玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)29.69-22.4-22.682.05-4.21-38.623.234.53-10.5300-100.06.9023.45-20.6210.8834.715.720.000-100.00-100.0-100.0
23Q3 (19)38.268.26-21.52.14-29.14-40.063.09-8.85-18.040005.59-34.55-23.648.08-15.814.410.0000191920.0-25.19
23Q2 (18)35.3410.82-22.183.0229.61-11.443.39-31.65-17.320008.5516.9613.89.59-38.336.240.0000191920.0-25.19
23Q1 (17)31.89-16.95-20.952.33-30.24-22.074.9637.426.210-100.0-100.07.31-16.0-1.4315.5565.4459.650.00-100.0-100.0191920.0-25.19
22Q4 (16)38.4-21.213.483.34-6.44-11.873.61-4.24-16.630.04033.338.7018.75-14.839.4021.54-19.430.10028.8519192-25.19-25.19
22Q3 (15)48.747.33-6.843.574.694.083.77-8.050.000-100.07.32-2.4611.737.73-14.337.350.000-100.0256530.0-11.28
22Q2 (14)45.4112.5739.723.4114.051.794.14.336.770-100.0-100.07.511.31-27.159.03-7.32-23.580.00-100.0-100.0256530.0-11.28
22Q1 (13)40.348.7-6.082.99-21.11-3.243.93-9.24-0.760.02-33.33100.07.41-27.433.029.74-16.515.660.05-38.67112.94256530.0-16.64
21Q4 (12)37.11-29.07-6.263.7910.51084.384.3314.8525.510.0350.050.010.2155.781163.5211.6761.9333.890.08111.4860.0225653-11.28-16.64
21Q3 (11)52.3260.985.613.432.39-53.273.77-1.82-5.750.02100.00.06.56-36.4-55.757.21-39.01-10.760.0424.24-5.31289130.0-6.05
21Q2 (10)32.5-24.33-24.653.358.4122.713.84-3.03-13.320.010.0-66.6710.3143.2762.8511.8228.1515.030.0332.15-55.7628913-6.05-6.05
21Q1 (9)42.958.4911.533.09865.6252.223.9614.789.090.01-50.0-75.07.19790.0836.489.225.8-2.190.02-53.91-77.58307750.0-12.02
20Q4 (8)39.59-20.08-20.280.32-95.64-89.613.45-13.75-15.850.020.0-33.330.81-94.54-86.978.717.935.550.0525.13-16.38307750.00.0
20Q3 (7)49.5414.86-1.537.34168.86208.44.0-9.7112.360.02-33.33-50.014.82134.08213.28.07-21.3914.110.04-41.96-49.22307750.0-12.02
20Q2 (6)43.1312.018.912.7334.4889.584.4322.04-8.090.03-25.0-25.06.3320.0859.4310.278.97-22.710.07-33.03-36.9330775-12.02-12.02
20Q1 (5)38.51-22.4516.912.03-34.0922.293.63-11.4613.080.0433.3333.335.27-15.014.69.4314.17-3.270.1071.9414.053497813.660.0
19Q4 (4)49.66-1.290.03.0829.410.04.115.170.00.03-25.00.06.2031.110.08.2616.680.00.06-24.020.030775-12.020.0
19Q3 (3)50.3138.710.02.3865.280.03.56-26.140.00.040.00.04.7319.150.07.08-46.750.00.08-27.910.0349780.00.0
19Q2 (2)36.2710.110.01.44-13.250.04.8250.160.00.0433.330.03.97-21.220.013.2936.370.00.1121.090.0349780.00.0
19Q1 (1)32.940.00.01.660.00.03.210.00.00.030.00.05.040.00.09.740.00.00.090.00.0349780.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)135.17-21.829.54-28.2714.68-4.74007.06-8.2510.8621.850.000191920.0
2022 (9)172.894.8613.3-2.6415.41-3.080.06-25.07.69-7.158.91-7.580.03-28.4819192-25.19
2021 (8)164.87-3.4613.669.9815.92.510.08-20.08.2913.939.646.190.05-17.1325653-11.28
2020 (7)170.780.9512.4245.2615.51-3.540.1-23.087.2743.99.08-4.450.06-23.828913-6.05
2019 (6)169.18-2.788.5510.7516.08-4.290.13-18.755.0513.929.50-1.550.08-16.4330775-12.02
2018 (5)174.0272.57.7249.916.8101.920.16300.04.44-13.19.6517.060.09131.8834978-9.08
2017 (4)100.88264.855.15381.318.32245.230.0405.1131.928.25-5.380.04038471455.54
2016 (3)27.6512.491.07-46.232.41-13.0003.87-52.28.72-22.660.00069250.46
2015 (2)24.58-1.41.99139.762.7722.03008.10143.1711.2723.760.00068938.41
2014 (1)24.93-15.290.83-10.752.277.58003.3309.1100.0006358-4.56

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