- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.6 | 27.66 | -41.75 | 0.15 | 15.38 | -11.76 | 0.1 | -23.08 | -9.09 | 0.05 | -37.5 | 0.0 | 25.00 | -9.62 | 51.47 | 16.67 | -39.74 | 56.06 | 8.33 | -51.04 | 71.67 | 174 | 0.0 | 0.0 |
| 23Q3 (19) | 0.47 | 23.68 | -41.98 | 0.13 | 0.0 | 8.33 | 0.13 | 18.18 | 0.0 | 0.08 | 14.29 | 0.0 | 27.66 | -19.15 | 86.7 | 27.66 | -4.45 | 72.34 | 17.02 | -7.6 | 72.34 | 174 | 0.0 | 1.16 |
| 23Q2 (18) | 0.38 | 11.76 | -55.81 | 0.13 | 8.33 | 8.33 | 0.11 | 0.0 | -8.33 | 0.07 | 16.67 | 16.67 | 34.21 | -3.07 | 145.18 | 28.95 | -10.53 | 107.46 | 18.42 | 4.39 | 164.04 | 174 | 0.0 | 1.16 |
| 23Q1 (17) | 0.34 | -66.99 | -10.53 | 0.12 | -29.41 | -14.29 | 0.11 | 0.0 | 0.0 | 0.06 | 20.0 | 50.0 | 35.29 | 113.84 | -4.2 | 32.35 | 202.94 | 11.76 | 17.65 | 263.53 | 67.65 | 174 | 0.0 | 1.16 |
| 22Q4 (16) | 1.03 | 27.16 | 123.91 | 0.17 | 41.67 | 0.0 | 0.11 | -15.38 | 0.0 | 0.05 | -37.5 | 25.0 | 16.50 | 11.41 | -55.34 | 10.68 | -33.46 | -55.34 | 4.85 | -50.85 | -44.17 | 174 | 1.16 | 1.16 |
| 22Q3 (15) | 0.81 | -5.81 | 76.09 | 0.12 | 0.0 | -25.0 | 0.13 | 8.33 | 8.33 | 0.08 | 33.33 | 33.33 | 14.81 | 6.17 | -57.41 | 16.05 | 15.02 | -38.48 | 9.88 | 41.56 | -24.28 | 172 | 0.0 | 10.26 |
| 22Q2 (14) | 0.86 | 126.32 | 104.76 | 0.12 | -14.29 | -25.0 | 0.12 | 9.09 | 0.0 | 0.06 | 50.0 | -25.0 | 13.95 | -62.13 | -63.37 | 13.95 | -51.8 | -51.16 | 6.98 | -33.72 | -63.37 | 172 | 0.0 | 10.26 |
| 22Q1 (13) | 0.38 | -17.39 | -36.67 | 0.14 | -17.65 | -6.67 | 0.11 | 0.0 | 10.0 | 0.04 | 0.0 | -42.86 | 36.84 | -0.31 | 47.37 | 28.95 | 21.05 | 73.68 | 10.53 | 21.05 | -9.77 | 172 | 0.0 | 10.26 |
| 21Q4 (12) | 0.46 | 0.0 | -16.36 | 0.17 | 6.25 | 0.0 | 0.11 | -8.33 | 10.0 | 0.04 | -33.33 | -50.0 | 36.96 | 6.25 | 19.57 | 23.91 | -8.33 | 31.52 | 8.70 | -33.33 | -40.22 | 172 | 10.26 | 10.26 |
| 21Q3 (11) | 0.46 | 9.52 | -16.36 | 0.16 | 0.0 | -11.11 | 0.12 | 0.0 | 9.09 | 0.06 | -25.0 | -33.33 | 34.78 | -8.7 | 6.28 | 26.09 | -8.7 | 30.43 | 13.04 | -31.52 | -20.29 | 156 | 0.0 | -27.44 |
| 21Q2 (10) | 0.42 | -30.0 | -26.32 | 0.16 | 6.67 | 0.0 | 0.12 | 20.0 | -7.69 | 0.08 | 14.29 | 0.0 | 38.10 | 52.38 | 35.71 | 28.57 | 71.43 | 25.27 | 19.05 | 63.27 | 35.71 | 156 | 0.0 | -27.44 |
| 21Q1 (9) | 0.6 | 9.09 | 50.0 | 0.15 | -11.76 | -6.25 | 0.1 | 0.0 | -9.09 | 0.07 | -12.5 | -22.22 | 25.00 | -19.12 | -37.5 | 16.67 | -8.33 | -39.39 | 11.67 | -19.79 | -48.15 | 156 | 0.0 | -20.41 |
| 20Q4 (8) | 0.55 | 0.0 | -46.08 | 0.17 | -5.56 | 13.33 | 0.1 | -9.09 | -28.57 | 0.08 | -11.11 | -33.33 | 30.91 | -5.56 | 110.18 | 18.18 | -9.09 | 32.47 | 14.55 | -11.11 | 23.64 | 156 | -27.44 | -20.41 |
| 20Q3 (7) | 0.55 | -3.51 | -24.66 | 0.18 | 12.5 | -10.0 | 0.11 | -15.38 | -26.67 | 0.09 | 12.5 | -30.77 | 32.73 | 16.59 | 19.45 | 20.00 | -12.31 | -2.67 | 16.36 | 16.59 | -8.11 | 215 | 0.0 | 9.69 |
| 20Q2 (6) | 0.57 | 42.5 | -34.48 | 0.16 | 0.0 | -20.0 | 0.13 | 18.18 | -23.53 | 0.08 | -11.11 | -27.27 | 28.07 | -29.82 | 22.11 | 22.81 | -17.07 | 16.72 | 14.04 | -37.62 | 11.0 | 215 | 9.69 | 9.69 |
| 20Q1 (5) | 0.4 | -60.78 | -44.44 | 0.16 | 6.67 | -20.0 | 0.11 | -21.43 | -26.67 | 0.09 | -25.0 | -18.18 | 40.00 | 172.0 | 44.0 | 27.50 | 100.36 | 32.0 | 22.50 | 91.25 | 47.27 | 196 | 0.0 | 0.0 |
| 19Q4 (4) | 1.02 | 39.73 | 0.0 | 0.15 | -25.0 | 0.0 | 0.14 | -6.67 | 0.0 | 0.12 | -7.69 | 0.0 | 14.71 | -46.32 | 0.0 | 13.73 | -33.2 | 0.0 | 11.76 | -33.94 | 0.0 | 196 | 0.0 | 0.0 |
| 19Q3 (3) | 0.73 | -16.09 | 0.0 | 0.2 | 0.0 | 0.0 | 0.15 | -11.76 | 0.0 | 0.13 | 18.18 | 0.0 | 27.40 | 19.18 | 0.0 | 20.55 | 5.16 | 0.0 | 17.81 | 40.85 | 0.0 | 196 | 0.0 | 0.0 |
| 19Q2 (2) | 0.87 | 20.83 | 0.0 | 0.2 | 0.0 | 0.0 | 0.17 | 13.33 | 0.0 | 0.11 | 0.0 | 0.0 | 22.99 | -17.24 | 0.0 | 19.54 | -6.21 | 0.0 | 12.64 | -17.24 | 0.0 | 196 | 0.0 | 0.0 |
| 19Q1 (1) | 0.72 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 27.78 | 0.0 | 0.0 | 20.83 | 0.0 | 0.0 | 15.28 | 0.0 | 0.0 | 196 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.79 | -41.69 | 0.52 | -5.45 | 0.45 | -4.26 | 0.26 | 13.04 | 29.05 | 62.15 | 25.14 | 64.21 | 14.53 | 93.88 | 174 | 0.0 |
| 2022 (9) | 3.07 | 57.44 | 0.55 | -15.38 | 0.47 | 6.82 | 0.23 | -11.54 | 17.92 | -46.25 | 15.31 | -32.15 | 7.49 | -43.81 | 174 | 1.16 |
| 2021 (8) | 1.95 | -5.8 | 0.65 | -2.99 | 0.44 | -2.22 | 0.26 | -23.53 | 33.33 | 2.99 | 22.56 | 3.79 | 13.33 | -18.82 | 172 | 10.26 |
| 2020 (7) | 2.07 | -38.21 | 0.67 | -10.67 | 0.45 | -25.0 | 0.34 | -26.09 | 32.37 | 44.57 | 21.74 | 21.38 | 16.43 | 19.62 | 156 | -27.44 |
| 2019 (6) | 3.35 | -14.76 | 0.75 | -12.79 | 0.6 | -4.76 | 0.46 | 21.05 | 22.39 | 2.31 | 17.91 | 11.73 | 13.73 | 42.01 | 215 | 9.69 |
| 2018 (5) | 3.93 | 7.38 | 0.86 | 132.43 | 0.63 | -16.0 | 0.38 | -15.56 | 21.88 | 116.46 | 16.03 | -21.77 | 9.67 | -21.36 | 196 | -15.15 |
| 2017 (4) | 3.66 | -43.43 | 0.37 | -2.63 | 0.75 | -1.32 | 0.45 | 15.38 | 10.11 | 72.12 | 20.49 | 74.45 | 12.30 | 103.97 | 231 | -13.81 |
| 2016 (3) | 6.47 | -4.29 | 0.38 | 0.0 | 0.76 | -5.0 | 0.39 | 11.43 | 5.87 | 4.48 | 11.75 | -0.74 | 6.03 | 16.42 | 268 | -0.37 |
| 2015 (2) | 6.76 | -28.24 | 0.38 | -28.3 | 0.8 | -6.98 | 0.35 | 59.09 | 5.62 | -0.09 | 11.83 | 29.63 | 5.18 | 121.69 | 269 | -12.38 |
| 2014 (1) | 9.42 | -23.23 | 0.53 | -19.7 | 0.86 | 1.18 | 0.22 | -4.35 | 5.63 | 0 | 9.13 | 0 | 2.34 | 0 | 307 | -3.46 |
