玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)7.61-83.97-82.29-69.42-171.3847.83-126.32-61.4124.73-126.80-55.3224.57-42.63-32.85-13.17-8.67-16.2220.750.08-20.014.29-36.59-24.4166.46327.16-4.6614.4755.7777.15-29.4746.15-30.77120.5112.2381.72115.7
23Q3 (19)47.47-6.3762.46-25.58-2086.3238.73-78.260-37.35-81.64-5379.19-40.73-32.09-6071.15-290.39-7.46-2294.12-220.170.1011.11100.0-29.41-161.41-217.64343.1623.6673.6231.480-57.1966.670151.856.7311.98-24.72
23Q2 (18)50.7039.5511.7-1.1797.0396.860.00100.0100.0-1.4998.0996.74-0.5297.2292.710.34107.52115.530.0950.050.047.89447.28187.28277.501.8647.050.00-100.0-100.00.00-100.0-100.06.01-25.53-21.34
23Q1 (17)36.33-15.4520.1-39.3470.4330.95-78.1753.42-0.75-78.1753.5-0.75-18.7050.36-87.94-4.5258.68-31.780.06-14.2920.0-13.7987.36-194.03272.42-4.6867.9351.11-35.36-29.0151.11144.296.588.0742.33-23.29
22Q4 (16)42.9747.06-13.45-133.06-218.71-1715.28-167.82-194.52-890.09-168.11-189.79-845.5-37.67-358.27-1103.51-10.94-369.53-1250.620.0740.00.0-109.09-536.36-416.75285.8144.686.1879.077.5369.4420.93-20.93-65.125.67-36.58-23.38
22Q3 (15)29.22-35.62-25.04-41.75-12.05-786.41-56.98-25.23-376.82-58.01-27.1-369.72-8.22-15.29-359.22-2.33-6.39-796.150.05-16.67-16.6725.0049.97-50.0197.654.7428.3373.53-10.1365.4426.4745.59-52.358.9417.0248.75
22Q2 (14)45.3950.05-8.41-37.2634.6-252.7-45.5041.36-324.36-45.6441.18-330.04-7.1328.34-285.19-2.1936.15-213.470.0620.0-14.2916.67455.44-75.24188.7116.3317.3881.8213.64-31.2718.18-30.07195.457.64-27.388.99
22Q1 (13)30.25-39.0717.8-56.97-677.22-353.94-77.59-357.76-266.34-77.59-336.39-266.34-9.95-217.89-229.47-3.43-323.46-444.440.05-28.570.0-4.69-113.62-110.37162.225.67-7.9372.0054.2920.026.00-56.67-35.010.5242.1620.92
21Q4 (12)49.6527.3762.41-7.33-55.63-218.04-16.95-41.84-208.18-17.78-43.97-223.27-3.13-74.86-115.86-0.81-211.54-2600.00.0716.67-22.2234.44-31.129.06153.51-0.33-17.8346.675.0140.8360.008.0-73.757.4023.1346.25
21Q3 (11)38.98-21.356.36-4.71-119.3-146.68-11.95-158.93-436.62-12.35-162.25-447.89-1.79-146.49-288.42-0.26-113.47-132.50.06-14.29-33.3350.00-25.7420.37154.02-4.2-14.6744.44-62.67-82.9155.56391.67130.866.01-14.270
21Q2 (10)49.5692.99550.3924.40294.42463.120.28195.75325.1619.84193.67315.933.85227.48862.51.93406.35196.920.0740.0133.3367.3348.93-38.66160.77-8.75-15.7119.0598.41179.37-19.05-147.62-107.627.01-19.430
21Q1 (9)25.68-16.0175.07-12.55-302.0989.14-21.18-285.0981.91-21.18-285.0981.91-3.02-108.2850.0-0.63-2000.064.20.05-44.44150.045.2143.1630.59176.19-5.680.2360.00152.5-38.040.00-82.508.7071.940
20Q4 (8)30.57-16.5916.376.21-38.45147.22-5.50-254.9374.21-5.50-254.9372.08-1.45-252.6370.23-0.03-103.7597.560.090.00.031.58-23.9874.38186.813.57.23-114.29-143.96-281.51228.57226.98517.145.060-63.65
20Q3 (7)36.65380.97202.8910.09250.15193.173.55-25.58116.293.55-25.58116.290.95137.5125.750.8023.08260.00.09200.080.041.54-62.156.29180.50-5.35-5.19260.00273.33448.89-180.00-172.0-442.00.000-100.0
20Q2 (6)7.62122.27-80.34-6.7294.18-231.514.77104.08-49.524.77104.08-44.660.40106.62-74.520.65136.931.560.0350.0-50.0109.76217.04448.8190.718.49-26.66-150.00-255.0-370.0250.000462.50.000-100.0
20Q1 (5)-34.21-230.22-228.9-115.54-778.63-1562.53-117.05-448.76-2073.86-117.05-494.16-3063.29-6.04-24.02-819.05-1.76-43.09-325.640.02-77.78-75.034.6291.17-32.76175.790.91.796.7753.7-27.420.00-100.0100.00.00-100.0-100.0
19Q4 (4)26.27117.110.0-13.15-21.420.0-21.332.110.0-19.709.590.0-4.87-31.980.0-1.23-146.00.00.0980.00.018.11-53.660.0174.22-8.490.062.9632.920.037.04-29.630.013.92-1.90.0
19Q3 (3)12.10-68.780.0-10.83-311.940.0-21.79-330.580.0-21.79-352.780.0-3.69-335.030.0-0.50-178.130.00.05-16.670.039.0895.40.0190.38-26.790.047.37-14.740.052.6318.420.014.1923.280.0
19Q2 (2)38.7646.040.05.11-35.320.09.4559.360.08.62118.230.01.5786.90.00.64-17.950.00.06-25.00.020.00-61.160.0260.0350.430.055.56-58.330.044.44233.330.011.51-8.210.0
19Q1 (1)26.540.00.07.900.00.05.930.00.03.950.00.00.840.00.00.780.00.00.080.00.051.490.00.0172.860.00.0133.330.00.0-33.330.00.012.540.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)38.813.22-29.29050.84-12.71-63.370-64.860-84.430-19.0500.3343.48-3.780327.1614.4746.36-40.2953.64139.930.50165.087.80-3.11
2022 (9)37.60-10.71-69.74058.2424.54-89.860-90.210-62.950-19.2400.23-8.0-21.980285.8186.1877.64022.36-83.010.19-18.298.0510.88
2021 (8)42.1168.311.58046.766.43-5.670-6.110-4.0800.2800.258.750.2910.65153.51-17.83-26.320131.58103.950.2312.997.26-1.09
2020 (7)25.02-4.54-3.47043.9441.85-9.470-9.470-6.040-0.3400.23-30.345.4544.47186.817.2335.48-15.3864.5211.110.21-50.797.34-43.88
2019 (6)26.2142.83-3.25030.98328.07-7.600-7.780-6.680-0.5000.33-52.1731.460174.2221.0941.94100.7558.06-27.010.42-12.4613.0821.9
2018 (5)18.35-47.87-5.5307.2426.35-26.710-26.740-42.230-17.4000.69-33.65-17.560143.8820.220.89-80.2579.5600.4811.310.73-6.21
2017 (4)35.20-27.539.62-39.615.73-6.339.11-52.45.43-58.0710.25-53.796.32-57.31.04-7.1415.67-39.12119.70142.85105.7927.16-5.7900.43011.44-23.01
2016 (3)48.57-13.2415.93-5.126.1132.4819.144.6512.955.0322.18-8.0814.80-3.521.12-8.9425.7411.0949.29-15.2783.19-9.6816.8199.580.00014.86-22.89
2015 (2)55.98-11.3316.7930.974.6220.6618.2932.5412.3320.0624.1326.0115.3429.021.23-0.8123.1731.1358.17-5.2592.110.08.4228.00.00019.27-3.79
2014 (1)63.13012.8203.83-17.3813.80010.27019.15011.8901.2414.8117.6715.6461.391.5792.11-11.736.5800.00020.03-4.66

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