玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)30.484.17-1.910.6433.5-10.299.32-10.98-16.048.39-4.66-10.743.75-9.8620.972.15-0.4619.440.254.1731.5811.39-7.77-14.8173.89-6.2210.7114.1950.166.85-14.19-159.25-106.6713.37-1.7658.41
23Q3 (19)29.264.24-21.957.9741.31-30.5710.4737.04-37.578.80-0.68-37.594.161.22-7.562.169.09-1.370.249.0950.012.3529.18-35.6478.79-26.84-0.1976.053.011.1823.95-8.47-23.8313.61-8.47-24.05
23Q2 (18)28.071.78-34.285.649.94-65.787.6440.18-64.458.8693.45-53.644.11181.51-65.321.98150.63-59.920.2229.41-15.389.5619.2-58.09107.69-0.13-19.3173.83-21.46-3.7926.17336.1812.1914.8712.23-31.85
23Q1 (17)27.58-11.23-38.815.13-56.75-74.255.45-50.9-77.634.58-51.28-77.611.46-52.9-90.860.79-56.11-88.570.17-10.53-50.08.02-40.01-68.59107.8361.54-26.6294.00-12.0414.976.00187.38-67.1113.2556.99-37.38
22Q4 (16)31.07-17.12-31.7411.863.31-45.1211.10-33.81-48.739.40-33.33-47.893.10-31.11-79.071.80-17.81-74.90.1918.75-52.513.37-30.33-41.6966.75-15.44-40.7106.8756.257.09-6.87-121.83-3400.728.44-52.9-59.96
22Q3 (15)37.49-12.22-18.9911.48-30.34-47.8716.77-21.96-25.3314.10-26.22-24.44.50-62.03-76.512.19-55.67-76.680.16-38.46-68.019.19-15.87-18.2478.94-40.85-20.368.40-10.87-30.2731.4534.831540.8417.92-17.87-15.55
22Q2 (14)42.71-5.240.7316.48-17.27-23.121.49-11.784.1719.11-6.68.0911.85-25.84-38.514.94-28.51-47.220.26-23.53-50.9422.81-10.655.41133.46-9.1821.076.74-6.14-26.1323.3327.89699.521.823.1225.26
22Q1 (13)45.07-0.9927.4219.92-7.8220.5124.3612.5249.1720.4613.4145.6215.987.911.836.91-3.63-3.760.34-15.0-33.3325.5311.3446.56146.9530.5445.2281.76-18.07-19.2818.248667.361650.421.160.3846.03
21Q4 (12)45.52-1.6455.7321.61-1.8670.8321.65-3.6192.7918.04-3.2786.7514.81-22.762.937.17-23.6450.630.40-20.0-18.3722.93-2.383.59112.5713.6516.499.791.74-11.340.21-89.15101.6621.08-0.6667.7
21Q3 (11)46.289.1585.9422.022.75239.8122.468.87305.4218.655.49289.3519.16-0.57350.829.390.32322.970.50-5.668.723.478.46242.1399.05-10.217.0998.08-5.59-16.151.92149.26111.2921.2221.8167.61
21Q2 (10)42.4019.8873.4221.4329.64329.4620.6326.33324.4917.6825.84327.0519.2734.85209.819.3630.36197.140.533.92-30.2621.6424.23237.07110.309.011.17103.892.561.26-3.89-230.74-49.8117.4220.2234.31
21Q1 (9)35.3721.01016.5330.67016.3345.41014.0545.45014.2957.2107.1850.8400.514.08017.4239.470101.194.630101.29-10.00-1.1890.63014.4915.270
20Q4 (8)29.2317.44012.6595.22011.23102.7109.66101.6709.09113.8804.76114.4100.496.52012.4982.07096.7114.330112.55-3.790-12.5526.08012.57-0.710
20Q3 (7)24.891.806.4829.8605.5413.9904.7915.704.25-31.6702.22-29.5200.46-39.4706.866.85084.59-14.750116.9814.020-16.98-553.77012.66-2.390
20Q2 (6)24.45004.99004.86004.14006.22003.15000.76006.420099.2200102.6000-2.600012.9700
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)28.95-28.477.51-52.891.1423.218.43-57.297.86-53.5511.95-66.017.06-62.740.89-20.5410.51-50.8273.8910.789.1410.4110.86-43.641.9321.5613.80-25.28
2022 (9)40.47-5.4715.94-22.660.9262.8419.74-3.7116.92-2.0835.16-43.6218.95-37.061.12-35.6321.37-1.0666.75-40.780.73-19.7119.2701.59-9.1418.47-1.86
2021 (8)42.8164.8420.61169.410.57-9.020.50196.2417.28190.9162.36229.7730.11213.651.748.0721.60159.3112.5716.4100.55-9.02-0.5501.75-48.4918.8247.38
2020 (7)25.976.07.6534.450.6231.696.9222.75.9422.9818.9118.049.6014.71.61-6.948.3321.9696.71-1.08110.529.55-10.5203.40012.77-0.47
2019 (6)24.506.485.690.890.4799.765.64-5.534.83-5.8516.0211.958.373.851.7310.196.83-3.1297.7714.03100.896.93-0.8900.00012.836.83
2018 (5)23.01-0.65.64-7.840.24-11.445.9724.125.1322.1414.3141.968.0628.751.576.87.0515.9585.7423.2394.35-25.945.5000.00012.017.62
2017 (4)23.154.426.1210.270.2710.024.81-17.074.20-16.3310.08-9.686.26-13.421.472.086.08-11.3769.5818.92127.3933.26-27.1700.00011.164.2
2016 (3)22.172.835.5531.210.24-64.475.80-0.175.02-9.7111.163.817.234.781.4416.136.86-9.0258.5116.2395.6031.614.40-83.920.00010.71-6.13
2015 (2)21.563.54.23-21.670.69-9.15.81-16.285.56-1.9410.75-9.826.90-4.961.24-3.137.54-12.9350.34-18.072.64-6.7527.3622.780.00011.4118.98
2014 (1)20.8305.4000.7506.9405.67011.9207.2601.2808.66061.39077.90022.2800.0009.590

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