-91.670.035.10-18.540.0
19Q1 (1)28.550.00.0-36.810.00.0-32.130.00.0-26.050.00.0-2.770.00.0-2.350.00.00.090.00.0-25.000.00.017.590.00.0117.390.00.0-13.040.00.043.090.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.08-0.93-36.0205.5942.92-35.820-34.540-14.630-11.7800.34-38.18-29.61022.94-2.92101.56-16.9-0.0000.00051.1359.58
2022 (9)33.3913.49-7.2203.91-45.56-5.960-6.230-4.190-3.2800.5571.88-1.30023.638.99122.2223.81-22.2200.18-83.3332.04-36.63
2021 (8)29.42-15.97-39.5207.18-7.12-39.970-39.860-15.470-12.8000.326.67-31.79021.6822.0798.72-7.951.2801.07-47.4250.5664.74
2020 (7)35.016.67-35.5407.7352.32-33.170-26.570-9.410-7.9600.30-31.82-24.15017.7616.92107.25-3.04-7.2502.04-18.2730.69-13.72
2019 (6)32.8215.24-21.7505.0742.45-19.660-15.730-8.000-6.8600.44-4.35-14.03015.19-11.63110.61-3.76-10.6102.49-8.5535.5717.2
2018 (5)28.48-14.55-19.6903.56-6.87-17.030-13.960-7.580-6.3800.469.52-13.23017.19-12.25114.9314.93-14.9302.73030.35-13.46
2017 (4)33.334.06-9.5803.8376.78-9.680-9.110-4.730-3.8200.42-44.74-5.74019.59-31.69100.0023.64-0.0000.00035.0771.16
2016 (3)32.037.028.4514.652.1612.5210.46-16.458.40-18.538.24-12.716.43-11.80.767.0412.67-12.6228.682.4780.8837.519.12-53.570.00020.49-7.2
2015 (2)29.93-4.627.37-48.391.92101.2812.52-23.8910.31-20.519.44-40.597.29-38.640.71-22.8314.50-17.2427.99-9.358.82-32.4641.18219.120.00022.0856.26
2014 (1)31.38014.2800.96-2.3116.45012.97015.89011.8800.92-33.8117.52-2.7230.86-16.8287.10-5.1912.9058.630.00014.1322.34

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