- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.38 | 12.2 | -53.38 | 0.17 | 6.25 | -15.0 | 0.2 | 42.86 | -4.76 | 0.26 | 44.44 | 23.81 | 12.32 | -5.3 | 82.32 | 14.49 | 27.33 | 104.28 | 18.84 | 28.74 | 165.56 | 248 | 0.0 | 0.0 |
| 23Q3 (19) | 1.23 | -48.1 | -69.33 | 0.16 | 0.0 | -23.81 | 0.14 | 7.69 | -41.67 | 0.18 | -10.0 | -10.0 | 13.01 | 92.68 | 148.39 | 11.38 | 107.5 | 90.18 | 14.63 | 73.41 | 193.41 | 248 | 0.0 | -4.62 |
| 23Q2 (18) | 2.37 | -7.78 | -47.91 | 0.16 | 6.67 | -33.33 | 0.13 | -31.58 | -61.76 | 0.2 | 11.11 | -13.04 | 6.75 | 15.67 | 27.99 | 5.49 | -25.81 | -26.59 | 8.44 | 20.49 | 66.94 | 248 | 0.0 | -4.62 |
| 23Q1 (17) | 2.57 | -13.18 | -37.47 | 0.15 | -25.0 | -28.57 | 0.19 | -9.52 | -36.67 | 0.18 | -14.29 | -10.0 | 5.84 | -13.62 | 14.23 | 7.39 | 4.21 | 1.28 | 7.00 | -1.28 | 43.93 | 248 | 0.0 | -4.62 |
| 22Q4 (16) | 2.96 | -26.18 | -21.28 | 0.2 | -4.76 | -4.76 | 0.21 | -12.5 | -27.59 | 0.21 | 5.0 | -27.59 | 6.76 | 29.02 | 20.98 | 7.09 | 18.54 | -8.01 | 7.09 | 42.25 | -8.01 | 248 | -4.62 | -4.62 |
| 22Q3 (15) | 4.01 | -11.87 | 57.87 | 0.21 | -12.5 | -16.0 | 0.24 | -29.41 | -22.58 | 0.2 | -13.04 | 66.67 | 5.24 | -0.72 | -46.79 | 5.99 | -19.91 | -50.96 | 4.99 | -1.33 | 5.57 | 260 | 0.0 | -6.14 |
| 22Q2 (14) | 4.55 | 10.71 | 51.16 | 0.24 | 14.29 | 41.18 | 0.34 | 13.33 | 61.9 | 0.23 | 15.0 | 91.67 | 5.27 | 3.23 | -6.61 | 7.47 | 2.37 | 7.11 | 5.05 | 3.88 | 26.79 | 260 | 0.0 | -6.14 |
| 22Q1 (13) | 4.11 | 9.31 | 30.89 | 0.21 | 0.0 | 10.53 | 0.3 | 3.45 | 3.45 | 0.2 | -31.03 | 53.85 | 5.11 | -8.52 | -15.56 | 7.30 | -5.36 | -20.97 | 4.87 | -36.91 | 17.54 | 260 | 0.0 | -6.14 |
| 21Q4 (12) | 3.76 | 48.03 | 32.39 | 0.21 | -16.0 | 16.67 | 0.29 | -6.45 | -3.33 | 0.29 | 141.67 | 141.67 | 5.59 | -43.26 | -11.88 | 7.71 | -36.81 | -26.99 | 7.71 | 63.25 | 82.54 | 260 | -6.14 | -6.14 |
| 21Q3 (11) | 2.54 | -15.61 | 0.0 | 0.25 | 47.06 | 19.05 | 0.31 | 47.62 | 121.43 | 0.12 | 0.0 | -40.0 | 9.84 | 74.27 | 19.05 | 12.20 | 74.93 | 121.43 | 4.72 | 18.5 | -40.0 | 277 | 0.0 | -10.93 |
| 21Q2 (10) | 3.01 | -4.14 | 0 | 0.17 | -10.53 | 0 | 0.21 | -27.59 | 0 | 0.12 | -7.69 | 0 | 5.65 | -6.66 | 0 | 6.98 | -24.46 | 0 | 3.99 | -3.71 | 0 | 277 | 0.0 | 0 |
| 21Q1 (9) | 3.14 | 10.56 | 0 | 0.19 | 5.56 | 0 | 0.29 | -3.33 | 0 | 0.13 | 8.33 | 0 | 6.05 | -4.53 | 0 | 9.24 | -12.57 | 0 | 4.14 | -2.02 | 0 | 277 | 0.0 | 0 |
| 20Q4 (8) | 2.84 | 11.81 | 0 | 0.18 | -14.29 | 0 | 0.3 | 114.29 | 0 | 0.12 | -40.0 | 0 | 6.34 | -23.34 | 0 | 10.56 | 91.65 | 0 | 4.23 | -46.34 | 0 | 277 | -10.93 | 0 |
| 20Q3 (7) | 2.54 | 0 | 0 | 0.21 | 0 | 0 | 0.14 | 0 | 0 | 0.2 | 0 | 0 | 8.27 | 0 | 0 | 5.51 | 0 | 0 | 7.87 | 0 | 0 | 311 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.57 | -51.57 | 0.65 | -24.42 | 0.66 | -40.0 | 0.81 | -3.57 | 8.59 | 56.06 | 8.72 | 23.88 | 10.70 | 99.1 | 248 | 0.0 |
| 2022 (9) | 15.63 | 25.44 | 0.86 | 4.88 | 1.1 | 0.0 | 0.84 | 27.27 | 5.50 | -16.39 | 7.04 | -20.28 | 5.37 | 1.46 | 248 | -4.62 |
| 2021 (8) | 12.46 | 24.48 | 0.82 | 6.49 | 1.1 | 12.24 | 0.66 | 0.0 | 6.58 | -14.45 | 8.83 | -9.83 | 5.30 | -19.66 | 260 | -6.14 |
| 2020 (7) | 10.01 | -14.88 | 0.77 | -33.04 | 0.98 | -34.67 | 0.66 | -25.84 | 7.69 | -21.34 | 9.79 | -23.24 | 6.59 | -12.88 | 277 | -10.93 |
| 2019 (6) | 11.76 | -23.78 | 1.15 | -25.32 | 1.5 | -6.83 | 0.89 | 23.61 | 9.78 | -2.02 | 12.76 | 22.24 | 7.57 | 62.19 | 311 | -30.58 |
| 2018 (5) | 15.43 | -4.22 | 1.54 | 7.69 | 1.61 | -2.42 | 0.72 | 2.86 | 9.98 | 12.44 | 10.43 | 1.88 | 4.67 | 7.39 | 448 | -3.45 |
| 2017 (4) | 16.11 | -13.99 | 1.43 | -10.06 | 1.65 | -10.81 | 0.7 | -9.09 | 8.88 | 4.56 | 10.24 | 3.69 | 4.35 | 5.69 | 464 | 0 |
| 2016 (3) | 18.73 | 1.24 | 1.59 | -10.67 | 1.85 | 2.78 | 0.77 | -15.38 | 8.49 | -11.77 | 9.88 | 1.52 | 4.11 | -16.42 | 0 | 0 |
| 2015 (2) | 18.5 | 0 | 1.78 | 0 | 1.8 | 0 | 0.91 | 0 | 9.62 | 0 | 9.73 | 0 | 4.92 | 0 | 0 | 0 |
