玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)8.4-6.15-12.860.170.00.00.147.69-26.320.0350.0-40.02.026.5514.761.6714.74-15.440.3659.82-31.142230.00.0
23Q3 (19)8.95-3.560.560.176.250.00.13-7.14-18.750.02-33.33-33.331.9010.17-0.561.45-3.72-19.20.22-30.88-33.712230.00.0
23Q2 (18)9.283.8-12.70.16-5.88-5.880.14-30.0-17.650.030.00.01.72-9.337.811.51-32.56-5.670.32-3.6614.552230.00.0
23Q1 (17)8.94-7.26-20.950.170.00.00.25.265.260.03-40.00.01.907.8326.512.2413.5133.170.34-35.326.512230.00.0
22Q4 (16)9.648.31-15.290.170.013.330.1918.75-26.920.0566.6725.01.76-7.6833.791.979.63-13.730.5253.8747.562230.00.0
22Q3 (15)8.9-16.27-27.170.170.00.00.16-5.88-5.880.030.0-25.01.9119.4437.31.8012.4129.230.3419.442.982230.00.9
22Q2 (14)10.63-6.01-8.280.170.021.430.17-10.530.00.030.00.01.606.432.391.60-4.89.030.286.49.032230.00.9
22Q1 (13)11.31-0.6217.320.1713.3321.430.19-26.9235.710.03-25.00.01.5014.033.51.68-26.4715.680.27-24.54-14.772230.00.9
21Q4 (12)11.38-6.8745.520.15-11.767.140.2652.9473.330.040.00.01.32-5.25-26.372.2864.2319.110.357.38-31.282230.90.9
21Q3 (11)12.225.4483.760.1721.4354.550.170.030.770.0433.330.01.3915.17-15.91.39-5.16-28.840.3326.46-45.582210.0-0.9
21Q2 (10)11.5920.2398.120.140.040.00.1721.4341.670.030.00.01.21-16.82-29.341.471.0-28.490.26-16.82-49.532210.0-0.9
21Q1 (9)9.6423.2726.180.140.016.670.14-6.670.00.03-25.0-25.01.45-18.88-7.541.45-24.29-20.750.31-39.16-40.562210.0-0.9
20Q4 (8)7.8217.590.260.1427.27-6.670.1515.38-16.670.040.00.01.798.23-6.911.92-1.88-16.880.51-14.96-0.26221-0.9-0.9
20Q3 (7)6.6513.68-15.290.1110.0-15.380.138.338.330.0433.3333.331.65-3.23-0.121.95-4.727.880.6017.2957.392230.00.0
20Q2 (6)5.85-23.43-16.90.1-16.67-16.670.12-14.29-14.290.03-25.0-40.01.718.830.282.0511.943.150.51-2.05-27.792230.00.0
20Q1 (5)7.64-2.056.850.12-20.00.00.14-22.227.690.040.00.01.57-18.32-6.411.83-20.590.790.522.09-6.412230.00.0
19Q4 (4)7.8-0.640.00.1515.380.00.1850.00.00.0433.330.01.9216.120.02.3150.960.00.5134.190.02230.00.0
19Q3 (3)7.8511.510.00.138.330.00.12-14.290.00.03-40.00.01.66-2.850.01.53-23.130.00.38-46.190.02230.00.0
19Q2 (2)7.04-1.540.00.120.00.00.147.690.00.0525.00.01.701.560.01.999.380.00.7126.950.02230.00.0
19Q1 (1)7.150.00.00.120.00.00.130.00.00.040.00.01.680.00.01.820.00.00.560.00.02230.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)35.58-12.10.68-1.450.61-12.860.11-15.381.9112.121.71-0.860.31-3.732230.0
2022 (9)40.48-9.70.6915.00.7-5.410.13-7.141.7027.361.734.760.322.842230.0
2021 (8)44.8360.340.627.660.7439.620.14-6.671.34-20.381.65-12.920.31-41.792230.9
2020 (7)27.96-6.30.47-9.620.53-7.020.15-6.251.68-3.541.90-0.770.540.05221-0.9
2019 (6)29.84-7.010.52-17.460.57-9.520.160.01.74-11.241.91-2.70.547.542230.0
2018 (5)32.09-14.990.630.00.6331.250.166.671.9617.641.9654.40.5025.482234.21
2017 (4)37.7525.960.63-1.560.48200.00.157.141.67-21.851.27138.170.40-14.942144.9
2016 (3)29.978.470.6410.340.160.00.140.02.141.730.53-7.810.47-7.812043.03
2015 (2)27.638.570.5818.370.160.00.1416.672.109.030.58-7.890.517.461980.0
2014 (1)25.45-16.450.49-19.670.160.00.12-20.01.9300.6300.4701981.02

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