- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.37 | 17.39 | 28.57 | 0.43 | -4.44 | 4.88 | 1.08 | 28.57 | -10.74 | 0.3 | 57.89 | 76.47 | 5.14 | -18.6 | -18.43 | 12.90 | 9.52 | -30.58 | 3.58 | 34.5 | 37.25 | 168 | 0.0 | 0.0 |
| 23Q3 (19) | 7.13 | 8.03 | 6.42 | 0.45 | 40.62 | 36.36 | 0.84 | 16.67 | -16.83 | 0.19 | 26.67 | 11.76 | 6.31 | 30.17 | 28.14 | 11.78 | 7.99 | -21.85 | 2.66 | 17.25 | 5.02 | 168 | 0.0 | 6.33 |
| 23Q2 (18) | 6.6 | 17.65 | 2.01 | 0.32 | 14.29 | -17.95 | 0.72 | 7.46 | 14.29 | 0.15 | 7.14 | -11.76 | 4.85 | -2.86 | -19.56 | 10.91 | -8.66 | 12.03 | 2.27 | -8.93 | -13.5 | 168 | 0.0 | 6.33 |
| 23Q1 (17) | 5.61 | -13.82 | -8.93 | 0.28 | -31.71 | -39.13 | 0.67 | -44.63 | -6.94 | 0.14 | -17.65 | -26.32 | 4.99 | -20.75 | -33.16 | 11.94 | -35.74 | 2.18 | 2.50 | -4.44 | -19.09 | 168 | 0.0 | 6.33 |
| 22Q4 (16) | 6.51 | -2.84 | 0.62 | 0.41 | 24.24 | -31.67 | 1.21 | 19.8 | 236.11 | 0.17 | 0.0 | -15.0 | 6.30 | 27.87 | -32.09 | 18.59 | 23.3 | 234.05 | 2.61 | 2.92 | -15.52 | 168 | 6.33 | 6.33 |
| 22Q3 (15) | 6.7 | 3.55 | 26.89 | 0.33 | -15.38 | -5.71 | 1.01 | 60.32 | 48.53 | 0.17 | 0.0 | -5.56 | 4.93 | -18.29 | -25.7 | 15.07 | 54.81 | 17.05 | 2.54 | -3.43 | -25.57 | 158 | 0.0 | 0.0 |
| 22Q2 (14) | 6.47 | 5.03 | 36.21 | 0.39 | -15.22 | 30.0 | 0.63 | -12.5 | -20.25 | 0.17 | -10.53 | -32.0 | 6.03 | -19.28 | -4.56 | 9.74 | -16.69 | -41.45 | 2.63 | -14.81 | -50.08 | 158 | 0.0 | 0.0 |
| 22Q1 (13) | 6.16 | -4.79 | 65.15 | 0.46 | -23.33 | 64.29 | 0.72 | 100.0 | -11.11 | 0.19 | -5.0 | 216.67 | 7.47 | -19.48 | -0.52 | 11.69 | 110.06 | -46.18 | 3.08 | -0.22 | 91.75 | 158 | 0.0 | 0.0 |
| 21Q4 (12) | 6.47 | 22.54 | 12.72 | 0.6 | 71.43 | 172.73 | 0.36 | -47.06 | -64.0 | 0.2 | 11.11 | 300.0 | 9.27 | 39.9 | 141.96 | 5.56 | -56.8 | -68.06 | 3.09 | -9.33 | 254.87 | 158 | 0.0 | 0.0 |
| 21Q3 (11) | 5.28 | 11.16 | 18.65 | 0.35 | 16.67 | 52.17 | 0.68 | -13.92 | 1.49 | 0.18 | -28.0 | 1700.0 | 6.63 | 4.96 | 28.25 | 12.88 | -22.56 | -14.46 | 3.41 | -35.23 | 1417.05 | 158 | 0.0 | -24.04 |
| 21Q2 (10) | 4.75 | 27.35 | -18.8 | 0.3 | 7.14 | 25.0 | 0.79 | -2.47 | -32.48 | 0.25 | 316.67 | 108.33 | 6.32 | -15.86 | 53.95 | 16.63 | -23.41 | -16.84 | 5.26 | 227.19 | 156.58 | 158 | 0.0 | -24.04 |
| 21Q1 (9) | 3.73 | -35.02 | -23.88 | 0.28 | 27.27 | -3.45 | 0.81 | -19.0 | -19.8 | 0.06 | 20.0 | -81.82 | 7.51 | 95.86 | 26.84 | 21.72 | 24.65 | 5.35 | 1.61 | 84.66 | -76.12 | 158 | 0.0 | -26.51 |
| 20Q4 (8) | 5.74 | 28.99 | -30.68 | 0.22 | -4.35 | -33.33 | 1.0 | 49.25 | -15.97 | 0.05 | 400.0 | -77.27 | 3.83 | -25.84 | -3.83 | 17.42 | 15.71 | 21.22 | 0.87 | 287.63 | -67.22 | 158 | -24.04 | -26.51 |
| 20Q3 (7) | 4.45 | -23.93 | 22.93 | 0.23 | -4.17 | -25.81 | 0.67 | -42.74 | 71.79 | 0.01 | -91.67 | -90.91 | 5.17 | 25.98 | -39.64 | 15.06 | -24.72 | 39.75 | 0.22 | -89.04 | -92.6 | 208 | 0.0 | -3.26 |
| 20Q2 (6) | 5.85 | 19.39 | 59.84 | 0.24 | -17.24 | -33.33 | 1.17 | 15.84 | 225.0 | 0.12 | -63.64 | 0.0 | 4.10 | -30.68 | -58.29 | 20.00 | -2.97 | 103.33 | 2.05 | -69.54 | -37.44 | 208 | -3.26 | -3.26 |
| 20Q1 (5) | 4.9 | -40.82 | 36.49 | 0.29 | -12.12 | -29.27 | 1.01 | -15.13 | 236.67 | 0.33 | 50.0 | 135.71 | 5.92 | 48.5 | -48.18 | 20.61 | 43.42 | 146.66 | 6.73 | 153.47 | 72.7 | 215 | 0.0 | 0.0 |
| 19Q4 (4) | 8.28 | 128.73 | 0.0 | 0.33 | 6.45 | 0.0 | 1.19 | 205.13 | 0.0 | 0.22 | 100.0 | 0.0 | 3.99 | -53.46 | 0.0 | 14.37 | 33.4 | 0.0 | 2.66 | -12.56 | 0.0 | 215 | 0.0 | 0.0 |
| 19Q3 (3) | 3.62 | -1.09 | 0.0 | 0.31 | -13.89 | 0.0 | 0.39 | 8.33 | 0.0 | 0.11 | -8.33 | 0.0 | 8.56 | -12.94 | 0.0 | 10.77 | 9.53 | 0.0 | 3.04 | -7.32 | 0.0 | 215 | 0.0 | 0.0 |
| 19Q2 (2) | 3.66 | 1.95 | 0.0 | 0.36 | -12.2 | 0.0 | 0.36 | 20.0 | 0.0 | 0.12 | -14.29 | 0.0 | 9.84 | -13.87 | 0.0 | 9.84 | 17.7 | 0.0 | 3.28 | -15.93 | 0.0 | 215 | 0.0 | 0.0 |
| 19Q1 (1) | 3.59 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 11.42 | 0.0 | 0.0 | 8.36 | 0.0 | 0.0 | 3.90 | 0.0 | 0.0 | 215 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.71 | 7.24 | 1.48 | -6.92 | 3.31 | -7.28 | 0.78 | 13.04 | 5.34 | -13.2 | 11.95 | -13.54 | 2.81 | 5.41 | 168 | 0.0 |
| 2022 (9) | 25.84 | 27.73 | 1.59 | 3.92 | 3.57 | 34.72 | 0.69 | -1.43 | 6.15 | -18.64 | 13.82 | 5.47 | 2.67 | -22.83 | 168 | 6.33 |
| 2021 (8) | 20.23 | -3.39 | 1.53 | 56.12 | 2.65 | -31.17 | 0.7 | 20.69 | 7.56 | 61.6 | 13.10 | -28.75 | 3.46 | 24.93 | 158 | 0.0 |
| 2020 (7) | 20.94 | 9.35 | 0.98 | -30.5 | 3.85 | 71.11 | 0.58 | -3.33 | 4.68 | -36.44 | 18.39 | 56.48 | 2.77 | -11.6 | 158 | -24.04 |
| 2019 (6) | 19.15 | -5.15 | 1.41 | -4.08 | 2.25 | 82.93 | 0.6 | 1.69 | 7.36 | 1.13 | 11.75 | 92.86 | 3.13 | 7.22 | 208 | -3.26 |
| 2018 (5) | 20.19 | 2.96 | 1.47 | 10.53 | 1.23 | 12.84 | 0.59 | 1.72 | 7.28 | 7.35 | 6.09 | 9.6 | 2.92 | -1.2 | 215 | 2.38 |
| 2017 (4) | 19.61 | 3.48 | 1.33 | 13.68 | 1.09 | -3.54 | 0.58 | 9.43 | 6.78 | 9.85 | 5.56 | -6.79 | 2.96 | 5.75 | 210 | 2.94 |
| 2016 (3) | 18.95 | -4.24 | 1.17 | 3.54 | 1.13 | -1.74 | 0.53 | -8.62 | 6.17 | 8.13 | 5.96 | 2.62 | 2.80 | -4.57 | 204 | 4.08 |
| 2015 (2) | 19.79 | 5.1 | 1.13 | -20.98 | 1.15 | -2.54 | 0.58 | -9.38 | 5.71 | -24.81 | 5.81 | -7.27 | 2.93 | -13.77 | 196 | 3.16 |
| 2014 (1) | 18.83 | 9.73 | 1.43 | 10.0 | 1.18 | 26.88 | 0.64 | 20.75 | 7.59 | 0 | 6.27 | 0 | 3.40 | 0 | 190 | -2.56 |
