- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 26.29 | -59.63 | -40.92 | 0.57 | -5.0 | -14.93 | 2.87 | -3.69 | -23.87 | 0.54 | 1.89 | -26.03 | 2.17 | 135.35 | 44.0 | 10.92 | 138.59 | 28.86 | 2.05 | 152.41 | 25.21 | 21915 | 0.0 | 0.0 |
| 23Q3 (19) | 65.13 | 37.03 | -16.34 | 0.6 | 7.14 | -26.83 | 2.98 | 11.19 | -13.12 | 0.53 | -1.85 | -10.17 | 0.92 | -21.81 | -12.54 | 4.58 | -18.85 | 3.85 | 0.81 | -28.37 | 7.37 | 21915 | 0.0 | 10.65 |
| 23Q2 (18) | 47.53 | 78.89 | -1.47 | 0.56 | 3.7 | -8.2 | 2.68 | 0.75 | -5.96 | 0.54 | 8.0 | 10.2 | 1.18 | -42.03 | -6.83 | 5.64 | -43.68 | -4.56 | 1.14 | -39.63 | 11.85 | 21915 | 0.0 | 10.65 |
| 23Q1 (17) | 26.57 | -40.29 | -11.64 | 0.54 | -19.4 | 22.73 | 2.66 | -29.44 | 6.83 | 0.5 | -31.51 | 11.11 | 2.03 | 34.99 | 38.89 | 10.01 | 18.17 | 20.9 | 1.88 | 14.71 | 25.75 | 21915 | 0.0 | 10.65 |
| 22Q4 (16) | 44.5 | -42.84 | 20.3 | 0.67 | -18.29 | 24.07 | 3.77 | 9.91 | 59.75 | 0.73 | 23.73 | 62.22 | 1.51 | 42.94 | 3.13 | 8.47 | 92.29 | 32.79 | 1.64 | 116.46 | 34.84 | 21915 | 10.65 | 10.65 |
| 22Q3 (15) | 77.85 | 61.38 | 77.9 | 0.82 | 34.43 | 74.47 | 3.43 | 20.35 | 77.72 | 0.59 | 20.41 | 63.89 | 1.05 | -16.7 | -1.93 | 4.41 | -25.42 | -0.1 | 0.76 | -25.39 | -7.88 | 19806 | 0.0 | 5.86 |
| 22Q2 (14) | 48.24 | 60.43 | 41.92 | 0.61 | 38.64 | 27.08 | 2.85 | 14.46 | 41.09 | 0.49 | 8.89 | 13.95 | 1.26 | -13.58 | -10.46 | 5.91 | -28.65 | -0.59 | 1.02 | -32.13 | -19.71 | 19806 | 0.0 | 5.86 |
| 22Q1 (13) | 30.07 | -18.71 | 94.13 | 0.44 | -18.52 | 2.33 | 2.49 | 5.51 | 32.45 | 0.45 | 0.0 | 9.76 | 1.46 | 0.23 | -47.29 | 8.28 | 29.79 | -31.77 | 1.50 | 23.01 | -43.46 | 19806 | 0.0 | 5.86 |
| 21Q4 (12) | 36.99 | -15.47 | 111.73 | 0.54 | 14.89 | 74.19 | 2.36 | 22.28 | 47.5 | 0.45 | 25.0 | 9.76 | 1.46 | 35.92 | -17.73 | 6.38 | 44.66 | -30.34 | 1.22 | 47.88 | -48.16 | 19806 | 5.86 | 5.86 |
| 21Q3 (11) | 43.76 | 28.74 | -19.29 | 0.47 | -2.08 | 23.68 | 1.93 | -4.46 | 1.05 | 0.36 | -16.28 | -14.29 | 1.07 | -23.94 | 53.25 | 4.41 | -25.79 | 25.2 | 0.82 | -34.97 | 6.2 | 18710 | 0.0 | -10.38 |
| 21Q2 (10) | 33.99 | 119.43 | 7.09 | 0.48 | 11.63 | 41.18 | 2.02 | 7.45 | 26.25 | 0.43 | 4.88 | 4.88 | 1.41 | -49.13 | 31.83 | 5.94 | -51.03 | 17.89 | 1.27 | -52.2 | -2.06 | 18710 | 0.0 | -10.38 |
| 21Q1 (9) | 15.49 | -11.33 | -16.09 | 0.43 | 38.71 | 19.44 | 1.88 | 17.5 | -1.57 | 0.41 | 0.0 | -2.38 | 2.78 | 56.44 | 42.35 | 12.14 | 32.52 | 17.3 | 2.65 | 12.78 | 16.34 | 18710 | 0.0 | -6.92 |
| 20Q4 (8) | 17.47 | -67.78 | -43.93 | 0.31 | -18.42 | -16.22 | 1.6 | -16.23 | -11.11 | 0.41 | -2.38 | -16.33 | 1.77 | 153.19 | 49.44 | 9.16 | 159.99 | 58.54 | 2.35 | 202.97 | 49.24 | 18710 | -10.38 | -6.92 |
| 20Q3 (7) | 54.22 | 70.83 | -20.15 | 0.38 | 11.76 | -13.64 | 1.91 | 19.38 | -23.29 | 0.42 | 2.44 | -12.5 | 0.70 | -34.57 | 8.15 | 3.52 | -30.12 | -3.94 | 0.77 | -40.03 | 9.58 | 20876 | 0.0 | 3.86 |
| 20Q2 (6) | 31.74 | 71.94 | -21.38 | 0.34 | -5.56 | -12.82 | 1.6 | -16.23 | -12.57 | 0.41 | -2.38 | -19.61 | 1.07 | -45.07 | 10.88 | 5.04 | -51.28 | 11.2 | 1.29 | -43.22 | 2.25 | 20876 | 3.86 | 3.86 |
| 20Q1 (5) | 18.46 | -40.76 | -20.29 | 0.36 | -2.7 | -2.7 | 1.91 | 6.11 | -4.5 | 0.42 | -14.29 | -4.55 | 1.95 | 64.24 | 22.07 | 10.35 | 79.11 | 19.81 | 2.28 | 44.68 | 19.76 | 20100 | 0.0 | 0.0 |
| 19Q4 (4) | 31.16 | -54.11 | 0.0 | 0.37 | -15.91 | 0.0 | 1.8 | -27.71 | 0.0 | 0.49 | 2.08 | 0.0 | 1.19 | 83.24 | 0.0 | 5.78 | 57.52 | 0.0 | 1.57 | 122.45 | 0.0 | 20100 | 0.0 | 0.0 |
| 19Q3 (3) | 67.9 | 68.19 | 0.0 | 0.44 | 12.82 | 0.0 | 2.49 | 36.07 | 0.0 | 0.48 | -5.88 | 0.0 | 0.65 | -32.92 | 0.0 | 3.67 | -19.1 | 0.0 | 0.71 | -44.04 | 0.0 | 20100 | 0.0 | 0.0 |
| 19Q2 (2) | 40.37 | 74.31 | 0.0 | 0.39 | 5.41 | 0.0 | 1.83 | -8.5 | 0.0 | 0.51 | 15.91 | 0.0 | 0.97 | -39.53 | 0.0 | 4.53 | -47.51 | 0.0 | 1.26 | -33.5 | 0.0 | 20100 | 0.0 | 0.0 |
| 19Q1 (1) | 23.16 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 2.0 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 1.60 | 0.0 | 0.0 | 8.64 | 0.0 | 0.0 | 1.90 | 0.0 | 0.0 | 20100 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 165.53 | -17.51 | 2.28 | -9.88 | 11.18 | -10.77 | 2.1 | -7.08 | 1.38 | 9.24 | 6.75 | 8.16 | 1.27 | 12.64 | 21915 | 0.0 |
| 2022 (9) | 200.66 | 54.09 | 2.53 | 31.09 | 12.53 | 52.99 | 2.26 | 36.14 | 1.26 | -14.93 | 6.24 | -0.71 | 1.13 | -11.65 | 21915 | 10.65 |
| 2021 (8) | 130.22 | 6.83 | 1.93 | 39.86 | 8.19 | 16.67 | 1.66 | 0.0 | 1.48 | 30.91 | 6.29 | 9.2 | 1.27 | -6.4 | 19806 | 5.86 |
| 2020 (7) | 121.89 | -25.03 | 1.38 | -12.66 | 7.02 | -13.65 | 1.66 | -13.54 | 1.13 | 16.51 | 5.76 | 15.18 | 1.36 | 15.33 | 18710 | -10.38 |
| 2019 (6) | 162.59 | 22.43 | 1.58 | 10.49 | 8.13 | 3.17 | 1.92 | 10.98 | 0.97 | -9.75 | 5.00 | -15.73 | 1.18 | -9.35 | 20876 | 3.86 |
| 2018 (5) | 132.8 | 30.15 | 1.43 | 8.33 | 7.88 | 51.83 | 1.73 | 47.86 | 1.08 | -16.76 | 5.93 | 16.66 | 1.30 | 13.61 | 20100 | 37.54 |
| 2017 (4) | 102.04 | 12.89 | 1.32 | -29.79 | 5.19 | 6.57 | 1.17 | 13.59 | 1.29 | -37.8 | 5.09 | -5.6 | 1.15 | 0.62 | 14614 | -7.94 |
| 2016 (3) | 90.39 | -3.51 | 1.88 | 0.0 | 4.87 | -2.01 | 1.03 | 5.1 | 2.08 | 3.64 | 5.39 | 1.55 | 1.14 | 8.93 | 15874 | 7.55 |
| 2015 (2) | 93.68 | 10.35 | 1.88 | 5.62 | 4.97 | 5.3 | 0.98 | 25.64 | 2.01 | -4.29 | 5.31 | -4.58 | 1.05 | 13.85 | 14760 | 9806.04 |
| 2014 (1) | 84.89 | 69.17 | 1.78 | 345.0 | 4.72 | 286.89 | 0.78 | 254.55 | 2.10 | 0 | 5.56 | 0 | 0.92 | 0 | 149 | 0.0 |
