- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 20.19 | 1.61 | -31.23 | 0.55 | 12.24 | -11.29 | 1.41 | -12.96 | 69.88 | 1.26 | 20.0 | 9.57 | 2.72 | 10.47 | 29.0 | 6.98 | -14.34 | 147.04 | 6.24 | 18.1 | 59.33 | 6959 | 0.0 | 0.0 |
| 23Q3 (19) | 19.87 | -20.58 | -37.32 | 0.49 | -3.92 | -10.91 | 1.62 | -15.62 | -30.77 | 1.05 | 0.0 | 2.94 | 2.47 | 20.98 | 42.13 | 8.15 | 6.24 | 10.45 | 5.28 | 25.92 | 64.23 | 6959 | 0.0 | 6.08 |
| 23Q2 (18) | 25.02 | -9.28 | -6.47 | 0.51 | 2.0 | -7.27 | 1.92 | 9.71 | -13.51 | 1.05 | -5.41 | 8.25 | 2.04 | 12.44 | -0.86 | 7.67 | 20.94 | -7.53 | 4.20 | 4.27 | 15.73 | 6959 | 0.0 | 6.08 |
| 23Q1 (17) | 27.58 | -6.06 | 26.34 | 0.5 | -19.35 | -19.35 | 1.75 | 110.84 | 10.06 | 1.11 | -3.48 | 26.14 | 1.81 | -14.15 | -36.17 | 6.35 | 124.45 | -12.88 | 4.02 | 2.75 | -0.16 | 6959 | 0.0 | 6.08 |
| 22Q4 (16) | 29.36 | -7.38 | 16.97 | 0.62 | 12.73 | -16.22 | 0.83 | -64.53 | -55.38 | 1.15 | 12.75 | 19.79 | 2.11 | 21.71 | -28.37 | 2.83 | -61.7 | -61.85 | 3.92 | 21.73 | 2.41 | 6959 | 6.08 | 6.08 |
| 22Q3 (15) | 31.7 | 18.5 | 34.95 | 0.55 | 0.0 | -3.51 | 2.34 | 5.41 | 48.1 | 1.02 | 5.15 | 21.43 | 1.74 | -15.62 | -28.5 | 7.38 | -11.05 | 9.74 | 3.22 | -11.27 | -10.02 | 6560 | 0.0 | 10.12 |
| 22Q2 (14) | 26.75 | 22.54 | 46.74 | 0.55 | -11.29 | 0.0 | 2.22 | 39.62 | 60.87 | 0.97 | 10.23 | 19.75 | 2.06 | -27.61 | -31.85 | 8.30 | 13.94 | 9.63 | 3.63 | -10.05 | -18.39 | 6560 | 0.0 | 10.12 |
| 22Q1 (13) | 21.83 | -13.03 | 8.61 | 0.62 | -16.22 | 5.08 | 1.59 | -14.52 | 8.9 | 0.88 | -8.33 | 8.64 | 2.84 | -3.67 | -3.24 | 7.28 | -1.71 | 0.27 | 4.03 | 5.4 | 0.03 | 6560 | 0.0 | 10.12 |
| 21Q4 (12) | 25.1 | 6.85 | 24.75 | 0.74 | 29.82 | 21.31 | 1.86 | 17.72 | 16.98 | 0.96 | 14.29 | 10.34 | 2.95 | 21.5 | -2.76 | 7.41 | 10.17 | -6.23 | 3.82 | 6.96 | -11.55 | 6560 | 10.12 | 10.12 |
| 21Q3 (11) | 23.49 | 28.85 | 15.2 | 0.57 | 3.64 | 5.56 | 1.58 | 14.49 | 17.04 | 0.84 | 3.7 | 18.31 | 2.43 | -19.57 | -8.37 | 6.73 | -11.15 | 1.59 | 3.58 | -19.52 | 2.7 | 5957 | 0.0 | 4.36 |
| 21Q2 (10) | 18.23 | -9.3 | 0.44 | 0.55 | -6.78 | -3.51 | 1.38 | -5.48 | -4.17 | 0.81 | 0.0 | 5.19 | 3.02 | 2.78 | -3.93 | 7.57 | 4.22 | -4.59 | 4.44 | 10.26 | 4.73 | 5957 | 0.0 | 4.36 |
| 21Q1 (9) | 20.1 | -0.1 | 46.82 | 0.59 | -3.28 | 20.41 | 1.46 | -8.18 | 26.96 | 0.81 | -6.9 | 8.0 | 2.94 | -3.18 | -17.99 | 7.26 | -8.08 | -13.53 | 4.03 | -6.8 | -26.44 | 5957 | 0.0 | -1.16 |
| 20Q4 (8) | 20.12 | -1.32 | 23.66 | 0.61 | 12.96 | -7.58 | 1.59 | 17.78 | 24.22 | 0.87 | 22.54 | -12.12 | 3.03 | 14.48 | -25.26 | 7.90 | 19.36 | 0.45 | 4.32 | 24.18 | -28.94 | 5957 | 4.36 | -1.16 |
| 20Q3 (7) | 20.39 | 12.34 | 2.62 | 0.54 | -5.26 | -11.48 | 1.35 | -6.25 | -12.34 | 0.71 | -7.79 | -19.32 | 2.65 | -15.67 | -13.73 | 6.62 | -16.55 | -14.57 | 3.48 | -17.92 | -21.38 | 5708 | 0.0 | -5.29 |
| 20Q2 (6) | 18.15 | 32.58 | -8.15 | 0.57 | 16.33 | -3.39 | 1.44 | 25.22 | -7.69 | 0.77 | 2.67 | -17.2 | 3.14 | -12.26 | 5.18 | 7.93 | -5.55 | 0.5 | 4.24 | -22.56 | -9.86 | 5708 | -5.29 | -5.29 |
| 20Q1 (5) | 13.69 | -15.86 | -16.27 | 0.49 | -25.76 | -14.04 | 1.15 | -10.16 | -15.44 | 0.75 | -24.24 | -19.35 | 3.58 | -11.77 | 2.67 | 8.40 | 6.78 | 0.99 | 5.48 | -9.97 | -3.69 | 6027 | 0.0 | 0.0 |
| 19Q4 (4) | 16.27 | -18.12 | 0.0 | 0.66 | 8.2 | 0.0 | 1.28 | -16.88 | 0.0 | 0.99 | 12.5 | 0.0 | 4.06 | 32.14 | 0.0 | 7.87 | 1.51 | 0.0 | 6.08 | 37.39 | 0.0 | 6027 | 0.0 | 0.0 |
| 19Q3 (3) | 19.87 | 0.56 | 0.0 | 0.61 | 3.39 | 0.0 | 1.54 | -1.28 | 0.0 | 0.88 | -5.38 | 0.0 | 3.07 | 2.82 | 0.0 | 7.75 | -1.83 | 0.0 | 4.43 | -5.9 | 0.0 | 6027 | 0.0 | 0.0 |
| 19Q2 (2) | 19.76 | 20.86 | 0.0 | 0.59 | 3.51 | 0.0 | 1.56 | 14.71 | 0.0 | 0.93 | 0.0 | 0.0 | 2.99 | -14.35 | 0.0 | 7.89 | -5.09 | 0.0 | 4.71 | -17.26 | 0.0 | 6027 | 0.0 | 0.0 |
| 19Q1 (1) | 16.35 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 1.36 | 0.0 | 0.0 | 0.93 | 0.0 | 0.0 | 3.49 | 0.0 | 0.0 | 8.32 | 0.0 | 0.0 | 5.69 | 0.0 | 0.0 | 6027 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 92.67 | -15.49 | 2.05 | -12.77 | 6.7 | -4.01 | 4.48 | 11.17 | 2.21 | 3.22 | 7.23 | 13.58 | 4.83 | 31.54 | 6959 | 0.0 |
| 2022 (9) | 109.65 | 26.15 | 2.35 | -3.69 | 6.98 | 11.15 | 4.03 | 17.84 | 2.14 | -23.65 | 6.37 | -11.89 | 3.68 | -6.59 | 6959 | 6.08 |
| 2021 (8) | 86.92 | 20.15 | 2.44 | 10.41 | 6.28 | 13.77 | 3.42 | 9.97 | 2.81 | -8.11 | 7.23 | -5.32 | 3.93 | -8.48 | 6560 | 10.12 |
| 2020 (7) | 72.34 | 0.12 | 2.21 | -8.68 | 5.52 | -3.83 | 3.11 | -16.4 | 3.06 | -8.79 | 7.63 | -3.95 | 4.30 | -16.5 | 5957 | 4.36 |
| 2019 (6) | 72.25 | -2.34 | 2.42 | -0.82 | 5.74 | 3.8 | 3.72 | -1.59 | 3.35 | 1.56 | 7.94 | 6.28 | 5.15 | 0.77 | 5708 | -5.29 |
| 2018 (5) | 73.98 | 17.13 | 2.44 | 9.42 | 5.53 | 6.55 | 3.78 | -3.08 | 3.30 | -6.59 | 7.47 | -9.03 | 5.11 | -17.25 | 6027 | -6.06 |
| 2017 (4) | 63.16 | 1.61 | 2.23 | 2.76 | 5.19 | -12.63 | 3.9 | 2.9 | 3.53 | 1.14 | 8.22 | -14.01 | 6.17 | 1.27 | 6416 | 7.36 |
| 2016 (3) | 62.16 | -6.54 | 2.17 | -10.33 | 5.94 | 4.03 | 3.79 | 2.71 | 3.49 | -4.06 | 9.56 | 11.31 | 6.10 | 9.9 | 5976 | -11.37 |
| 2015 (2) | 66.51 | 1.43 | 2.42 | -5.1 | 5.71 | 15.35 | 3.69 | 12.84 | 3.64 | -6.44 | 8.59 | 13.72 | 5.55 | 11.25 | 6743 | -11.01 |
| 2014 (1) | 65.57 | 8.42 | 2.55 | 8.05 | 4.95 | 6.22 | 3.27 | 20.66 | 3.89 | 0 | 7.55 | 0 | 4.99 | 0 | 7577 | -0.93 |
