玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)41.14-0.1-3.7712.157.24-1.1411.809.361.818.4114.73-6.141.4321.19-16.371.0825.58-4.420.1220.09.0919.302.22-1.0844.78-5.61-34.62103.16-1.99-2.19-3.1639.8748.6621.56-12.29-5.44
23Q3 (19)41.18-1.984.4111.33-17.1854.1510.79-26.6543.17.33-22.0221.961.18-32.1814.560.86-25.8619.440.10-9.090.018.88-16.9414.747.44-27.03-33.67105.2613.57.86-5.26-178.14-318.4224.585.0-4.69
23Q2 (18)42.013.47-1.0413.6829.330.7814.7157.16-60.549.4049.68-72.121.7445.0-69.691.1639.76-66.860.110.010.022.7330.56-50.4165.01-12.82-2.6792.75-17.71229.216.74152.99-90.6623.411.3-5.22
23Q1 (17)40.60-5.03-2.9610.58-13.91-3.919.36-19.24-11.116.28-29.91-27.061.20-29.82-12.410.83-26.55-7.780.110.022.2217.41-10.76-12.3474.578.883.18112.716.868.46-12.71-106.21-159.3223.111.36-3.14
22Q4 (16)42.758.394.9312.2967.2143.0711.5953.7172.738.9649.0879.921.7166.02122.081.1356.94105.450.1110.022.2219.5118.5319.5568.49-4.24-1.11105.488.08-17.22-6.16-355.8277.5222.80-11.59-5.63
22Q3 (15)39.44-7.09-0.837.35-29.7367.817.54-79.77146.416.01-82.1784.361.03-82.06139.530.72-79.43105.710.100.025.016.46-64.0914.3171.527.08-2.7697.59246.4-31.112.41-96.66105.7825.794.41-4.97
22Q2 (14)42.451.468.2610.46-5.0143.2637.28254.04619.6933.71291.52879.945.74318.981147.833.50288.89872.220.1011.1125.045.84130.82176.4866.79-7.58-9.8428.17-72.89-65.8572.081570.46311.8924.703.52-6.37
22Q1 (13)41.842.77.2311.0128.17119.7610.5356.93184.598.6172.89258.751.3777.92341.940.9063.64221.430.090.028.5719.8621.6929.0472.274.35-5.9103.92-18.44-23.43-4.9082.1286.2723.86-1.24-12.5
21Q4 (12)40.742.443.828.5996.1222.546.71119.2816.494.9852.769.210.7779.0722.220.5557.1417.020.0912.512.516.3213.33-1.7569.26-5.83-6.76127.42-10.063.25-27.4234.19-28.8724.16-10.9814.67
21Q3 (11)39.771.433.874.381.86-20.223.06-40.93-46.63.26-5.23-25.740.43-6.52-21.820.35-2.78-16.670.080.014.2914.40-13.15-21.5373.55-0.72-2.96141.6771.7245.12-41.67-338.1-975.027.142.88-0.84
21Q2 (10)39.210.498.554.30-14.17207.235.1840.0-90.583.4443.33-93.750.4648.39-93.50.3628.57-91.040.0814.2914.2916.587.73-75.4974.08-3.54-3.682.50-39.211210.817.50149.0-83.7126.38-3.260
21Q1 (9)39.02-0.5610.415.01-28.53-5.653.70-35.76-5.132.40-47.37-29.620.31-50.79-44.640.28-40.43-34.880.07-12.5-22.2215.39-7.344.2776.803.39-10.0135.719.980.17-35.71-67.86-0.6527.2729.430
20Q4 (8)39.242.4811.137.0127.692436.675.760.52326.774.563.87260.560.6314.55243.180.4711.9570.00.0814.290.016.61-9.4877.8474.28-1.99-8.74123.4026.411010.64-21.28-546.81-123.9421.07-23.02-18.96
20Q3 (7)38.296.0128.025.49236.91168.115.73-89.58193.324.39-92.03177.150.55-92.23163.950.42-89.55240.00.070.0-12.518.35-72.87186.2775.79-1.38-20.1297.621414.37-25.884.76-95.57115.0227.370-3.39
20Q2 (6)36.122.2115.81-4.01-175.5247.5154.971309.49679.8555.051514.37704.287.081164.29616.794.02834.88781.360.07-22.22-12.567.64358.272177.4476.85-9.94-17.64-7.43-105.48-109.32107.43402.75472.940.000-100.0
20Q1 (5)35.340.08-5.715.311870.0387.033.90253.54213.373.41220.07192.920.56227.27212.00.43530.0326.320.0912.512.514.7658.03116.7485.334.843.19135.481119.35158.65-35.48-139.92-174.520.00-100.0-100.0
19Q4 (4)35.3118.050.0-0.3096.280.0-2.5458.630.0-2.8450.090.0-0.4448.840.0-0.1066.670.00.080.00.09.3445.710.081.39-14.220.011.11-91.560.088.89380.340.026.00-8.220.0
19Q3 (3)29.91-4.10.0-8.06-5.50.0-6.1435.230.0-5.6937.540.0-0.8637.230.0-0.3049.150.00.080.00.06.41115.820.094.881.680.0131.7165.280.0-31.71-269.110.028.33-0.560.0
19Q2 (2)31.19-16.780.0-7.64-312.970.0-9.48-175.580.0-9.11-148.230.0-1.37-174.00.0-0.59-210.530.00.080.00.02.97-56.390.093.3112.840.079.6952.130.018.75-60.620.028.492.040.0
19Q1 (1)37.480.00.0-1.850.00.0-3.440.00.0-3.670.00.0-0.500.00.0-0.190.00.00.080.00.06.810.00.082.690.00.052.380.00.047.620.00.027.920.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)41.24-0.9611.9615.894.65-10.1611.70-29.227.88-44.155.49-43.464.00-35.380.459.7619.63-22.0744.78-34.62102.1663.5-2.1604.77-6.023.13-4.62
2022 (9)41.644.8110.3281.055.18-21.3916.53247.2714.11293.049.71403.116.19307.240.4132.2625.1960.4568.49-1.1162.48-47.9937.5205.074.4124.25-7.23
2021 (8)39.736.545.7053.646.58-6.534.76-70.943.59-77.021.93-78.121.52-71.90.31-3.1315.70-44.0969.26-6.76120.13429.42-20.1304.86-8.3826.144.1
2020 (7)37.2911.583.7107.041.516.38015.6208.8205.4100.32-3.0328.08337.3874.28-8.7422.69-72.3577.31348.395.30-20.3625.11-9.19
2019 (6)33.42-16.72-4.4506.9456.19-5.400-5.320-3.070-1.2200.336.456.42-69.8481.3919.3282.07017.24-85.566.6654.9827.650.11
2018 (5)40.133.96-2.6704.44-10.1213.74012.4306.9504.2300.3119.2321.292738.6768.21-23.56-19.380119.38834.014.29027.62-4.0
2017 (4)38.60-11.63-6.2304.9416.71-7.130-7.260-3.250-1.5700.26-21.210.75-94.4389.2359.487.22012.78-90.980.00028.77-6.07
2016 (3)43.68-5.31-2.7004.2419.416.4105.1102.5902.0600.33-17.513.46134.4955.986.89-41.670141.67-78.750.00030.6313.11
2015 (2)46.13-1.350.9403.556.85-0.180-1.590-0.920-0.3000.402.565.74-47.7252.3743.6-566.670666.67307.960.00027.08-15.82
2014 (1)46.760-3.4903.3212.075.5604.1702.3001.9000.39-17.0210.9810.5736.47-25.46-63.410163.41367.960.00032.172.48

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