- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.01 | -9.28 | 17.25 | 0.34 | -5.56 | 30.77 | 0.25 | -3.85 | -16.67 | 0.05 | 0.0 | 0.0 | 8.48 | 4.1 | 11.53 | 6.23 | 5.99 | -28.93 | 1.25 | 10.22 | -14.71 | 378 | 0.0 | 0.0 |
| 23Q3 (19) | 4.42 | 23.81 | 4.74 | 0.36 | 16.13 | 33.33 | 0.26 | 4.0 | 13.04 | 0.05 | 0.0 | 0.0 | 8.14 | -6.2 | 27.3 | 5.88 | -16.0 | 7.93 | 1.13 | -19.23 | -4.52 | 378 | 0.0 | -4.55 |
| 23Q2 (18) | 3.57 | 27.96 | -2.19 | 0.31 | 40.91 | 10.71 | 0.25 | -7.41 | 19.05 | 0.05 | 0.0 | 0.0 | 8.68 | 10.12 | 13.2 | 7.00 | -27.64 | 21.72 | 1.40 | -21.85 | 2.24 | 378 | 0.0 | -4.55 |
| 23Q1 (17) | 2.79 | -18.42 | -20.51 | 0.22 | -15.38 | 4.76 | 0.27 | -10.0 | 28.57 | 0.05 | 0.0 | 0.0 | 7.89 | 3.72 | 31.8 | 9.68 | 10.32 | 61.75 | 1.79 | 22.58 | 25.81 | 378 | 0.0 | -4.55 |
| 22Q4 (16) | 3.42 | -18.96 | 12.5 | 0.26 | -3.7 | 18.18 | 0.3 | 30.43 | 11.11 | 0.05 | 0.0 | 0.0 | 7.60 | 18.82 | 5.05 | 8.77 | 60.95 | -1.23 | 1.46 | 23.39 | -11.11 | 378 | -4.55 | -4.55 |
| 22Q3 (15) | 4.22 | 15.62 | 2.18 | 0.27 | -3.57 | 28.57 | 0.23 | 9.52 | -4.17 | 0.05 | 0.0 | 0.0 | 6.40 | -16.6 | 25.83 | 5.45 | -5.27 | -6.21 | 1.18 | -13.51 | -2.13 | 396 | 0.0 | -35.92 |
| 22Q2 (14) | 3.65 | 3.99 | 11.28 | 0.28 | 33.33 | 7.69 | 0.21 | 0.0 | -12.5 | 0.05 | 0.0 | -28.57 | 7.67 | 28.22 | -3.22 | 5.75 | -3.84 | -21.37 | 1.37 | -3.84 | -35.81 | 396 | 0.0 | -35.92 |
| 22Q1 (13) | 3.51 | 15.46 | -7.87 | 0.21 | -4.55 | -16.0 | 0.21 | -22.22 | -8.7 | 0.05 | 0.0 | -16.67 | 5.98 | -17.33 | -8.82 | 5.98 | -32.64 | -0.89 | 1.42 | -13.39 | -9.54 | 396 | 0.0 | -35.92 |
| 21Q4 (12) | 3.04 | -26.39 | -30.28 | 0.22 | 4.76 | -12.0 | 0.27 | 12.5 | -12.9 | 0.05 | 0.0 | -16.67 | 7.24 | 42.32 | 26.21 | 8.88 | 52.84 | 24.92 | 1.64 | 35.86 | 19.52 | 396 | -35.92 | -35.92 |
| 21Q3 (11) | 4.13 | 25.91 | -20.27 | 0.21 | -19.23 | -32.26 | 0.24 | 0.0 | -17.24 | 0.05 | -28.57 | 0.0 | 5.08 | -35.85 | -15.04 | 5.81 | -20.58 | 3.8 | 1.21 | -43.27 | 25.42 | 618 | 0.0 | 29.29 |
| 21Q2 (10) | 3.28 | -13.91 | 32.26 | 0.26 | 4.0 | 136.36 | 0.24 | 4.35 | -4.0 | 0.07 | 16.67 | 40.0 | 7.93 | 20.8 | 78.71 | 7.32 | 21.21 | -27.41 | 2.13 | 35.52 | 5.85 | 618 | 0.0 | -24.08 |
| 21Q1 (9) | 3.81 | -12.61 | 51.79 | 0.25 | 0.0 | 92.31 | 0.23 | -25.81 | -11.54 | 0.06 | 0.0 | 50.0 | 6.56 | 14.44 | 26.69 | 6.04 | -15.1 | -41.72 | 1.57 | 14.44 | -1.18 | 618 | 0.0 | -24.08 |
| 20Q4 (8) | 4.36 | -15.83 | 41.1 | 0.25 | -19.35 | 25.0 | 0.31 | 6.9 | 82.35 | 0.06 | 20.0 | 50.0 | 5.73 | -4.19 | -11.41 | 7.11 | 27.0 | 29.24 | 1.38 | 42.57 | 6.31 | 618 | 29.29 | -24.08 |
| 20Q3 (7) | 5.18 | 108.87 | 48.42 | 0.31 | 181.82 | 93.75 | 0.29 | 16.0 | 38.1 | 0.05 | 0.0 | 25.0 | 5.98 | 34.92 | 30.54 | 5.60 | -44.46 | -6.96 | 0.97 | -52.12 | -15.78 | 478 | -41.28 | -41.28 |
| 20Q2 (6) | 2.48 | -1.2 | -31.11 | 0.11 | -15.38 | -15.38 | 0.25 | -3.85 | 13.64 | 0.05 | 25.0 | 150.0 | 4.44 | -14.36 | 22.83 | 10.08 | -2.68 | 64.96 | 2.02 | 26.51 | 262.9 | 814 | 0.0 | 0.0 |
| 20Q1 (5) | 2.51 | -18.77 | -51.36 | 0.13 | -35.0 | -13.33 | 0.26 | 52.94 | -27.78 | 0.04 | 0.0 | 100.0 | 5.18 | -19.98 | 78.17 | 10.36 | 88.28 | 48.47 | 1.59 | 23.11 | 311.16 | 814 | 0.0 | 0.0 |
| 19Q4 (4) | 3.09 | -11.46 | 0.0 | 0.2 | 25.0 | 0.0 | 0.17 | -19.05 | 0.0 | 0.04 | 0.0 | 0.0 | 6.47 | 41.18 | 0.0 | 5.50 | -8.57 | 0.0 | 1.29 | 12.94 | 0.0 | 814 | 0.0 | 0.0 |
| 19Q3 (3) | 3.49 | -3.06 | 0.0 | 0.16 | 23.08 | 0.0 | 0.21 | -4.55 | 0.0 | 0.04 | 100.0 | 0.0 | 4.58 | 26.96 | 0.0 | 6.02 | -1.54 | 0.0 | 1.15 | 106.3 | 0.0 | 814 | 0.0 | 0.0 |
| 19Q2 (2) | 3.6 | -30.23 | 0.0 | 0.13 | -13.33 | 0.0 | 0.22 | -38.89 | 0.0 | 0.02 | 0.0 | 0.0 | 3.61 | 24.22 | 0.0 | 6.11 | -12.41 | 0.0 | 0.56 | 43.33 | 0.0 | 814 | 0.0 | 0.0 |
| 19Q1 (1) | 5.16 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.91 | 0.0 | 0.0 | 6.98 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 814 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.79 | 0.0 | 1.22 | 19.61 | 1.02 | 6.25 | 0.21 | 5.0 | 8.25 | 19.61 | 6.90 | 6.25 | 1.42 | 5.0 | 378 | 0.0 |
| 2022 (9) | 14.79 | 3.72 | 1.02 | 8.51 | 0.96 | -2.04 | 0.2 | -13.04 | 6.90 | 4.62 | 6.49 | -5.55 | 1.35 | -16.16 | 378 | -4.55 |
| 2021 (8) | 14.26 | -1.86 | 0.94 | 18.99 | 0.98 | -10.91 | 0.23 | 9.52 | 6.59 | 21.24 | 6.87 | -9.22 | 1.61 | 11.6 | 396 | -35.92 |
| 2020 (7) | 14.53 | -5.28 | 0.79 | 25.4 | 1.1 | 14.58 | 0.21 | 61.54 | 5.44 | 32.39 | 7.57 | 20.97 | 1.45 | 70.54 | 618 | 29.29 |
| 2019 (6) | 15.34 | -38.98 | 0.63 | -14.86 | 0.96 | -24.41 | 0.13 | -13.33 | 4.11 | 39.52 | 6.26 | 23.88 | 0.85 | 42.03 | 478 | -41.28 |
| 2018 (5) | 25.14 | -11.1 | 0.74 | -33.93 | 1.27 | 14.41 | 0.15 | 15.38 | 2.94 | -25.68 | 5.05 | 28.7 | 0.60 | 29.8 | 814 | 0.0 |
| 2017 (4) | 28.28 | 33.21 | 1.12 | 28.74 | 1.11 | 20.65 | 0.13 | -13.33 | 3.96 | -3.36 | 3.93 | -9.43 | 0.46 | -34.94 | 814 | 0.0 |
| 2016 (3) | 21.23 | 25.47 | 0.87 | 40.32 | 0.92 | 33.33 | 0.15 | 0.0 | 4.10 | 11.84 | 4.33 | 6.26 | 0.71 | -20.3 | 814 | 10.75 |
| 2015 (2) | 16.92 | 98.13 | 0.62 | 58.97 | 0.69 | 64.29 | 0.15 | -25.0 | 3.66 | -19.76 | 4.08 | -17.08 | 0.89 | -62.15 | 735 | 140.2 |
| 2014 (1) | 8.54 | -5.22 | 0.39 | -2.5 | 0.42 | -2.33 | 0.2 | 17.65 | 4.57 | 0 | 4.92 | 0 | 2.34 | 0 | 306 | -5.26 |
