8分鐘學投資  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額較上季營收成長率(%)推銷費用較上季推銷費用成長率(%)管理費用研發費推銷費用率(%)管理費用率(%)研發費用率(%)
22Q3 (20)41.92-22.331.1610.481.096.322.772.6015.08
22Q2 (19)53.97-9.481.053.961.226.631.952.2612.28
22Q1 (18)59.62-5.371.01-21.711.015.591.691.699.38
21Q4 (17)63.0-5.891.2910.261.47.482.052.2211.87
21Q3 (16)66.9414.041.1774.631.156.181.751.729.23
21Q2 (15)58.746.600.67-9.460.714.071.141.216.93
21Q1 (14)40.0410.060.74-9.760.63.961.851.509.89
20Q4 (13)36.3823.870.8226.150.673.12.251.848.52
20Q3 (12)29.3733.020.6512.070.493.042.211.6710.35
20Q2 (11)22.085.240.583.570.392.62.631.7711.78
20Q1 (10)20.98-11.360.565.660.422.732.672.0013.01
19Q4 (9)23.670.680.53-14.520.472.552.241.9910.77
19Q3 (8)23.512.710.626.900.392.732.641.6611.61
19Q2 (7)22.896.020.5820.830.42.892.531.7512.63
19Q1 (6)21.59-6.420.48-21.310.372.572.221.7111.90
18Q4 (5)23.07-6.520.618.930.52.632.642.1711.40
18Q3 (4)24.683.700.569.800.42.632.271.6210.66
18Q2 (3)23.840.160.5121.430.372.332.141.559.79
18Q1 (2)16.98-10.680.42-26.320.342.012.472.0011.84
17Q4 (1)19.01-0.570.000.342.513.001.7913.20
成本指標-近10年
營收淨額營收成長率(%)推銷費用推銷費用成長率(%)管理費用研發費推銷費用率(%)管理費用率(%)研發費用率(%)
2021 (10)228.68110.183.8748.283.8521.691.691.689.48
2020 (9)108.818.702.6118.101.9711.462.401.8110.53
2019 (8)91.663.552.215.241.6410.732.411.7911.71
2018 (7)88.5223.462.121.391.629.62.371.8310.85
2017 (6)71.73.871.738.811.378.512.411.9111.87
2016 (5)69.0313.991.59-3.641.267.372.301.8310.68
2015 (4)60.5615.021.6538.661.156.592.721.9010.88
2014 (3)52.6539.911.1923.960.835.372.261.5810.20
2013 (2)37.6352.220.9626.320.564.422.551.4911.75
2012 (1)24.72N/A0.76N/A0.532.693.072.1410.88

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