玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)41.651734.8248.8324.91245.84405.6413.65330.96185.0513.64330.8184.981.30354.9207.441.19390.24238.370.080.033.3327.36180.33479.6613.619.23-56.01183.72-36.26258.69-83.7255.52-271.6323.40-12.59-14.85
23Q3 (19)2.27-82.42-82.22-17.08-32.92-393.64-5.91-381.43-115.51-5.91-381.43-115.51-0.51-464.29-112.78-0.41-356.25-114.340.0833.3314.299.76-61.13-81.9312.46-6.17-58.71288.24149.73294.61-188.24-128.52-272.6626.77-21.8935.82
23Q2 (18)12.91-46.14-12.47-12.85-630.11-1467.072.10231.25588.372.10231.25588.370.14227.27380.00.16900.0300.00.0620.0-14.2925.1113.7756.8413.28-52.71-75.81-580.00-680.0-486.67660.0001420.034.275.7186.96
23Q1 (17)23.97100.751897.5-1.7678.490.77-1.6090.0390.9-1.6090.0390.9-0.1190.9193.29-0.0297.6798.180.05-16.67-28.5722.07367.581597.6928.08-9.24-31.11100.0095.24-8.47-0.00-100.0100.032.4217.9830.78
22Q4 (16)11.94-6.549.25-8.15-135.55-1.88-16.05-142.11-83.01-16.05-142.11-83.01-1.21-130.33-37.5-0.86-130.07-53.570.06-14.29-14.294.72-91.26-47.3230.942.52-16.3851.22667.68-44.9948.78-55.26371.5427.4839.429.7
22Q3 (15)12.77-13.42218.45-3.46-321.9579.3438.118962.79354.0738.118962.79354.073.998080.0337.52.867050.0355.360.070.0-12.554.02237.413992.4230.18-45.02-24.28-9.02-106.02-108.04109.02318.05987.7619.717.53-12.13
22Q2 (14)14.751129.17-30.49-0.8295.7-112.46-0.4397.55-113.92-0.4397.55-113.92-0.0596.95-110.640.04103.64-90.240.070.0-36.3616.011131.54-3.5554.8934.6738.33150.0037.29-29.41-50.00-440.055.5618.33-26.06-3.93
22Q1 (13)1.20-85.0-96.08-19.06-138.25-213.18-17.58-100.46-211.2-17.58-100.46-211.2-1.64-86.36-169.2-1.10-96.43-163.580.070.0-30.01.30-85.49-95.4340.7610.16-0.2109.2617.352.83-9.26-189.51-48.1524.79-1.0441.09
21Q4 (12)8.0099.5-76.23-8.0052.24-142.15-8.7741.53-154.34-8.7741.53-154.34-0.8847.62-131.32-0.5650.0-128.140.07-12.5-41.678.96578.79-66.7937.00-7.18-18.2193.10-17.08-20.6910.34184.24159.4825.0511.682.62
21Q3 (11)4.01-81.1-86.9-16.75-354.56-218.88-15.00-585.44-242.99-15.00-585.44-242.99-1.68-457.45-215.86-1.12-373.17-209.80.08-27.27-11.111.32-92.05-94.8139.860.45-17.98112.28-47.16-15.79-12.2889.0863.1622.4317.560.49
21Q2 (10)21.22-30.61-21.326.58-60.93-23.843.09-80.46-45.983.09-80.46-45.980.47-80.17-45.350.41-76.3-34.920.1110.022.2216.60-41.67-19.6139.68-2.84-38.5212.50100.039.64-112.50-1700.0-115.6219.088.59-24.5
21Q1 (9)30.58-9.122.5116.84-11.28160.6815.81-2.04-25.8115.81-2.04-25.812.37-15.66-41.341.73-13.07-25.750.10-16.670.028.465.49-19.1540.84-9.73-51.93106.25-9.49245.31-6.2564.06-108.8917.57-28.02-25.71
20Q4 (8)33.659.93-6.7618.9834.718.8916.1453.8646.4616.1453.8646.462.8193.7948.681.9995.170.090.1233.3333.3326.986.18-0.5545.24-6.91-44.96117.39-11.96-25.95-17.3947.8370.2924.419.36-5.53
20Q3 (7)30.6113.511.2314.0963.08348.7310.4983.391708.6210.4983.391708.621.4568.61350.01.0261.9385.710.090.00.025.4123.0535.3848.60-24.67-44.25133.33-12.38-75.76-33.3336.1192.5922.32-11.67-18.36
20Q2 (6)26.97-9.5947.78.6433.75207.25.72-73.16150.045.72-73.16150.040.86-78.71146.240.63-72.96186.30.09-10.012.520.65-41.34124.2164.52-24.06-39.71152.17394.57113.04-52.17-174.18-282.6125.276.85-18.64
20Q1 (5)29.83-17.3534.616.46-62.94420.9721.3193.38568.3521.3193.38568.354.04113.76653.422.3399.151394.440.1011.1125.035.2029.75122.584.963.37-22.1230.77-80.59207.6970.33220.15-42.0823.65-8.48-18.08
19Q4 (4)36.0931.140.017.43455.10.011.021800.00.011.021800.00.01.891790.00.01.17457.140.00.090.00.027.1344.540.082.19-5.720.0158.54-71.180.0-58.5486.990.025.84-5.490.0
19Q3 (3)27.5250.710.03.14138.960.00.58105.070.00.58105.070.00.10105.380.00.21128.770.00.0912.50.018.77103.80.087.18-18.540.0550.00670.00.0-450.00-1675.00.027.34-11.980.0
19Q2 (2)18.26-17.60.0-8.06-750.00.0-11.43-151.210.0-11.43-151.210.0-1.86-154.790.0-0.73-305.560.00.080.00.09.21-41.780.0107.02-1.90.071.43350.00.028.57-76.470.031.067.590.0
19Q1 (1)22.160.00.01.240.00.0-4.550.00.0-4.550.00.0-0.730.00.0-0.180.00.00.080.00.015.820.00.0109.090.00.0-28.570.00.0121.430.00.028.870.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.04103.29-0.23017.055.282.62-8.712.62-8.710.82-24.770.86-21.10.26-7.1420.951.613.61-56.01-7.140107.14-70.560.08-42.3428.5429.08
2022 (9)10.35-41.39-7.45016.1920.172.87403.512.87403.511.09263.331.09109.620.28-24.3220.6235.2130.94-16.38-261.110363.8900.14-22.7922.117.75
2021 (8)17.66-42.231.68-86.6913.4712.410.57-95.850.57-95.850.30-96.690.52-91.480.37-9.7615.25-43.9337.00-18.21290.00215.11-190.0000.1821.7920.52-14.25
2020 (7)30.5714.8412.62200.4811.99-25.4213.73013.7309.0506.101009.090.4117.1427.2049.4545.24-44.9692.0307.97-99.340.14191.8223.93-14.87
2019 (6)26.6204.20016.07-13.36-0.370-0.370-0.2400.5500.3516.6718.20082.19-8.87-1100.0001200.0043100.00.05-12.528.11-21.35
2018 (5)-6.380-31.64018.5548.6-32.550-32.550-17.890-9.2400.30-31.82-12.22090.199.3297.22-79.822.7800.06035.7453.92
2017 (4)27.21123.036.55012.48-7.151.3801.3801.0401.2100.44-4.3515.57562.5582.5032.72481.82447.64-381.8200.00023.221.0
2016 (3)12.200-11.95013.45-25.38-13.560-13.560-11.190-5.3200.4631.432.35062.16-40.1587.98-6.1312.0297.920.00022.99-23.01
2015 (2)-7.350-41.35018.0212.65-44.060-44.060-34.230-14.7100.352.94-23.190103.86-26.9693.720.26.07-6.00.00029.86-6.6
2014 (1)1.820-32.66016.0030.18-34.920-34.920-26.480-11.4400.34-10.53-16.880142.1938.9493.54-3.946.46146.580.00031.974.89

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