玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)-21.2161.29-230.44-97.446.64-356.39-98.5612.37-322.28-98.6412.3-322.62-14.3841.71-28.16-7.9728.39-31.740.08-27.27-69.23-84.0311.16-391.9873.81-7.86-10.0899.156.828.040.85-88.11-89.6259.8354.24147.95
23Q3 (19)-54.79-380.61-110.08-104.37-159.11-6.06-112.47-165.82-7.68-112.47-119.24-7.68-24.673.1-68.4-11.13-9.01-31.250.11-45.037.5-94.59-170.8-10.0580.11-49.76-1.2292.81-2.97-1.737.1937.7229.3438.7969.54-1.75
23Q2 (18)-11.40-170.33-343.07-40.28-62.4843.71-42.31-66.9742.4-51.30-44.7930.17-25.46-76.19-99.22-10.21-49.27-62.320.200.0122.22-34.93-110.334.08159.4520.45161.0995.65-1.49-0.895.22260.0124.3522.885.24-36.32
23Q1 (17)16.21-0.31215.87-24.79-16.1173.5-25.34-8.5773.35-35.43-51.862.74-14.45-28.7934.88-6.84-13.0622.360.20-23.08100.0-16.612.7577.22132.3861.28-23.9997.105.82-1.931.45-82.4-26.8121.74-9.9-60.26
22Q4 (16)16.26162.35225.56-21.3578.3172.52-23.3477.6571.46-23.3477.6571.46-11.2223.4144.67-6.0528.6639.860.26225.0100.0-17.0880.1374.082.081.21-31.8691.76-2.84-3.048.2448.2453.7324.13-38.88-27.6
22Q3 (15)-26.08-656.08-41.82-98.41-37.52-204.58-104.45-42.19-447.43-104.45-42.19-447.43-14.65-14.63-587.79-8.48-34.82-739.60.08-11.1133.33-85.95-62.2-749.1781.1032.82.1794.44-2.14-44.195.56138.89108.0239.489.88-11.4
22Q2 (14)4.69133.52113.65-71.5623.5140.29-73.4622.7585.29-73.4622.7585.29-12.7842.4168.72-6.2928.676.170.09-10.080.0-52.9927.3188.6161.07-64.94-20.5496.51-2.52304.062.3317.44-96.9435.93-34.33-20.91
22Q1 (13)-13.99-8.0369.39-93.55-20.4138.69-95.10-16.364.21-95.10-16.364.21-22.19-9.42-83.24-8.8112.43-1.150.10-23.08233.33-72.90-10.9866.18174.1744.6347.9799.014.6170.761.98-63.04-95.3854.7164.15-21.1
21Q4 (12)-12.9529.5874.84-77.69-140.4554.02-81.77-328.5670.45-81.77-328.5670.45-20.28-852.11-48.14-10.06-896.041.280.13116.67225.0-65.69-596.1571.7120.4551.74239.6894.64-44.0755.055.36107.74-86.2533.33-25.2-52.99
21Q3 (11)-18.3946.4670.05-32.3173.0482.93-19.0896.1896.95-19.0896.1896.95-2.1394.7991.95-1.0196.1794.880.0620.0100.013.24102.85102.3179.383.28153.37169.23608.51455.79-69.23-190.96-199.0844.56-1.92-28.76
21Q2 (10)-34.3524.8597.06-119.8421.4694.83-499.47-87.9681.49-499.47-87.9681.49-40.86-237.41-305.76-26.40-203.1-267.690.0566.670-465.08-115.7576.2776.8697.69114.9923.89-58.81-72.2876.1177.6450.7145.43-34.48-92.68
21Q1 (9)-45.7111.2159.19-152.599.740.06-265.733.983.58-265.733.983.58-12.1111.54-79.14-8.7114.52-82.220.03-25.050.0-215.567.14-11.1538.889.64-8.0657.98-5.01-37.1342.8610.0451.0269.34-2.20
20Q4 (8)-51.4816.16-73.16-168.9810.7216.82-276.7555.73-3.64-276.7555.73-3.64-13.6948.24-91.47-10.1948.38-99.80.0433.33100.0-232.1459.56-13.135.4613.18-3.5461.04100.46-20.1838.96-44.2458.9670.9013.35-35.04
20Q3 (7)-61.4094.74-979.66-189.2691.83-487.03-625.1276.83-1084.39-625.1276.83-1084.39-26.45-162.66-308.18-19.74-174.93-348.640.030-62.5-574.0070.71-1403.431.33-12.36-21.130.45-64.67-50.0269.87405.5478.7962.55-89.92178.87
20Q2 (6)-1168.32-942.96-7909.63-2316.09-809.8-5069.84-2698.29-879.06-1535.23-2698.29-879.06-1535.23-10.07-48.9627.61-7.18-50.2124.340.00-100.0-100.0-1960.00-910.62-1282.0335.75-15.46-29.4786.18-6.55218.3313.8277.7-81.05620.3602084.37
20Q1 (5)-112.02-276.79-89.86-254.57-25.31-92.83-275.60-3.21-112.23-275.60-3.21-112.23-6.765.45-0.45-4.786.27-1.060.020.0-50.0-193.945.51-102.0242.2915.043.692.2220.6-9.647.78-68.27477.220.00-100.0-100.0
19Q4 (4)-29.73-525.930.0-203.15-530.120.0-267.04-405.950.0-267.04-405.950.0-7.15-10.340.0-5.10-15.910.00.02-75.00.0-205.26-437.610.036.76-7.430.076.4725.530.024.51-37.280.0109.15386.630.0
19Q3 (3)6.98-53.340.0-32.2428.040.0-52.7868.010.0-52.7868.010.0-6.4853.410.0-4.4053.640.00.0833.330.0-38.1873.080.039.71-21.660.060.92125.030.039.08-46.410.022.43-21.020.0
19Q2 (2)14.96125.360.0-44.8066.070.0-165.01-27.070.0-165.01-27.070.0-13.91-106.690.0-9.49-100.630.00.0650.00.0-141.82-47.730.050.6924.180.027.07-73.480.072.933637.020.028.40-42.160.0
19Q1 (1)-59.000.00.0-132.020.00.0-129.860.00.0-129.860.00.0-6.730.00.0-4.730.00.00.040.00.0-96.000.00.040.820.00.0102.060.00.0-2.060.00.049.100.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)-11.520-55.1707.16-7.82-57.680-64.090-70.660-38.3900.625.08-46.91073.81-10.0895.720.254.28-5.310.23-57.630.81-7.51
2022 (9)2.570-53.6707.77-54.12-56.270-56.270-65.760-32.4800.59136.0-43.08082.08-31.8695.4896.224.52-91.160.54-81.5733.31-23.21
2021 (8)-23.140-87.06016.93-64.91-178.570-178.570-72.450-43.9000.25177.78-150.480120.45239.6848.66-12.3651.1615.032.92-28.6543.38-52.38
2020 (7)-104.540-264.38048.25179.43-475.940-475.940-56.080-40.9100.09-52.63-404.90035.46-3.5455.52-6.8644.4810.134.10-8.1891.09140.72
2019 (6)-7.140-71.95017.27-75.63-120.530-120.530-32.570-23.1700.19216.67-94.85036.76-9.8159.626.3940.38-8.144.46-13.8537.84-58.51
2018 (5)-124.930-412.90070.86338.05-736.460-734.930-48.930-40.7300.06-71.43-644.37040.76332.2456.04-37.3943.96318.75.18091.21339.78
2017 (4)18.34-56.55-23.88016.1815.87-26.680-27.830-6.560-5.7500.21-48.78-6.6809.43-39.5989.50111.9710.50-81.830.00020.7414.84
2016 (3)42.2154.28-1.45013.96-29.55-3.410-3.410-1.690-1.2700.412.513.20015.61-48.3142.22-53.157.78479.120.00018.06-39.42
2015 (2)27.36451.61-35.47019.82-2.6-39.350-39.350-23.300-15.4300.4029.03-15.43030.20-55.0390.02-12.169.9800.00029.81-20.76
2014 (1)4.960-66.77020.35-20.67-65.110-65.110-28.480-19.7700.3129.17-39.77067.15207.6102.493.25-2.4900.00037.62-20.04

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