- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.78 | -15.81 | -9.79 | 0.12 | -7.69 | -7.69 | 0.35 | 2.94 | 16.67 | 0.16 | 0.0 | -30.43 | 3.17 | 9.65 | 2.32 | 9.26 | 22.28 | 29.32 | 4.23 | 18.78 | -22.89 | 451 | 0.0 | 0.0 |
| 23Q3 (19) | 4.49 | 28.29 | 7.93 | 0.13 | -7.14 | -7.14 | 0.34 | 25.93 | 3.03 | 0.16 | 0.0 | -33.33 | 2.90 | -27.62 | -13.97 | 7.57 | -1.84 | -4.54 | 3.56 | -22.05 | -38.23 | 451 | 0.0 | 1.58 |
| 23Q2 (18) | 3.5 | 2.34 | 1.16 | 0.14 | 7.69 | 55.56 | 0.27 | -12.9 | 0.0 | 0.16 | -15.79 | -44.83 | 4.00 | 5.23 | 53.78 | 7.71 | -14.89 | -1.14 | 4.57 | -17.71 | -45.46 | 451 | 0.0 | 1.58 |
| 23Q1 (17) | 3.42 | -18.38 | -7.82 | 0.13 | 0.0 | 18.18 | 0.31 | 3.33 | 0.0 | 0.19 | -17.39 | 18.75 | 3.80 | 22.51 | 28.2 | 9.06 | 26.6 | 8.48 | 5.56 | 1.21 | 28.82 | 451 | 0.0 | 1.58 |
| 22Q4 (16) | 4.19 | 0.72 | -18.8 | 0.13 | -7.14 | 30.0 | 0.3 | -9.09 | -3.23 | 0.23 | -4.17 | 53.33 | 3.10 | -7.81 | 60.1 | 7.16 | -9.74 | 19.18 | 5.49 | -4.85 | 88.83 | 451 | 1.58 | 1.58 |
| 22Q3 (15) | 4.16 | 20.23 | 10.34 | 0.14 | 55.56 | 40.0 | 0.33 | 22.22 | 17.86 | 0.24 | -17.24 | 33.33 | 3.37 | 29.38 | 26.87 | 7.93 | 1.66 | 6.81 | 5.77 | -31.17 | 20.83 | 444 | 0.0 | 1.83 |
| 22Q2 (14) | 3.46 | -6.74 | 16.11 | 0.09 | -18.18 | 0.0 | 0.27 | -12.9 | -12.9 | 0.29 | 81.25 | 107.14 | 2.60 | -12.27 | -13.87 | 7.80 | -6.61 | -24.99 | 8.38 | 94.35 | 78.41 | 444 | 0.0 | 1.83 |
| 22Q1 (13) | 3.71 | -28.1 | 23.26 | 0.11 | 10.0 | 22.22 | 0.31 | 0.0 | 6.9 | 0.16 | 6.67 | 14.29 | 2.96 | 52.99 | -0.84 | 8.36 | 39.08 | -13.27 | 4.31 | 48.36 | -7.28 | 444 | 0.0 | 1.83 |
| 21Q4 (12) | 5.16 | 36.87 | 40.6 | 0.1 | 0.0 | 11.11 | 0.31 | 10.71 | 6.9 | 0.15 | -16.67 | 7.14 | 1.94 | -26.94 | -20.97 | 6.01 | -19.11 | -23.97 | 2.91 | -39.11 | -23.8 | 444 | 1.83 | 1.83 |
| 21Q3 (11) | 3.77 | 26.51 | 40.15 | 0.1 | 11.11 | 66.67 | 0.28 | -9.68 | 21.74 | 0.18 | 28.57 | 50.0 | 2.65 | -12.17 | 18.92 | 7.43 | -28.6 | -13.14 | 4.77 | 1.63 | 7.03 | 436 | 0.0 | 46.31 |
| 21Q2 (10) | 2.98 | -1.0 | 55.21 | 0.09 | 0.0 | 80.0 | 0.31 | 6.9 | 29.17 | 0.14 | 0.0 | 16.67 | 3.02 | 1.01 | 15.97 | 10.40 | 7.97 | -16.78 | 4.70 | 1.01 | -24.83 | 436 | 0.0 | 46.31 |
| 21Q1 (9) | 3.01 | -17.98 | 111.97 | 0.09 | 0.0 | 125.0 | 0.29 | 0.0 | 26.09 | 0.14 | 0.0 | 27.27 | 2.99 | 21.93 | 6.15 | 9.63 | 21.93 | -40.52 | 4.65 | 21.93 | -39.96 | 436 | 0.0 | 119.1 |
| 20Q4 (8) | 3.67 | 36.43 | 8.58 | 0.09 | 50.0 | 50.0 | 0.29 | 26.09 | 0.0 | 0.14 | 16.67 | -6.67 | 2.45 | 9.95 | 38.15 | 7.90 | -7.58 | -7.9 | 3.81 | -14.49 | -14.04 | 436 | 46.31 | 119.1 |
| 20Q3 (7) | 2.69 | 40.1 | 31.22 | 0.06 | 20.0 | 20.0 | 0.23 | -4.17 | 4.55 | 0.12 | 0.0 | 20.0 | 2.23 | -14.35 | -8.55 | 8.55 | -31.6 | -20.33 | 4.46 | -28.62 | -8.55 | 298 | 0.0 | 49.75 |
| 20Q2 (6) | 1.92 | 35.21 | -4.95 | 0.05 | 25.0 | 25.0 | 0.24 | 4.35 | 20.0 | 0.12 | 9.09 | 9.09 | 2.60 | -7.55 | 31.51 | 12.50 | -22.83 | 26.25 | 6.25 | -19.32 | 14.77 | 298 | 49.75 | 49.75 |
| 20Q1 (5) | 1.42 | -57.99 | -20.22 | 0.04 | -33.33 | -42.86 | 0.23 | -20.69 | 9.52 | 0.11 | -26.67 | 10.0 | 2.82 | 58.69 | -28.37 | 16.20 | 88.78 | 37.29 | 7.75 | 74.55 | 37.89 | 199 | 0.0 | 0.0 |
| 19Q4 (4) | 3.38 | 64.88 | 0.0 | 0.06 | 20.0 | 0.0 | 0.29 | 31.82 | 0.0 | 0.15 | 50.0 | 0.0 | 1.78 | -27.22 | 0.0 | 8.58 | -20.05 | 0.0 | 4.44 | -9.02 | 0.0 | 199 | 0.0 | 0.0 |
| 19Q3 (3) | 2.05 | 1.49 | 0.0 | 0.05 | 25.0 | 0.0 | 0.22 | 10.0 | 0.0 | 0.1 | -9.09 | 0.0 | 2.44 | 23.17 | 0.0 | 10.73 | 8.39 | 0.0 | 4.88 | -10.42 | 0.0 | 199 | 0.0 | 0.0 |
| 19Q2 (2) | 2.02 | 13.48 | 0.0 | 0.04 | -42.86 | 0.0 | 0.2 | -4.76 | 0.0 | 0.11 | 10.0 | 0.0 | 1.98 | -49.65 | 0.0 | 9.90 | -16.08 | 0.0 | 5.45 | -3.07 | 0.0 | 199 | 0.0 | 0.0 |
| 19Q1 (1) | 1.78 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 3.93 | 0.0 | 0.0 | 11.80 | 0.0 | 0.0 | 5.62 | 0.0 | 0.0 | 199 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.19 | -2.06 | 0.53 | 12.77 | 1.27 | 4.1 | 0.67 | -26.37 | 3.49 | 15.14 | 8.36 | 6.29 | 4.41 | -24.82 | 451 | 0.0 |
| 2022 (9) | 15.51 | 3.95 | 0.47 | 23.68 | 1.22 | 2.52 | 0.91 | 49.18 | 3.03 | 18.98 | 7.87 | -1.38 | 5.87 | 43.51 | 451 | 1.58 |
| 2021 (8) | 14.92 | 53.97 | 0.38 | 58.33 | 1.19 | 21.43 | 0.61 | 27.08 | 2.55 | 2.83 | 7.98 | -21.14 | 4.09 | -17.46 | 444 | 1.83 |
| 2020 (7) | 9.69 | 4.98 | 0.24 | 9.09 | 0.98 | 6.52 | 0.48 | 4.35 | 2.48 | 3.91 | 10.11 | 1.46 | 4.95 | -0.61 | 436 | 46.31 |
| 2019 (6) | 9.23 | -21.78 | 0.22 | 37.5 | 0.92 | -2.13 | 0.46 | -2.13 | 2.38 | 75.79 | 9.97 | 25.12 | 4.98 | 25.12 | 298 | 49.75 |
| 2018 (5) | 11.8 | 79.6 | 0.16 | -30.43 | 0.94 | 11.9 | 0.47 | 23.68 | 1.36 | -61.27 | 7.97 | -37.69 | 3.98 | -31.14 | 199 | 136.9 |
| 2017 (4) | 6.57 | 90.43 | 0.23 | -4.17 | 0.84 | 58.49 | 0.38 | 90.0 | 3.50 | -49.68 | 12.79 | -16.77 | 5.78 | -0.23 | 84 | 15.07 |
| 2016 (3) | 3.45 | -37.73 | 0.24 | 166.67 | 0.53 | 3.92 | 0.2 | 42.86 | 6.96 | 328.21 | 15.36 | 66.88 | 5.80 | 129.4 | 73 | -65.4 |
| 2015 (2) | 5.54 | -7.97 | 0.09 | -66.67 | 0.51 | -34.62 | 0.14 | -58.82 | 1.62 | -63.78 | 9.21 | -28.95 | 2.53 | -55.26 | 211 | -58.3 |
| 2014 (1) | 6.02 | -12.37 | 0.27 | -3.57 | 0.78 | 18.18 | 0.34 | -5.56 | 4.49 | 0 | 12.96 | 0 | 5.65 | 0 | 506 | 0.0 |
