- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.26 | 5.88 | -30.77 | 0.05 | 0.0 | -50.0 | 0.5 | 47.06 | 19.05 | 0.03 | -70.0 | -25.0 | 3.97 | -5.56 | -27.78 | 39.68 | 38.89 | 71.96 | 2.38 | -71.67 | 8.33 | 123 | 0.0 | 0.0 |
| 23Q3 (19) | 1.19 | 14.42 | -42.79 | 0.05 | -28.57 | 0.0 | 0.34 | 9.68 | 25.93 | 0.1 | 233.33 | 233.33 | 4.20 | -37.58 | 74.79 | 28.57 | -4.15 | 120.11 | 8.40 | 191.32 | 482.63 | 123 | 0.0 | -10.22 |
| 23Q2 (18) | 1.04 | -38.1 | -56.85 | 0.07 | 75.0 | 0.0 | 0.31 | -6.06 | 24.0 | 0.03 | 0.0 | -25.0 | 6.73 | 182.69 | 131.73 | 29.81 | 51.75 | 187.35 | 2.88 | 61.54 | 73.8 | 123 | 0.0 | -10.22 |
| 23Q1 (17) | 1.68 | -7.69 | -34.88 | 0.04 | -60.0 | -50.0 | 0.33 | -21.43 | 3.12 | 0.03 | -25.0 | -25.0 | 2.38 | -56.67 | -23.21 | 19.64 | -14.88 | 58.37 | 1.79 | -18.75 | 15.18 | 123 | 0.0 | -10.22 |
| 22Q4 (16) | 1.82 | -12.5 | -5.21 | 0.1 | 100.0 | 100.0 | 0.42 | 55.56 | 13.51 | 0.04 | 33.33 | -20.0 | 5.49 | 128.57 | 110.99 | 23.08 | 77.78 | 19.75 | 2.20 | 52.38 | -15.6 | 123 | -10.22 | -10.22 |
| 22Q3 (15) | 2.08 | -13.69 | -17.13 | 0.05 | -28.57 | 0.0 | 0.27 | 8.0 | -3.57 | 0.03 | -25.0 | -50.0 | 2.40 | -17.24 | 20.67 | 12.98 | 25.13 | 16.36 | 1.44 | -13.1 | -39.66 | 137 | 0.0 | 0 |
| 22Q2 (14) | 2.41 | -6.59 | 63.95 | 0.07 | -12.5 | 133.33 | 0.25 | -21.88 | 108.33 | 0.04 | 0.0 | 33.33 | 2.90 | -6.33 | 42.32 | 10.37 | -16.36 | 27.07 | 1.66 | 7.05 | -18.67 | 137 | 0.0 | 0 |
| 22Q1 (13) | 2.58 | 34.38 | 122.41 | 0.08 | 60.0 | 166.67 | 0.32 | -13.51 | 146.15 | 0.04 | -20.0 | 33.33 | 3.10 | 19.07 | 19.9 | 12.40 | -35.64 | 10.67 | 1.55 | -40.47 | -40.05 | 137 | 0.0 | 0 |
| 21Q4 (12) | 1.92 | -23.51 | 152.63 | 0.05 | 0.0 | -16.67 | 0.37 | 32.14 | 164.29 | 0.05 | -16.67 | 25.0 | 2.60 | 30.73 | -67.01 | 19.27 | 72.75 | 4.61 | 2.60 | 8.94 | -50.52 | 137 | 0 | 0 |
| 21Q3 (11) | 2.51 | 70.75 | 217.72 | 0.05 | 66.67 | 25.0 | 0.28 | 133.33 | 133.33 | 0.06 | 100.0 | 50.0 | 1.99 | -2.39 | -60.66 | 11.16 | 36.65 | -26.56 | 2.39 | 17.13 | -52.79 | 0 | 0 | 0 |
| 21Q2 (10) | 1.47 | 26.72 | 425.0 | 0.03 | 0.0 | 0.0 | 0.12 | -7.69 | -40.0 | 0.03 | 0.0 | -25.0 | 2.04 | -21.09 | -80.95 | 8.16 | -27.16 | -88.57 | 2.04 | -21.09 | -85.71 | 0 | 0 | 0 |
| 21Q1 (9) | 1.16 | 52.63 | -25.64 | 0.03 | -50.0 | -50.0 | 0.13 | -7.14 | -31.58 | 0.03 | -25.0 | -40.0 | 2.59 | -67.24 | -32.76 | 11.21 | -39.16 | -7.99 | 2.59 | -50.86 | -19.31 | 0 | 0 | 0 |
| 20Q4 (8) | 0.76 | -3.8 | -80.1 | 0.06 | 50.0 | -33.33 | 0.14 | 16.67 | -51.72 | 0.04 | 0.0 | 500.0 | 7.89 | 55.92 | 235.09 | 18.42 | 21.27 | 142.65 | 5.26 | 3.95 | 2110.53 | 0 | 0 | -100.0 |
| 20Q3 (7) | 0.79 | 182.14 | -14.13 | 0.04 | 33.33 | 33.33 | 0.12 | -40.0 | 50.0 | 0.04 | 0.0 | -33.33 | 5.06 | -52.74 | 55.27 | 15.19 | -78.73 | 74.68 | 5.06 | -64.56 | -22.36 | 0 | 0 | -100.0 |
| 20Q2 (6) | 0.28 | -82.05 | -77.42 | 0.03 | -50.0 | 0.0 | 0.2 | 5.26 | 42.86 | 0.04 | -20.0 | -60.0 | 10.71 | 178.57 | 342.86 | 71.43 | 486.47 | 532.65 | 14.29 | 345.71 | 77.14 | 0 | 0 | -100.0 |
| 20Q1 (5) | 1.56 | -59.16 | 24.8 | 0.06 | -33.33 | 50.0 | 0.19 | -34.48 | 35.71 | 0.05 | 600.0 | 0.0 | 3.85 | 63.25 | 20.19 | 12.18 | 60.43 | 8.75 | 3.21 | 1324.36 | -19.87 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 3.82 | 315.22 | 0.0 | 0.09 | 200.0 | 0.0 | 0.29 | 262.5 | 0.0 | -0.01 | -116.67 | 0.0 | 2.36 | -27.75 | 0.0 | 7.59 | -12.7 | 0.0 | -0.26 | -104.01 | 0.0 | 96 | 0.0 | 0.0 |
| 19Q3 (3) | 0.92 | -25.81 | 0.0 | 0.03 | 0.0 | 0.0 | 0.08 | -42.86 | 0.0 | 0.06 | -40.0 | 0.0 | 3.26 | 34.78 | 0.0 | 8.70 | -22.98 | 0.0 | 6.52 | -19.13 | 0.0 | 96 | 0.0 | 0.0 |
| 19Q2 (2) | 1.24 | -0.8 | 0.0 | 0.03 | -25.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.1 | 100.0 | 0.0 | 2.42 | -24.4 | 0.0 | 11.29 | 0.81 | 0.0 | 8.06 | 101.61 | 0.0 | 96 | 0.0 | 0.0 |
| 19Q1 (1) | 1.25 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 3.20 | 0.0 | 0.0 | 11.20 | 0.0 | 0.0 | 4.00 | 0.0 | 0.0 | 96 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.17 | -41.84 | 0.2 | -35.48 | 1.47 | 16.67 | 0.19 | 26.67 | 3.87 | 10.94 | 28.43 | 100.61 | 3.68 | 117.81 | 123 | 0.0 |
| 2022 (9) | 8.89 | 25.92 | 0.31 | 82.35 | 1.26 | 40.0 | 0.15 | -16.67 | 3.49 | 44.82 | 14.17 | 11.18 | 1.69 | -33.82 | 123 | -10.22 |
| 2021 (8) | 7.06 | 108.26 | 0.17 | -10.53 | 0.9 | 36.36 | 0.18 | 0.0 | 2.41 | -57.04 | 12.75 | -34.52 | 2.55 | -51.98 | 137 | 0 |
| 2020 (7) | 3.39 | -53.11 | 0.19 | 0.0 | 0.66 | 1.54 | 0.18 | -10.0 | 5.60 | 113.27 | 19.47 | 116.56 | 5.31 | 91.95 | 0 | 0 |
| 2019 (6) | 7.23 | 31.22 | 0.19 | 26.67 | 0.65 | 1.56 | 0.2 | 33.33 | 2.63 | -3.47 | 8.99 | -22.6 | 2.77 | 1.61 | 96 | 0.0 |
| 2018 (5) | 5.51 | 1.85 | 0.15 | -6.25 | 0.64 | 36.17 | 0.15 | -6.25 | 2.72 | -7.95 | 11.62 | 33.7 | 2.72 | -7.95 | 96 | 0.0 |
| 2017 (4) | 5.41 | 14.14 | 0.16 | 14.29 | 0.47 | -21.67 | 0.16 | 33.33 | 2.96 | 0.13 | 8.69 | -31.37 | 2.96 | 16.82 | 96 | 0.0 |
| 2016 (3) | 4.74 | -33.15 | 0.14 | -22.22 | 0.6 | 3.45 | 0.12 | 0.0 | 2.95 | 16.34 | 12.66 | 54.74 | 2.53 | 49.58 | 96 | 0.0 |
| 2015 (2) | 7.09 | 4.26 | 0.18 | 12.5 | 0.58 | -3.33 | 0.12 | -7.69 | 2.54 | 7.9 | 8.18 | -7.29 | 1.69 | -11.47 | 96 | 0.0 |
| 2014 (1) | 6.8 | -17.68 | 0.16 | -5.88 | 0.6 | 0.0 | 0.13 | -18.75 | 2.35 | 0 | 8.82 | 0 | 1.91 | 0 | 96 | -5.88 |
