玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)50.82-10.7-5.3522.42-17.15-1.4921.49-33.22-9.5917.33-29.61-9.313.41-34.04-14.322.75-29.49-8.030.160.06.6725.51-29.1-7.5425.15-1.87-23.51104.0523.569.32-4.05-125.68-184.1224.04-8.38-3.49
23Q3 (19)56.912.5816.6927.0610.4515.7432.1813.5114.2424.6220.9215.645.1728.93-14.833.9030.0-8.450.166.67-20.035.9811.2616.425.63-39.38-30.0584.21-2.441.6915.7915.38-8.1326.24-2.5334.56
23Q2 (18)55.4815.01-6.6624.5043.53-22.8328.3540.21-25.6720.3628.7-31.384.0131.48-36.953.0027.12-33.040.150.00.032.3435.03-22.4842.2846.1-17.2486.322.974.0613.68-15.41-19.7626.92-4.46.28
23Q1 (17)48.24-10.15-11.3617.07-25.0-16.4520.22-14.93-26.9215.82-17.22-24.023.05-23.37-21.792.36-21.07-18.340.150.07.1423.95-13.19-24.0428.94-11.98-18.3983.82-11.9314.5616.18235.66-36.8328.1613.05-11.03
22Q4 (16)53.6910.094.922.76-2.6513.9123.77-15.628.2919.11-10.2410.983.98-34.43-4.782.99-29.81-2.290.15-25.0-16.6727.59-10.749.7532.88-10.26-11.3395.1814.945.764.82-71.96-44.9224.9127.745.69
22Q3 (15)48.77-17.95-17.8823.38-26.36-23.7928.17-26.14-19.8321.29-28.24-19.426.07-4.560.04.26-4.91-4.910.2033.3317.6530.91-25.91-19.0636.64-28.28-5.282.81-0.16-5.3617.190.7837.519.50-23.02-27.16
22Q2 (14)59.449.220.1731.7555.413.5238.1437.8419.7129.6742.5124.616.3663.0829.014.4855.0221.410.157.140.041.7232.3219.3751.0944.0849.6982.9513.36-13.5617.05-33.41322.0925.33-19.97-5.91
22Q1 (13)54.426.33-7.220.432.25-18.927.6726.067.2120.8220.918.893.90-6.713.72.89-5.5612.450.14-22.227.6931.5325.425.6635.46-4.370.9773.17-18.7-24.5825.61192.68757.9331.6534.28-6.58
21Q4 (12)51.18-13.82-12.6619.98-34.88-32.9321.95-37.54-29.4217.22-34.82-24.934.18-31.14-6.283.06-31.7-6.710.185.8828.5725.14-34.17-28.8237.08-4.064.5490.002.86-5.58.75-30.083.7523.57-11.95-16.71
21Q3 (11)59.390.08-1.8530.680.03-5.5435.1410.3-5.7926.4210.96-6.416.0723.120.664.4821.417.690.1713.3313.3338.199.27-7.8238.6513.24-2.5287.50-8.820.012.50209.370.026.77-0.56-0.45
21Q2 (10)59.341.19-0.2530.6721.7515.3931.8623.44-2.9823.8124.53-9.054.9343.730.613.6943.582.50.1515.387.1434.9517.12-6.834.13-2.82-36.1595.96-1.0917.774.0435.35-79.5526.92-20.540
21Q1 (9)58.640.0710.2925.19-15.44146.2425.81-17.01102.4319.12-16.6565.543.43-23.0993.792.57-21.6577.240.13-7.148.3329.84-15.5264.8635.12-0.9967.2497.011.8724.732.99-37.31-83.8833.8819.72-16.59
20Q4 (8)58.60-3.165.0429.79-8.2851.1431.10-16.6244.0522.94-18.7439.544.46-26.0429.653.28-21.1518.840.14-6.67-17.6535.32-14.7537.8635.47-10.5447.6195.248.845.634.76-61.9-41.928.305.24-8.8
20Q3 (7)60.511.714.5832.4822.223.8737.3013.5835.7828.237.8341.436.0323.0641.884.1615.5629.190.157.14-6.2541.4310.4831.3639.65-25.8255.0687.507.39-7.7112.50-36.72220.8326.890-5.25
20Q2 (6)59.4911.89-0.0326.58159.82-8.8832.84157.571.6426.18126.6722.394.90176.846.753.60148.281.120.1416.67-17.6537.50107.182.4953.45154.5234.6781.484.76-9.7919.756.67104.120.00-100.0-100.0
20Q1 (5)53.17-4.7-6.7410.23-48.1-52.1512.75-40.94-48.5311.55-29.74-40.191.77-48.55-52.671.45-47.46-53.670.12-29.41-25.018.10-29.35-38.9821.00-12.6110.0177.78-13.74-9.7218.52125.9333.7440.6230.9122.83
19Q4 (4)55.79-3.580.019.71-24.830.021.59-21.410.016.44-17.640.03.44-19.060.02.76-14.290.00.176.250.025.62-18.770.024.03-6.020.090.16-4.90.08.20110.380.031.039.340.0
19Q3 (3)57.86-2.770.026.22-10.110.027.47-14.980.019.96-6.690.04.25-7.410.03.22-9.550.00.16-5.880.031.54-13.80.025.57-35.580.094.814.960.03.90-59.740.028.383.090.0
19Q2 (2)59.514.390.029.1736.440.032.3130.440.021.3910.770.04.5922.730.03.5613.740.00.176.250.036.5923.360.039.69107.910.090.324.840.09.68-30.110.027.53-16.750.0
19Q1 (1)57.010.00.021.380.00.024.770.00.019.310.00.03.740.00.03.130.00.00.160.00.029.660.00.019.090.00.086.150.00.013.850.00.033.070.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)52.90-1.3822.82-7.22.9313.3325.62-12.7119.59-13.4715.40-23.3812.08-19.680.61-7.5829.48-9.9325.15-23.5189.146.6210.86-32.782.61-4.8126.326.65
2022 (9)53.64-5.7124.59-7.282.586.0329.352.322.644.4320.107.215.048.360.664.7632.732.3832.88-11.3383.61-9.4416.15110.552.74-7.5624.68-9.73
2021 (8)56.89-2.2826.523.312.44-23.3728.69-2.5121.68-5.0418.7513.3613.888.10.6312.531.97-5.8637.084.5492.335.937.67-40.252.97-19.8227.34-11.29
2020 (7)58.221.1525.676.123.18-7.1829.4310.6822.8318.4116.544.0312.84-1.760.56-17.6533.969.5835.4747.6187.16-4.0612.8440.273.70-15.630.822.94
2019 (6)57.561.0724.191.683.427.0126.59-2.1719.28-2.1815.90-2.3913.07-4.390.68-1.4530.99-1.4324.0320.5790.853.789.15-26.534.38-15.8129.942.36
2018 (5)56.952.1523.798.043.20-3.0227.1819.1119.716.9516.296.6113.675.890.69-1.4331.4414.6219.937.587.54-9.4712.46234.985.20029.250.24
2017 (4)55.75-2.5222.021.333.30-7.8522.827.0418.43-4.7115.2812.0212.9111.580.7016.6727.436.9818.54-0.3296.69-4.853.7200.00029.180.34
2016 (3)57.19-0.4221.7328.813.5829.0221.328.2219.3421.4813.6426.0611.5726.170.603.4525.649.5718.605.14101.6218.32-2.1600.00029.08-13.56
2015 (2)57.43-2.6116.87-28.882.7721.0219.70-26.3315.92-24.4110.82-43.569.17-41.180.58-21.6223.40-20.9217.69-5.1585.89-3.0314.1123.470.00033.6411.32
2014 (1)58.97023.7202.29-7.2726.74021.06019.17015.5900.74-9.7629.592.7418.65-39.0788.57-3.0811.4332.70.00030.227.43

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