- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.54 | -14.92 | -9.94 | 0.19 | 5.56 | -20.83 | 0.28 | -42.86 | 0.0 | 0.05 | -16.67 | -58.33 | 12.34 | 24.06 | -12.09 | 18.18 | -32.84 | 11.04 | 3.25 | -2.06 | -53.73 | 312 | 0.0 | 0.0 |
| 23Q3 (19) | 1.81 | 36.09 | -13.4 | 0.18 | -18.18 | -25.0 | 0.49 | 36.11 | 113.04 | 0.06 | -25.0 | -50.0 | 9.94 | -39.88 | -13.4 | 27.07 | 0.02 | 146.0 | 3.31 | -44.89 | -42.27 | 312 | 0.0 | -32.17 |
| 23Q2 (18) | 1.33 | -15.82 | -27.72 | 0.22 | 10.0 | -4.35 | 0.36 | 50.0 | 56.52 | 0.08 | -20.0 | -38.46 | 16.54 | 30.68 | 32.33 | 27.07 | 78.2 | 116.54 | 6.02 | -4.96 | -14.86 | 312 | 0.0 | -32.17 |
| 23Q1 (17) | 1.58 | -7.6 | -33.33 | 0.2 | -16.67 | -4.76 | 0.24 | -14.29 | 4.35 | 0.1 | -16.67 | -28.57 | 12.66 | -9.81 | 42.86 | 15.19 | -7.23 | 56.52 | 6.33 | -9.81 | 7.14 | 312 | 0.0 | -32.17 |
| 22Q4 (16) | 1.71 | -18.18 | -36.19 | 0.24 | 0.0 | 14.29 | 0.28 | 21.74 | 40.0 | 0.12 | 0.0 | 20.0 | 14.04 | 22.22 | 79.11 | 16.37 | 48.79 | 119.42 | 7.02 | 22.22 | 88.07 | 312 | -32.17 | -32.17 |
| 22Q3 (15) | 2.09 | 13.59 | -13.64 | 0.24 | 4.35 | 26.32 | 0.23 | 0.0 | 9.52 | 0.12 | -7.69 | 50.0 | 11.48 | -8.13 | 46.26 | 11.00 | -11.96 | 26.82 | 5.74 | -18.73 | 73.68 | 460 | 0.0 | 29.21 |
| 22Q2 (14) | 1.84 | -22.36 | -2.13 | 0.23 | 9.52 | 43.75 | 0.23 | 0.0 | 27.78 | 0.13 | -7.14 | 30.0 | 12.50 | 41.07 | 46.88 | 12.50 | 28.8 | 30.56 | 7.07 | 19.6 | 32.83 | 460 | 0.0 | 29.21 |
| 22Q1 (13) | 2.37 | -11.57 | 107.89 | 0.21 | 0.0 | 40.0 | 0.23 | 15.0 | 35.29 | 0.14 | 40.0 | 27.27 | 8.86 | 13.08 | -32.66 | 9.70 | 30.04 | -34.92 | 5.91 | 58.31 | -38.78 | 460 | 0.0 | 29.21 |
| 21Q4 (12) | 2.68 | 10.74 | 129.06 | 0.21 | 10.53 | 23.53 | 0.2 | -4.76 | 33.33 | 0.1 | 25.0 | 25.0 | 7.84 | -0.2 | -46.07 | 7.46 | -14.0 | -41.79 | 3.73 | 12.87 | -45.43 | 460 | 29.21 | 29.21 |
| 21Q3 (11) | 2.42 | 28.72 | 95.16 | 0.19 | 18.75 | 11.76 | 0.21 | 16.67 | -16.0 | 0.08 | -20.0 | -11.11 | 7.85 | -7.75 | -42.73 | 8.68 | -9.37 | -56.96 | 3.31 | -37.85 | -54.45 | 356 | 0.0 | 5.33 |
| 21Q2 (10) | 1.88 | 64.91 | 48.03 | 0.16 | 6.67 | -11.11 | 0.18 | 5.88 | 12.5 | 0.1 | -9.09 | 11.11 | 8.51 | -35.32 | -39.95 | 9.57 | -35.79 | -24.0 | 5.32 | -44.87 | -24.94 | 356 | 0.0 | 5.33 |
| 21Q1 (9) | 1.14 | -2.56 | 18.75 | 0.15 | -11.76 | -16.67 | 0.17 | 13.33 | 13.33 | 0.11 | 37.5 | 22.22 | 13.16 | -9.44 | -29.82 | 14.91 | 16.32 | -4.56 | 9.65 | 41.12 | 2.92 | 356 | 0.0 | -5.32 |
| 20Q4 (8) | 1.17 | -5.65 | -13.97 | 0.17 | 0.0 | 6.25 | 0.15 | -40.0 | 7.14 | 0.08 | -11.11 | -11.11 | 14.53 | 5.98 | 23.5 | 12.82 | -36.41 | 24.54 | 6.84 | -5.79 | 3.32 | 356 | 5.33 | -5.32 |
| 20Q3 (7) | 1.24 | -2.36 | -12.06 | 0.17 | -5.56 | 6.25 | 0.25 | 56.25 | 66.67 | 0.09 | 0.0 | 0.0 | 13.71 | -3.27 | 20.82 | 20.16 | 60.03 | 89.52 | 7.26 | 2.42 | 13.71 | 338 | 0.0 | -10.11 |
| 20Q2 (6) | 1.27 | 32.29 | -13.01 | 0.18 | 0.0 | 0.0 | 0.16 | 6.67 | 0.0 | 0.09 | 0.0 | 0.0 | 14.17 | -24.41 | 14.96 | 12.60 | -19.37 | 14.96 | 7.09 | -24.41 | 14.96 | 338 | -10.11 | -10.11 |
| 20Q1 (5) | 0.96 | -29.41 | -36.0 | 0.18 | 12.5 | -5.26 | 0.15 | 7.14 | -16.67 | 0.09 | 0.0 | 0.0 | 18.75 | 59.38 | 48.03 | 15.62 | 51.79 | 30.21 | 9.38 | 41.67 | 56.25 | 376 | 0.0 | 0.0 |
| 19Q4 (4) | 1.36 | -3.55 | 0.0 | 0.16 | 0.0 | 0.0 | 0.14 | -6.67 | 0.0 | 0.09 | 0.0 | 0.0 | 11.76 | 3.68 | 0.0 | 10.29 | -3.24 | 0.0 | 6.62 | 3.68 | 0.0 | 376 | 0.0 | 0.0 |
| 19Q3 (3) | 1.41 | -3.42 | 0.0 | 0.16 | -11.11 | 0.0 | 0.15 | -6.25 | 0.0 | 0.09 | 0.0 | 0.0 | 11.35 | -7.96 | 0.0 | 10.64 | -2.93 | 0.0 | 6.38 | 3.55 | 0.0 | 376 | 0.0 | 0.0 |
| 19Q2 (2) | 1.46 | -2.67 | 0.0 | 0.18 | -5.26 | 0.0 | 0.16 | -11.11 | 0.0 | 0.09 | 0.0 | 0.0 | 12.33 | -2.67 | 0.0 | 10.96 | -8.68 | 0.0 | 6.16 | 2.74 | 0.0 | 376 | 0.0 | 0.0 |
| 19Q1 (1) | 1.5 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 12.67 | 0.0 | 0.0 | 12.00 | 0.0 | 0.0 | 6.00 | 0.0 | 0.0 | 376 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.26 | -21.95 | 0.79 | -15.05 | 1.36 | 40.21 | 0.29 | -43.14 | 12.62 | 8.83 | 21.73 | 79.63 | 4.63 | -27.15 | 312 | 0.0 |
| 2022 (9) | 8.02 | -1.23 | 0.93 | 30.99 | 0.97 | 27.63 | 0.51 | 34.21 | 11.60 | 32.62 | 12.09 | 29.22 | 6.36 | 35.88 | 312 | -32.17 |
| 2021 (8) | 8.12 | 75.0 | 0.71 | 1.43 | 0.76 | 8.57 | 0.38 | 8.57 | 8.74 | -42.04 | 9.36 | -37.96 | 4.68 | -37.96 | 460 | 29.21 |
| 2020 (7) | 4.64 | -19.02 | 0.7 | 0.0 | 0.7 | 12.9 | 0.35 | -5.41 | 15.09 | 23.49 | 15.09 | 39.43 | 7.54 | 16.82 | 356 | 5.33 |
| 2019 (6) | 5.73 | -6.07 | 0.7 | -13.58 | 0.62 | -4.62 | 0.37 | -17.78 | 12.22 | -8.0 | 10.82 | 1.54 | 6.46 | -12.47 | 338 | -10.11 |
| 2018 (5) | 6.1 | -12.61 | 0.81 | -17.35 | 0.65 | -10.96 | 0.45 | -10.0 | 13.28 | -5.42 | 10.66 | 1.89 | 7.38 | 2.98 | 376 | 1.35 |
| 2017 (4) | 6.98 | -6.81 | 0.98 | -19.67 | 0.73 | -15.12 | 0.5 | 2.04 | 14.04 | -13.8 | 10.46 | -8.91 | 7.16 | 9.5 | 371 | -16.82 |
| 2016 (3) | 7.49 | -5.67 | 1.22 | -0.81 | 0.86 | -18.87 | 0.49 | -2.0 | 16.29 | 5.15 | 11.48 | -13.99 | 6.54 | 3.89 | 446 | -8.61 |
| 2015 (2) | 7.94 | -3.87 | 1.23 | -1.6 | 1.06 | 27.71 | 0.5 | -23.08 | 15.49 | 2.37 | 13.35 | 32.86 | 6.30 | -19.98 | 488 | -7.75 |
| 2014 (1) | 8.26 | -7.4 | 1.25 | 8.7 | 0.83 | 1.22 | 0.65 | -1.52 | 15.13 | 0 | 10.05 | 0 | 7.87 | 0 | 529 | -0.56 |
