- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.18 | 63.64 | 1700.0 | 0 | 0 | 0 | 0.75 | -16.67 | -2.6 | 3.97 | -21.7 | -28.34 | 0.00 | 0 | 0 | 416.67 | -49.07 | -94.59 | 2205.56 | -52.15 | -96.02 | 81 | 0.0 | 0.0 |
| 23Q3 (19) | 0.11 | 10.0 | 1000.0 | 0 | 0 | 0 | 0.9 | 12.5 | 23.29 | 5.07 | 11.43 | -2.31 | 0.00 | 0 | 0 | 818.18 | 2.27 | -88.79 | 4609.09 | 1.3 | -91.12 | 81 | 0.0 | 0.0 |
| 23Q2 (18) | 0.1 | 400.0 | 400.0 | 0 | 0 | 0 | 0.8 | 6.67 | 5.26 | 4.55 | 34.62 | 17.27 | 0.00 | 0 | 0 | 800.00 | -78.67 | -78.95 | 4550.00 | -73.08 | -76.55 | 81 | 0.0 | 0.0 |
| 23Q1 (17) | 0.02 | 100.0 | 100.0 | 0 | 0 | 0 | 0.75 | -2.6 | -9.64 | 3.38 | -38.99 | 8.33 | 0.00 | 0 | 0 | 3750.00 | -51.3 | -54.82 | 16900.00 | -69.49 | -45.83 | 81 | 0.0 | 0.0 |
| 22Q4 (16) | 0.01 | 0.0 | -66.67 | 0 | 0 | 0 | 0.77 | 5.48 | 71.11 | 5.54 | 6.74 | 1.28 | 0.00 | 0 | 0 | 7700.00 | 5.48 | 413.33 | 55400.00 | 6.74 | 203.84 | 81 | 0.0 | 0.0 |
| 22Q3 (15) | 0.01 | -50.0 | -66.67 | 0 | 0 | 0 | 0.73 | -3.95 | 14.06 | 5.19 | 33.76 | 57.75 | 0.00 | 0 | 0 | 7300.00 | 92.11 | 242.19 | 51900.00 | 167.53 | 373.25 | 81 | 0.0 | 0.0 |
| 22Q2 (14) | 0.02 | 100.0 | -77.78 | 0 | 0 | 0 | 0.76 | -8.43 | 8.57 | 3.88 | 24.36 | 8.08 | 0.00 | 0 | 0 | 3800.00 | -54.22 | 388.57 | 19400.00 | -37.82 | 386.35 | 81 | 0.0 | 0.0 |
| 22Q1 (13) | 0.01 | -66.67 | -75.0 | 0 | 0 | 0 | 0.83 | 84.44 | 33.87 | 3.12 | -42.96 | 45.79 | 0.00 | 0 | 0 | 8300.00 | 453.33 | 435.48 | 31200.00 | 71.12 | 483.18 | 81 | 0.0 | 0.0 |
| 21Q4 (12) | 0.03 | 0.0 | -96.15 | 0 | 0 | 0 | 0.45 | -29.69 | -39.19 | 5.47 | 66.26 | 51.94 | 0.00 | 0 | 0 | 1500.00 | -29.69 | 1481.08 | 18233.33 | 66.26 | 3850.56 | 81 | 0.0 | 0.0 |
| 21Q3 (11) | 0.03 | -66.67 | 50.0 | 0 | 0 | 0 | 0.64 | -8.57 | -20.0 | 3.29 | -8.36 | 6.13 | 0.00 | 0 | 0 | 2133.33 | 174.29 | -46.67 | 10966.67 | 174.93 | -29.25 | 81 | 0.0 | 0.0 |
| 21Q2 (10) | 0.09 | 125.0 | -85.0 | 0 | 0 | 0 | 0.7 | 12.9 | 14.75 | 3.59 | 67.76 | 28.67 | 0.00 | 0 | 0 | 777.78 | -49.82 | 665.03 | 3988.89 | -25.44 | 757.83 | 81 | 0.0 | 0.0 |
| 21Q1 (9) | 0.04 | -94.87 | 0 | 0 | 0 | 0 | 0.62 | -16.22 | 12.73 | 2.14 | -40.56 | -32.06 | 0.00 | 0 | 0 | 1550.00 | 1533.78 | 0 | 5350.00 | 1059.17 | 0 | 81 | 0.0 | 0.0 |
| 20Q4 (8) | 0.78 | 3800.0 | 0 | 0 | 0 | 0 | 0.74 | -7.5 | 23.33 | 3.6 | 16.13 | -5.01 | 0.00 | 0 | 0 | 94.87 | -97.63 | 0 | 461.54 | -97.02 | 0 | 81 | 0.0 | -1.22 |
| 20Q3 (7) | 0.02 | -96.67 | 0 | 0 | 0 | 0 | 0.8 | 31.15 | 53.85 | 3.1 | 11.11 | 8.77 | 0.00 | 0 | 0 | 4000.00 | 3834.43 | 0 | 15500.00 | 3233.33 | 0 | 81 | 0.0 | -1.22 |
| 20Q2 (6) | 0.6 | 0 | 0 | 0 | 0 | 0 | 0.61 | 10.91 | -30.68 | 2.79 | -11.43 | -14.42 | 0.00 | 0 | 0 | 101.67 | 0 | 0 | 465.00 | 0 | 0 | 81 | 0.0 | -1.22 |
| 20Q1 (5) | 0 | 0 | 0 | 0 | 0 | 0 | 0.55 | -8.33 | -17.91 | 3.15 | -16.89 | 62.37 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 81 | -1.22 | -1.22 |
| 19Q4 (4) | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.6 | 15.38 | 0.0 | 3.79 | 32.98 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q3 (3) | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.52 | -40.91 | 0.0 | 2.85 | -12.58 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q2 (2) | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.88 | 31.34 | 0.0 | 3.26 | 68.04 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q1 (1) | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 1.94 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 82 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.42 | 740.0 | 0 | 0 | 3.19 | 2.9 | 16.97 | -4.29 | 0.00 | 0 | 759.52 | -87.75 | 4040.48 | -88.61 | 81 | 0.0 |
| 2022 (9) | 0.05 | -73.68 | 0 | 0 | 3.1 | 28.63 | 17.73 | 22.28 | 0.00 | 0 | 6200.00 | 388.8 | 35460.00 | 364.65 | 81 | 0.0 |
| 2021 (8) | 0.19 | -86.52 | 0 | 0 | 2.41 | -16.9 | 14.5 | 10.69 | 0.00 | 0 | 1268.42 | 516.72 | 7631.58 | 721.41 | 81 | 0.0 |
| 2020 (7) | 1.41 | 2250.0 | 0 | 0 | 2.9 | -7.35 | 13.1 | 4.22 | 0.00 | 0 | 205.67 | -96.06 | 929.08 | -95.57 | 81 | -1.22 |
| 2019 (6) | 0.06 | -53.85 | 0 | 0 | 3.13 | 1.29 | 12.57 | 11.54 | 0.00 | 0 | 5216.67 | 119.47 | 20950.00 | 141.66 | 82 | 0.0 |
| 2018 (5) | 0.13 | 0 | 0 | 0 | 3.09 | -9.38 | 11.27 | 32.74 | 0.00 | 0 | 2376.92 | 533.85 | 8669.23 | 828.49 | 82 | 0.0 |
| 2017 (4) | 0 | 0 | 0 | 0 | 3.41 | -1.16 | 8.49 | -1.16 | 0.00 | 0 | 375.00 | 0.0 | 933.70 | 0.0 | 82 | 0.0 |
| 2016 (3) | 0.92 | 0 | 0 | 0 | 3.45 | -16.87 | 8.59 | 32.56 | 0.00 | 0 | 375.00 | 0 | 933.70 | 0 | 82 | 0.0 |
| 2015 (2) | 0 | 0 | 0 | 0 | 4.15 | 82.82 | 6.48 | 33.61 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 82 | 0.0 |
| 2014 (1) | 0 | 0 | 0 | 0 | 2.27 | 86.07 | 4.85 | 40.58 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 82 | 22.39 |
