玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.56-4.33-8.285.38-38.02-27.793.77-65.94-37.693.13-65.94-36.90.74-71.54-23.710.60-67.03-17.810.18-5.2620.08.23-47.41-29.4232.15-1.14-0.37142.1181.1118.42-42.11-295.49-80.4522.340.59-1.59
23Q3 (19)37.17-4.55-16.588.68-19.33-47.4311.07-13.52-46.09.19-13.63-45.592.60-10.65-45.831.82-12.92-41.480.190.05.5615.65-11.88-36.132.52-49.3-15.3378.46-6.31-2.9621.5432.548.4622.213.79-2.59
23Q2 (18)38.94-3.09-16.2810.76117.37-54.5412.80156.0-51.010.6452.44-50.192.91129.13-65.892.09102.91-62.480.1935.71-26.9217.7655.79-38.0364.14147.45-11.2483.75-16.25-7.5616.25072.921.40-18.9712.1
23Q1 (17)40.183.64-17.654.95-33.56-79.895.00-17.36-81.16.9840.73-69.321.2730.93-84.931.0341.1-82.60.14-6.67-46.1511.40-2.23-60.6125.92-19.68-30.21100.00-16.677.530.00100.0-100.026.4116.3431.66
22Q4 (16)38.77-12.99-19.467.45-54.88-67.26.05-70.49-73.814.96-70.63-73.160.97-79.79-85.860.73-76.53-84.530.15-16.67-40.011.66-52.39-54.8832.27-15.99-33.74120.0048.4221.76-23.33-217.5-1710.022.70-0.4410.25
22Q3 (15)44.56-4.19-8.3916.51-30.25-36.0320.50-21.52-21.9916.89-20.93-22.664.80-43.73-48.833.11-44.17-52.950.18-30.77-40.024.49-14.55-14.3438.41-46.84-9.7980.85-10.76-17.619.86111.29956.4522.8019.4316.98
22Q2 (14)46.51-4.675.5623.67-3.826.2426.12-1.2516.8221.36-6.1115.468.531.1911.365.57-5.910.540.260.0-13.3328.66-0.9716.1372.2694.5672.3890.60-2.57-8.979.4034.191892.4819.09-4.844.77
22Q1 (13)48.791.3523.7124.618.3755.5626.4514.564.3922.7523.1170.418.4322.8987.755.9225.4278.310.264.04.028.9412.049.8737.14-23.745.2493.00-5.64-5.397.00383.27309.7320.06-2.574.81
21Q4 (12)48.14-1.0340.4722.71-12.0176.5923.10-12.189.9718.48-15.3882.796.86-26.8768.974.72-28.5957.860.25-16.67-13.7925.84-9.6271.3548.7014.3734.9498.550.44-6.981.45-22.9124.420.595.6428.61
21Q3 (11)48.6410.3944.0325.8115.84101.9626.2817.53105.4721.8418.0588.69.3822.4585.746.6119.3187.780.300.00.028.5915.8483.7442.581.5712.8598.12-1.41-1.881.88298.5019.496.9719.5
21Q2 (10)44.0611.7130.222.2840.8388.9722.3638.9772.9318.5038.5872.097.6670.688.675.5466.8789.730.3020.011.1124.6827.8149.341.9218.79-17.8499.531.268.580.47-72.41-94.3418.22-4.817.87
21Q1 (9)39.4415.0912.8115.8223.02277.5716.0932.32227.0313.3532.05227.214.4910.59372.633.3211.04342.670.25-13.7938.8919.3128.0593.8835.29-2.2216.5598.29-7.2213.031.71128.77-86.8919.1419.55-15.35
20Q4 (8)34.271.4812.7312.860.63159.812.16-4.93121.4910.11-12.69122.24.06-19.6205.262.99-15.06190.290.29-3.3331.8215.08-3.0854.9836.09-4.354.64105.945.9416.9-5.940-163.3716.01-1.84-13.79
20Q3 (7)33.77-0.211.3212.788.435.5212.79-1.0814.0911.587.7224.125.0524.3849.853.5220.5548.520.3011.1120.015.56-5.874.6437.73-26.055.33100.009.0919.40.00-100.0-100.016.31-3.43-10.04
20Q2 (6)33.84-3.2-3.6411.79181.38-5.012.93162.80.7810.75163.48-11.64.06327.37-15.592.92289.33-14.870.2750.0-3.5716.5365.962.4851.0268.49-9.7391.675.42-5.588.33-36.11186.1116.89-25.3-4.03
20Q1 (5)34.9615.00.174.19-15.35-16.874.92-10.38-14.884.08-10.33-33.220.95-28.57-37.910.75-27.18-38.020.18-18.18-5.269.962.36-4.2330.28-12.213.6686.96-4.05-0.1613.0439.131.0922.6121.762.87
19Q4 (4)30.40-8.790.04.95-47.510.05.49-51.030.04.55-51.230.01.33-60.530.01.03-56.540.00.22-12.00.09.73-34.570.034.49-3.710.090.628.210.09.38-42.310.018.572.430.0
19Q3 (3)33.33-5.10.09.43-24.010.011.21-12.630.09.33-23.270.03.37-29.940.02.37-30.90.00.25-10.710.014.87-7.810.035.82-36.620.083.75-13.740.016.25457.920.018.133.010.0
19Q2 (2)35.120.630.012.41146.230.012.83121.970.012.1699.020.04.81214.380.03.43183.470.00.2847.370.016.1355.10.056.5293.50.097.0911.470.02.91-77.430.017.60-19.930.0
19Q1 (1)34.900.00.05.040.00.05.780.00.06.110.00.01.530.00.01.210.00.00.190.00.010.400.00.029.210.00.087.100.00.012.900.00.021.980.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.94-16.787.74-61.113.3756.998.61-60.687.75-57.67.28-68.585.72-65.40.71-21.1113.66-45.8232.15-0.3789.84-1.1910.1611.930.39-23.4122.8910.31
2022 (9)45.590.3319.90-9.872.1525.9721.90-2.1418.28-0.6523.17-18.916.53-17.510.90-17.4325.210.9632.27-33.7490.92-7.819.08561.030.51-36.2720.757.18
2021 (8)45.4433.1822.0898.031.70-28.4122.3897.0118.4089.1128.57109.020.0496.281.094.8124.9768.8348.7034.9498.630.761.37-24.470.81-3.519.3611.26
2020 (7)34.121.7311.1531.82.38-10.4711.3621.639.7314.6113.6725.4110.2123.011.049.4714.7911.9636.094.6497.887.971.82-80.550.84-19.017.40-7.64
2019 (6)33.54-2.988.46-19.892.666.499.34-17.938.49-15.110.90-19.088.30-17.330.95-4.0413.21-10.9234.49-1.3790.65-2.429.3531.711.037.5318.844.15
2018 (5)34.57-2.2110.56-20.722.5033.3211.38-14.6310.00-12.2813.47-19.3410.04-18.840.99-8.3314.83-8.034.97-4.7192.90-7.17.102881.480.96018.097.49
2017 (4)35.35-5.4613.32-6.21.87-5.8613.33-9.8711.40-9.8816.70-13.1112.37-13.131.08-3.5716.12-9.1336.703.94100.004.310.24-93.930.00016.83-1.35
2016 (3)37.39-0.5114.202.531.99-12.4814.790.6112.650.419.224.014.240.561.120.017.74-1.8835.31-0.6895.871.713.93-31.60.00017.06-2.74
2015 (2)37.581.113.8520.542.27-20.1414.7015.7512.6015.1718.4820.7114.1616.541.120.918.086.5435.5536.3194.264.355.74-40.640.00017.540.34
2014 (1)37.17011.4902.8520.4412.70010.94015.31012.1501.11-14.6216.973.0426.08-2.590.33-5.969.67145.170.00017.487.83

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