- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.71 | 6.79 | -3.99 | 0.1 | -9.09 | 266.67 | 0.48 | 14.29 | -33.33 | 0.07 | 0.0 | 0.0 | 1.30 | -14.87 | 273.58 | 6.23 | 7.02 | -30.57 | 0.91 | -6.36 | 4.15 | 1047 | 0.1 | 2.05 |
| 23Q3 (19) | 7.22 | 7.92 | -10.86 | 0.11 | 0.0 | -15.38 | 0.42 | 16.67 | 16.67 | 0.07 | 0.0 | 40.0 | 1.52 | -7.34 | -5.07 | 5.82 | 8.1 | 30.89 | 0.97 | -7.34 | 57.06 | 1046 | 0.67 | 2.35 |
| 23Q2 (18) | 6.69 | -4.15 | -10.68 | 0.11 | 0.0 | 0.0 | 0.36 | 0.0 | -2.7 | 0.07 | 0.0 | 16.67 | 1.64 | 4.33 | 11.96 | 5.38 | 4.33 | 8.93 | 1.05 | 4.33 | 30.62 | 1039 | 0.87 | 2.06 |
| 23Q1 (17) | 6.98 | -13.08 | -10.51 | 0.11 | 283.33 | 0.0 | 0.36 | -50.0 | 5.88 | 0.07 | 0.0 | 16.67 | 1.58 | 310.91 | 11.75 | 5.16 | -42.48 | 18.32 | 1.00 | 15.04 | 30.37 | 1030 | 0.39 | -0.77 |
| 22Q4 (16) | 8.03 | -0.86 | 14.71 | -0.06 | -146.15 | -154.55 | 0.72 | 100.0 | 75.61 | 0.07 | 40.0 | 0.0 | -0.75 | -146.56 | -147.55 | 8.97 | 101.74 | 53.08 | 0.87 | 41.22 | -12.83 | 1026 | 0.39 | -0.58 |
| 22Q3 (15) | 8.1 | 8.14 | 28.78 | 0.13 | 18.18 | 18.18 | 0.36 | -2.7 | 9.09 | 0.05 | -16.67 | 0.0 | 1.60 | 9.28 | -8.23 | 4.44 | -10.03 | -15.29 | 0.62 | -22.94 | -22.35 | 1022 | 0.39 | -0.78 |
| 22Q2 (14) | 7.49 | -3.97 | 9.34 | 0.11 | 0.0 | -8.33 | 0.37 | 8.82 | 5.71 | 0.06 | 0.0 | 0.0 | 1.47 | 4.14 | -16.17 | 4.94 | 13.33 | -3.32 | 0.80 | 4.14 | -8.54 | 1018 | -1.93 | -2.58 |
| 22Q1 (13) | 7.8 | 11.43 | 3.72 | 0.11 | 0.0 | -15.38 | 0.34 | -17.07 | 17.24 | 0.06 | -14.29 | 20.0 | 1.41 | -10.26 | -18.42 | 4.36 | -25.58 | 13.03 | 0.77 | -23.08 | 15.69 | 1038 | 0.58 | -0.48 |
| 21Q4 (12) | 7.0 | 11.29 | 11.82 | 0.11 | 0.0 | -15.38 | 0.41 | 24.24 | 7.89 | 0.07 | 40.0 | 16.67 | 1.57 | -10.14 | -24.33 | 5.86 | 11.64 | -3.51 | 1.00 | 25.8 | 4.33 | 1032 | 0.19 | 1.88 |
| 21Q3 (11) | 6.29 | -8.18 | 5.18 | 0.11 | -8.33 | -15.38 | 0.33 | -5.71 | 13.79 | 0.05 | -16.67 | 0.0 | 1.75 | -0.17 | -19.55 | 5.25 | 2.68 | 8.18 | 0.79 | -9.25 | -4.93 | 1030 | -1.44 | 2.49 |
| 21Q2 (10) | 6.85 | -8.91 | 92.42 | 0.12 | -7.69 | 33.33 | 0.35 | 20.69 | 20.69 | 0.06 | 20.0 | 0.0 | 1.75 | 1.34 | -30.71 | 5.11 | 32.49 | -37.28 | 0.88 | 31.74 | -48.03 | 1045 | 0.19 | 2.75 |
| 21Q1 (9) | 7.52 | 20.13 | 41.35 | 0.13 | 0.0 | 8.33 | 0.29 | -23.68 | 0.0 | 0.05 | -16.67 | 0.0 | 1.73 | -16.76 | -23.36 | 3.86 | -36.47 | -29.26 | 0.66 | -30.63 | -29.26 | 1043 | 2.96 | -2.25 |
| 20Q4 (8) | 6.26 | 4.68 | 3.13 | 0.13 | 0.0 | 18.18 | 0.38 | 31.03 | -9.52 | 0.06 | 20.0 | 0.0 | 2.08 | -4.47 | 14.59 | 6.07 | 25.17 | -12.27 | 0.96 | 14.63 | -3.04 | 1013 | 0.8 | -5.06 |
| 20Q3 (7) | 5.98 | 67.98 | -2.76 | 0.13 | 44.44 | 18.18 | 0.29 | 0.0 | -17.14 | 0.05 | -16.67 | -28.57 | 2.17 | -14.01 | 21.54 | 4.85 | -40.47 | -14.79 | 0.84 | -50.39 | -26.54 | 1005 | -1.18 | -7.03 |
| 20Q2 (6) | 3.56 | -33.08 | -37.32 | 0.09 | -25.0 | -25.0 | 0.29 | 0.0 | -21.62 | 0.06 | 20.0 | -14.29 | 2.53 | 12.08 | 19.66 | 8.15 | 49.44 | 25.05 | 1.69 | 79.33 | 36.76 | 1017 | -4.69 | -5.92 |
| 20Q1 (5) | 5.32 | -12.36 | -3.62 | 0.12 | 9.09 | 0.0 | 0.29 | -30.95 | -3.33 | 0.05 | -16.67 | -16.67 | 2.26 | 24.47 | 3.76 | 5.45 | -21.22 | 0.3 | 0.94 | -4.92 | -13.53 | 1067 | 0.0 | -1.3 |
| 19Q4 (4) | 6.07 | -1.3 | 0.0 | 0.11 | 0.0 | 0.0 | 0.42 | 20.0 | 0.0 | 0.06 | -14.29 | 0.0 | 1.81 | 1.32 | 0.0 | 6.92 | 21.58 | 0.0 | 0.99 | -13.16 | 0.0 | 1067 | -1.3 | 0.0 |
| 19Q3 (3) | 6.15 | 8.27 | 0.0 | 0.11 | -8.33 | 0.0 | 0.35 | -5.41 | 0.0 | 0.07 | 0.0 | 0.0 | 1.79 | -15.34 | 0.0 | 5.69 | -12.63 | 0.0 | 1.14 | -7.64 | 0.0 | 1081 | 0.0 | 0.0 |
| 19Q2 (2) | 5.68 | 2.9 | 0.0 | 0.12 | 0.0 | 0.0 | 0.37 | 23.33 | 0.0 | 0.07 | 16.67 | 0.0 | 2.11 | -2.82 | 0.0 | 6.51 | 19.86 | 0.0 | 1.23 | 13.38 | 0.0 | 1081 | 0.0 | 0.0 |
| 19Q1 (1) | 5.52 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 2.17 | 0.0 | 0.0 | 5.43 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 1081 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 28.6 | -8.95 | 0.44 | 51.72 | 1.62 | -9.5 | 0.27 | 12.5 | 1.54 | 66.63 | 5.66 | -0.61 | 0.94 | 23.55 | 1047 | 2.05 |
| 2022 (9) | 31.41 | 13.56 | 0.29 | -36.96 | 1.79 | 29.71 | 0.24 | 4.35 | 0.92 | -44.48 | 5.70 | 14.22 | 0.76 | -8.11 | 1026 | -0.58 |
| 2021 (8) | 27.66 | 30.97 | 0.46 | 0.0 | 1.38 | 10.4 | 0.23 | 4.55 | 1.66 | -23.64 | 4.99 | -15.7 | 0.83 | -20.17 | 1032 | 1.88 |
| 2020 (7) | 21.12 | -9.82 | 0.46 | 2.22 | 1.25 | -16.11 | 0.22 | -12.0 | 2.18 | 13.35 | 5.92 | -6.97 | 1.04 | -2.42 | 1013 | -5.06 |
| 2019 (6) | 23.42 | -18.88 | 0.45 | -36.62 | 1.49 | -24.37 | 0.25 | -7.41 | 1.92 | -21.87 | 6.36 | -6.76 | 1.07 | 14.14 | 1067 | -10.93 |
| 2018 (5) | 28.87 | -8.64 | 0.71 | 14.52 | 1.97 | 17.26 | 0.27 | 0.0 | 2.46 | 25.34 | 6.82 | 28.35 | 0.94 | 9.46 | 1198 | -7.63 |
| 2017 (4) | 31.6 | -0.88 | 0.62 | 8.77 | 1.68 | -1.18 | 0.27 | -10.0 | 1.96 | 9.74 | 5.32 | -0.3 | 0.85 | -9.2 | 1297 | -1.89 |
| 2016 (3) | 31.88 | -4.98 | 0.57 | 5.56 | 1.7 | 3.66 | 0.3 | 87.5 | 1.79 | 11.08 | 5.33 | 9.09 | 0.94 | 97.32 | 1322 | 1.54 |
| 2015 (2) | 33.55 | -2.73 | 0.54 | -10.0 | 1.64 | -6.82 | 0.16 | 0.0 | 1.61 | -7.48 | 4.89 | -4.21 | 0.48 | 2.8 | 1302 | -10.76 |
| 2014 (1) | 34.49 | 0.67 | 0.6 | -4.76 | 1.76 | -3.3 | 0.16 | 0.0 | 1.74 | 0 | 5.10 | 0 | 0.46 | 0 | 1459 | 8.72 |
