玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.26-10.4-10.9410.64-26.11-40.439.74-36.09-41.997.71-29.2-36.653.07-30.39-45.571.94-25.67-41.030.230.0-11.5414.48-26.46-29.6464.02-17.7-14.18109.0915.192.38-9.09-262.12-44.6620.700.788.38
23Q3 (19)34.89-1.445.2814.40-17.9-9.8315.24-25.48-13.2610.89-27.11-12.114.41-29.33-20.972.61-30.95-14.430.23-4.17-4.1719.69-18.77-8.0377.79-4.29-0.1794.7010.454.295.61-60.66-39.0220.5412.863.74
23Q2 (18)35.407.963.2117.5419.323.320.4540.261.4414.9439.52.266.2454.84-10.473.7850.00.270.244.35-4.024.2429.562.0681.2834.28-17.0485.75-14.871.8114.252081.29-9.6518.20-9.9-7.47
23Q1 (17)32.79-6.5810.1114.70-17.6926.2914.58-13.1616.0810.71-12.021.294.03-28.5510.412.52-23.422.930.23-11.540.018.71-9.0912.9160.53-18.86-22.79100.72-5.488.58-0.7288.55-109.9420.205.76-0.39
22Q4 (16)35.105.917.3117.8611.8326.5816.79-4.4418.9912.17-1.7819.315.641.0819.243.297.8733.740.268.338.3320.58-3.8814.6574.60-4.26-14.86106.5617.356.56-6.28-168.34019.10-3.54-4.36
22Q3 (15)33.14-3.381.7515.97-5.952.3717.57-12.858.4612.39-15.24.035.58-19.94-4.293.05-19.17.020.24-4.04.3521.41-9.855.9977.92-20.47-26.4890.807.81-5.599.20-41.72140.7519.800.66-0.95
22Q2 (14)34.3015.182.9116.9845.885.7920.1660.5117.0114.6165.4619.276.9790.9618.143.7783.927.80.258.74.1723.7543.3311.7197.9724.96-13.9984.22-9.2-9.7415.78117.92135.8619.67-3.010.15
22Q1 (13)29.78-8.96-13.6111.64-17.51-25.6712.56-10.99-20.368.83-13.43-23.223.65-22.83-24.92.05-16.67-19.290.23-4.179.5216.57-7.69-18.7378.40-10.52-17.4492.76-7.24-6.857.240768.7820.281.55-2.08
21Q4 (12)32.710.43-9.4714.11-9.55-21.2614.11-12.9-26.0910.20-14.36-33.384.73-18.87-39.052.46-13.68-35.260.244.350.017.95-11.14-23.5587.62-17.33-12.41100.003.976.710.00-100.0-100.019.97-0.15.22
21Q3 (11)32.57-2.28-10.8215.60-2.8-15.416.20-5.98-9.811.91-2.78-9.365.83-1.19-10.992.85-3.39-4.040.23-4.174.5520.20-4.99-12.59105.99-6.95-12.1196.183.08-6.323.82-42.9242.9619.991.789.18
21Q2 (10)33.33-3.31-1.316.052.4914.7217.239.2615.0212.256.5211.775.9021.424.212.9516.1431.70.2414.2926.3221.264.271.67113.9119.96-16.2693.31-6.30.136.69702.68-1.7219.64-5.170
21Q1 (9)34.47-4.59-3.2615.66-12.6117.2215.77-17.3917.3411.50-24.8914.664.86-37.3716.552.54-33.1621.530.21-12.510.5320.39-13.164.7394.96-5.07-15.0999.586.270.160.83-86.7544.1720.719.11-10.69
20Q4 (8)36.13-1.07-2.817.92-2.822.3419.096.2910.7315.3116.5116.697.7618.4712.953.8027.9516.210.249.090.023.481.65.53100.03-17.06-12.6493.71-8.73-7.976.29335.4530.8218.983.66392.9
20Q3 (7)36.528.14-3.2818.4431.816.2817.9619.897.8713.1419.897.446.5537.893.312.9732.596.070.2215.790.023.1110.525.09120.60-11.34-4.53102.6710.17-1.34-2.67-139.2534.2718.310-10.29
20Q2 (6)33.77-5.22-8.9813.994.72-15.6214.9811.46-19.5910.969.27-20.124.7513.91-32.622.247.18-26.070.190.0-9.5220.917.4-12.33136.0321.63-9.993.19-6.264.846.811077.49-38.740.00-100.0-100.0
20Q1 (5)35.63-4.14-7.4813.36-23.7-14.8513.44-22.04-12.910.03-23.55-21.824.17-39.3-26.582.09-36.09-22.880.19-20.83-5.019.47-12.49-4.42111.84-2.32-18.8699.42-2.36-2.540.58139.6138.3423.19457.8718.98
19Q4 (4)37.17-1.560.017.510.920.017.243.540.013.127.280.06.878.360.03.2716.790.00.249.090.022.251.180.0114.50-9.360.0101.82-2.150.0-1.4664.090.0-6.48-131.750.0
19Q3 (3)37.761.780.017.354.640.016.65-10.630.012.23-10.860.06.34-10.070.02.80-7.590.00.224.760.021.99-7.80.0126.32-16.330.0104.0717.070.0-4.07-136.590.020.412.870.0
19Q2 (2)37.10-3.660.016.585.670.018.6320.740.013.726.940.07.0524.120.03.0311.810.00.215.00.023.8517.080.0150.979.530.088.89-12.860.011.11837.040.019.841.80.0
19Q1 (1)38.510.00.015.690.00.015.430.00.012.830.00.05.680.00.02.710.00.00.200.00.020.370.00.0137.840.00.0102.010.00.0-1.510.00.019.490.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.611.1414.33-9.252.669.7215.05-11.011.10-8.3418.15-16.8611.29-8.730.97-3.019.32-6.7164.02-14.1895.231.964.77-28.5618.6122.6219.891.07
2022 (9)33.230.0315.793.02.42-8.3316.916.9612.115.7621.836.2812.3713.491.007.5320.713.9174.60-14.8693.39-3.676.68119.2815.18-2.9919.68-1.89
2021 (8)33.22-6.6615.33-5.022.64-20.5215.81-4.7611.45-9.0520.54-3.5710.901.770.9313.4119.93-9.087.62-12.4196.95-0.33.0510.5215.65-14.1220.06-1.47
2020 (7)35.59-5.3216.14-4.13.338.816.60-2.6412.59-3.0821.30-16.4710.71-16.850.82-12.7721.90-1.35100.03-12.6497.24-1.572.76111.6618.22-13.1520.365.11
2019 (6)37.59-18.6516.83-24.093.06155.2217.05-27.3912.99-25.925.501.2712.880.70.9432.3922.20-17.01114.5013.8798.804.71.30-76.4520.981.7219.378.94
2018 (5)46.212.3322.176.641.20-5.5823.4812.6117.535.1625.18-2.8912.792.980.71-1.3926.7510.77100.55-3.7194.36-5.45.532037.9120.62017.78-1.66
2017 (4)45.16-0.4820.793.331.276.3120.851.0716.675.1125.93-4.2812.42-2.890.72-6.4924.15-0.25104.42-18.899.742.190.26-89.810.00018.083.49
2016 (3)45.38-2.8520.12-27.181.19-3.8820.63-28.5715.86-26.9127.09-17.6812.79-28.980.77-6.124.21-20.83128.6014.1897.601.982.54-40.920.00017.4716.31
2015 (2)46.715.4227.635.91.248.1928.886.1421.704.7332.91-3.2118.01-20.660.82-24.0730.585.89112.63125.1795.70-0.244.305.670.00015.028.76
2014 (1)44.31026.0901.15-13.8127.21020.72034.00022.7001.081.8928.88-2.9250.02-5.395.932.414.07-35.710.00013.81-2.4

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