玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)34.695.63-2.9418.7810.99-29.9812.98-50.63-26.6312.45-37.81-15.942.99-39.1-45.341.92-34.69-31.430.140.0-17.6519.12-41.1-18.1962.56-14.7-37.21144.66124.73-4.72-44.66-225.3313.5231.352.0522.17
23Q3 (19)32.84-0.18-6.2316.92-10.29-25.326.29-13.78-31.1420.02-0.45-29.84.91-20.55-60.632.94-20.97-48.60.14-22.22-30.032.46-8.12-23.2173.34-5.68-41.3364.374.058.4835.63-6.57-12.3730.7212.367.15
23Q2 (18)32.906.2-18.8518.860.8-28.8330.4987.17-19.7820.1167.44-30.136.1854.89-46.683.7261.04-34.850.180.0-5.2635.3369.45-16.5277.7616.93-36.4761.86-46.17-11.2738.14355.5925.9327.344.51-17.65
23Q1 (17)30.98-13.326.0618.71-30.2424.916.29-7.91-14.2212.01-18.91-16.193.99-27.06-20.042.31-17.5-13.810.185.880.020.85-10.78-11.9566.50-33.26-27.35114.92-24.3145.85-14.9271.1-170.3726.161.95-17.76
22Q4 (16)35.742.066.5626.8218.4138.3917.69-53.67-11.8614.81-48.0727.675.47-56.139.622.80-51.054.870.17-15.0-26.0923.37-44.71-4.399.64-20.2913.45151.83155.8757.45-51.64-227.0-1630.9125.66-10.5-12.24
22Q3 (15)35.02-13.6214.9722.65-14.5328.8438.180.45131.2528.52-0.9237.5112.477.59265.695.720.18201.050.205.26-9.0942.27-0.1299.76125.002.1232.6759.34-14.88-44.2540.6634.26731.0628.67-13.64-7.28
22Q2 (14)40.5438.7936.9126.5076.981.3838.01100.16177.2428.78100.84177.011.59132.26261.065.71113.06198.950.195.565.5642.3278.72107.96122.4033.7168.2769.71-11.52-34.4830.2942.82573.2133.204.37-14.39
22Q1 (13)29.21-12.915.3414.98-22.710.3918.99-5.3818.6914.3323.5314.554.990.013.152.680.373.880.18-21.74-10.023.68-3.037.291.544.2230.8378.80-18.29-7.0621.20528.6639.3531.818.79-0.38
21Q4 (12)33.5410.11-4.4219.3810.24-2.6620.0721.5656.3111.6037.282.844.9946.3319.952.6740.5313.620.234.5515.024.4215.4126.3387.83-6.786.6996.43-9.41-37.963.37152.35106.1329.24-5.43-15.22
21Q3 (11)30.462.87-20.917.5820.33-31.316.5120.42-13.298.45-18.67-34.193.416.23-32.611.90-0.52-30.40.2222.224.7621.163.98-15.3994.2229.534.79106.440.04-20.88-6.44-0.6881.3430.92-20.279.88
21Q2 (10)29.616.78-16.0514.617.66-26.7313.71-14.31-29.3310.39-16.95-17.613.21-27.21-26.381.91-25.97-22.670.18-10.0-5.2620.35-7.88-20.2372.743.96-19.94106.4025.53.46-6.40-142.06-125.2838.7821.450
21Q1 (9)27.73-20.973.2413.57-31.8443.2916.0024.617.3112.5110.9128.74.416.01221.92.589.79193.180.200.042.8622.0914.28-8.0769.97-15.0-1.1484.78-45.4533.0415.22127.65-58.0531.93-7.42-8.8
20Q4 (8)35.09-8.886.4619.91-22.234.3512.84-32.5614.2311.28-12.1532.084.16-17.7962.52.35-13.9259.860.20-4.7625.019.33-22.71-1.7382.32-8.440.88155.4315.5318.02-55.04-59.37-73.6634.4922.57-7.46
20Q3 (7)38.519.1912.7725.5928.3433.4219.04-1.866.0712.841.8213.235.0616.0620.192.7310.5321.330.2110.5310.5325.01-1.961.8389.91-1.05-3.11134.5430.8226.06-34.54-1115.67-393.1828.140-5.28
20Q2 (6)35.2731.316.6819.94110.5614.2719.4030.11-13.5512.61130.53-20.944.36218.25-25.212.47180.68-20.830.1935.710.025.516.16-13.0890.8628.37-7.12102.8461.3832.05-2.84-107.83-112.710.00-100.0-100.0
20Q1 (5)26.86-18.51-16.459.47-36.1-35.6714.9132.65-1.135.47-35.95-50.771.37-46.48-59.350.88-40.14-53.930.14-12.5-12.524.0322.172.5670.78-13.26-20.6963.73-51.61-34.6936.27214.451393.335.01-6.064.01
19Q4 (4)32.96-3.480.014.82-22.730.011.24-37.380.08.54-24.690.02.56-39.190.01.47-34.670.00.16-15.790.019.67-19.910.081.60-12.070.0131.6923.40.0-31.69-352.590.037.2725.450.0
19Q3 (3)34.153.30.019.189.910.017.95-20.010.011.34-28.90.04.21-27.790.02.25-27.880.00.190.00.024.56-16.320.092.80-5.130.0106.7237.040.0-7.00-131.340.029.71-4.410.0
19Q2 (2)33.062.830.017.4518.550.022.4448.810.015.9543.560.05.8373.00.03.1263.350.00.1918.750.029.3525.270.097.829.60.077.88-20.180.022.35819.980.031.08-7.660.0
19Q1 (1)32.150.00.014.720.00.015.080.00.011.110.00.03.370.00.01.910.00.00.160.00.023.430.00.089.250.00.097.570.00.02.430.00.033.660.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)32.71-7.618.38-20.714.3115.4321.55-25.2516.01-27.5217.91-47.8110.41-42.930.62-22.526.87-19.8162.56-37.2185.286.0914.72-24.940.00028.59-3.38
2022 (9)35.4015.9123.1840.063.73-23.5328.8371.322.09106.2634.32113.5718.24105.410.80-1.2333.5151.2999.6413.4580.39-18.2719.611047.810.00029.59-8.45
2021 (8)30.54-11.5816.55-15.34.88-20.5216.831.210.71-2.1916.0711.758.887.770.8112.522.15-5.2687.836.6998.36-16.321.7100.00032.321.44
2020 (7)34.544.2619.5416.876.14-8.7616.63-2.2910.95-8.1414.38-10.748.24-10.340.72-1.3723.38-4.6182.320.88117.5419.58-17.5400.11-18.1331.86-2.51
2019 (6)33.1314.0816.7227.056.7318.4917.0211.1711.926.4316.11-2.489.191.430.73-5.1924.5113.1181.60-5.9798.2914.351.79-87.260.13-13.5932.681.33
2018 (5)29.046.9613.1642.735.68-7.5815.3180.9711.2054.716.5278.599.0665.930.7710.021.6742.0186.78-9.0585.95-21.1314.0500.15032.25-6.68
2017 (4)27.15-4.449.22-0.546.14-9.518.46-48.077.24-46.059.25-43.045.46-46.730.70-5.4115.26-35.4895.4136.3108.9991.68-8.9900.00034.563.81
2016 (3)28.4110.379.2716.176.794.5216.2941.4113.4249.7816.2438.3310.2528.450.74-10.8423.6525.4670.0020.5956.86-17.8243.0439.70.00033.29-6.36
2015 (2)25.74-2.657.98-20.366.5020.6511.522.48.96-2.9311.74-6.97.98-6.120.83-5.6818.8510.1758.05-1.0969.19-22.2830.81180.710.00035.550.85
2014 (1)26.44010.0205.38-8.5411.2509.23012.6108.5000.88-5.3817.11-15.1358.6915.8789.028.7310.98-39.450.00035.25-0.2

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