- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.05 | -14.56 | 3.85 | 0.91 | 8.33 | -4.21 | 0.45 | 12.5 | -19.64 | 0.08 | -11.11 | 0.0 | 22.47 | 26.79 | -7.76 | 11.11 | 31.67 | -22.62 | 1.98 | 4.03 | -3.7 | 154 | 0.0 | 0.0 |
| 23Q3 (19) | 4.74 | 13.67 | 30.22 | 0.84 | 6.33 | 40.0 | 0.4 | 5.26 | -6.98 | 0.09 | 50.0 | 125.0 | 17.72 | -6.46 | 7.51 | 8.44 | -7.4 | -28.56 | 1.90 | 31.96 | 72.78 | 154 | 0.0 | 12.41 |
| 23Q2 (18) | 4.17 | 6.11 | 29.5 | 0.79 | 33.9 | 92.68 | 0.38 | -13.64 | 0.0 | 0.06 | 0.0 | 100.0 | 18.94 | 26.19 | 48.79 | 9.11 | -18.61 | -22.78 | 1.44 | -5.76 | 54.44 | 154 | 0.0 | 12.41 |
| 23Q1 (17) | 3.93 | 0.77 | 20.92 | 0.59 | -37.89 | 103.45 | 0.44 | -21.43 | -2.22 | 0.06 | -25.0 | 100.0 | 15.01 | -38.37 | 68.25 | 11.20 | -22.03 | -19.14 | 1.53 | -25.57 | 65.39 | 154 | 0.0 | 12.41 |
| 22Q4 (16) | 3.9 | 7.14 | 38.79 | 0.95 | 58.33 | 48.44 | 0.56 | 30.23 | 33.33 | 0.08 | 100.0 | 0.0 | 24.36 | 47.78 | 6.95 | 14.36 | 21.55 | -3.93 | 2.05 | 86.67 | -27.95 | 154 | 12.41 | 12.41 |
| 22Q3 (15) | 3.64 | 13.04 | 44.44 | 0.6 | 46.34 | -35.48 | 0.43 | 13.16 | 13.16 | 0.04 | 33.33 | -33.33 | 16.48 | 29.46 | -55.33 | 11.81 | 0.1 | -21.66 | 1.10 | 17.95 | -53.85 | 137 | 0.0 | 22.32 |
| 22Q2 (14) | 3.22 | -0.92 | 37.02 | 0.41 | 41.38 | -48.1 | 0.38 | -15.56 | -5.0 | 0.03 | 0.0 | -50.0 | 12.73 | 42.7 | -62.12 | 11.80 | -14.77 | -30.67 | 0.93 | 0.93 | -63.51 | 137 | 0.0 | 22.32 |
| 22Q1 (13) | 3.25 | 15.66 | 21.72 | 0.29 | -54.69 | -73.87 | 0.45 | 7.14 | 21.62 | 0.03 | -62.5 | -25.0 | 8.92 | -60.82 | -78.54 | 13.85 | -7.36 | -0.08 | 0.92 | -67.58 | -38.38 | 137 | 0.0 | 22.32 |
| 21Q4 (12) | 2.81 | 11.51 | 9.34 | 0.64 | -31.18 | -18.99 | 0.42 | 10.53 | -2.33 | 0.08 | 33.33 | 100.0 | 22.78 | -38.28 | -25.91 | 14.95 | -0.88 | -10.67 | 2.85 | 19.57 | 82.92 | 137 | 22.32 | 22.32 |
| 21Q3 (11) | 2.52 | 7.23 | -4.55 | 0.93 | 17.72 | 50.0 | 0.38 | -5.0 | -5.0 | 0.06 | 0.0 | 200.0 | 36.90 | 9.78 | 57.14 | 15.08 | -11.41 | -0.48 | 2.38 | -6.75 | 214.29 | 112 | 0.0 | 16.67 |
| 21Q2 (10) | 2.35 | -11.99 | 19.9 | 0.79 | -28.83 | 61.22 | 0.4 | 8.11 | 48.15 | 0.06 | 50.0 | 0.0 | 33.62 | -19.14 | 34.47 | 17.02 | 22.83 | 23.56 | 2.55 | 70.43 | -16.6 | 112 | 0.0 | 16.67 |
| 21Q1 (9) | 2.67 | 3.89 | 56.14 | 1.11 | 40.51 | 282.76 | 0.37 | -13.95 | 60.87 | 0.04 | 0.0 | -20.0 | 41.57 | 35.24 | 145.14 | 13.86 | -17.18 | 3.03 | 1.50 | -3.75 | -48.76 | 112 | 0.0 | 36.59 |
| 20Q4 (8) | 2.57 | -2.65 | 66.88 | 0.79 | 27.42 | 1.28 | 0.43 | 7.5 | 79.17 | 0.04 | 100.0 | 0.0 | 30.74 | 30.89 | -39.31 | 16.73 | 10.43 | 7.36 | 1.56 | 105.45 | -40.08 | 112 | 16.67 | 36.59 |
| 20Q3 (7) | 2.64 | 34.69 | 38.95 | 0.62 | 26.53 | 8.77 | 0.4 | 48.15 | 122.22 | 0.02 | -66.67 | -66.67 | 23.48 | -6.06 | -21.72 | 15.15 | 9.99 | 59.93 | 0.76 | -75.25 | -76.01 | 96 | 0.0 | 17.07 |
| 20Q2 (6) | 1.96 | 14.62 | 26.45 | 0.49 | 68.97 | -5.77 | 0.27 | 17.39 | -3.57 | 0.06 | 20.0 | 0.0 | 25.00 | 47.41 | -25.48 | 13.78 | 2.42 | -23.74 | 3.06 | 4.69 | -20.92 | 96 | 17.07 | 17.07 |
| 20Q1 (5) | 1.71 | 11.04 | 80.0 | 0.29 | -62.82 | 20.83 | 0.23 | -4.17 | -28.12 | 0.05 | 25.0 | -28.57 | 16.96 | -66.52 | -32.87 | 13.45 | -13.69 | -60.07 | 2.92 | 12.57 | -60.32 | 82 | 0.0 | 0.0 |
| 19Q4 (4) | 1.54 | -18.95 | 0.0 | 0.78 | 36.84 | 0.0 | 0.24 | 33.33 | 0.0 | 0.04 | -33.33 | 0.0 | 50.65 | 68.83 | 0.0 | 15.58 | 64.5 | 0.0 | 2.60 | -17.75 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q3 (3) | 1.9 | 22.58 | 0.0 | 0.57 | 9.62 | 0.0 | 0.18 | -35.71 | 0.0 | 0.06 | 0.0 | 0.0 | 30.00 | -10.58 | 0.0 | 9.47 | -47.56 | 0.0 | 3.16 | -18.42 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q2 (2) | 1.55 | 63.16 | 0.0 | 0.52 | 116.67 | 0.0 | 0.28 | -12.5 | 0.0 | 0.06 | -14.29 | 0.0 | 33.55 | 32.8 | 0.0 | 18.06 | -46.37 | 0.0 | 3.87 | -47.47 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q1 (1) | 0.95 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 25.26 | 0.0 | 0.0 | 33.68 | 0.0 | 0.0 | 7.37 | 0.0 | 0.0 | 82 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.89 | 20.64 | 3.13 | 38.5 | 1.68 | -7.18 | 0.29 | 61.11 | 18.53 | 14.8 | 9.95 | -23.06 | 1.72 | 33.54 | 154 | 0.0 |
| 2022 (9) | 14.0 | 35.14 | 2.26 | -34.68 | 1.81 | 16.03 | 0.18 | -28.0 | 16.14 | -51.66 | 12.93 | -14.14 | 1.29 | -46.72 | 154 | 12.41 |
| 2021 (8) | 10.36 | 21.03 | 3.46 | 57.27 | 1.56 | 16.42 | 0.25 | 38.89 | 33.40 | 29.95 | 15.06 | -3.81 | 2.41 | 14.76 | 137 | 22.32 |
| 2020 (7) | 8.56 | 26.25 | 2.2 | 4.27 | 1.34 | 31.37 | 0.18 | -21.74 | 25.70 | -17.42 | 15.65 | 4.05 | 2.10 | -38.01 | 112 | 16.67 |
| 2019 (6) | 6.78 | 123.03 | 2.11 | 163.75 | 1.02 | 32.47 | 0.23 | 15.0 | 31.12 | 18.26 | 15.04 | -40.6 | 3.39 | -48.44 | 96 | 17.07 |
| 2018 (5) | 3.04 | 60.0 | 0.8 | 48.15 | 0.77 | 30.51 | 0.2 | 66.67 | 26.32 | -7.41 | 25.33 | -18.43 | 6.58 | 4.17 | 82 | 18.84 |
| 2017 (4) | 1.9 | 21.79 | 0.54 | 92.86 | 0.59 | 22.92 | 0.12 | -40.0 | 28.42 | 58.35 | 31.05 | 0.92 | 6.32 | -50.74 | 69 | 16.95 |
| 2016 (3) | 1.56 | 39.29 | 0.28 | -39.13 | 0.48 | -2.04 | 0.2 | -4.76 | 17.95 | -56.3 | 30.77 | -29.67 | 12.82 | -31.62 | 59 | -7.81 |
| 2015 (2) | 1.12 | -39.13 | 0.46 | 64.29 | 0.49 | -2.0 | 0.21 | -4.55 | 41.07 | 169.9 | 43.75 | 61.0 | 18.75 | 56.82 | 64 | -4.48 |
| 2014 (1) | 1.84 | -13.62 | 0.28 | 0.0 | 0.5 | -7.41 | 0.22 | 100.0 | 15.22 | 0 | 27.17 | 0 | 11.96 | 0 | 67 | -5.63 |
