- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 49.16 | -2.05 | 17.16 | 1.04 | -15.45 | -50.24 | 1.14 | 4.59 | 48.05 | 7.53 | -8.84 | 52.12 | 2.12 | -13.68 | -57.53 | 2.32 | 6.78 | 26.37 | 15.32 | -6.93 | 29.84 | 861 | 0.0 | 0.0 |
| 23Q3 (19) | 50.19 | 5.71 | 28.56 | 1.23 | -0.81 | -18.0 | 1.09 | 4.81 | 7.92 | 8.26 | -1.55 | 5.9 | 2.45 | -6.16 | -36.22 | 2.17 | -0.85 | -16.05 | 16.46 | -6.87 | -17.63 | 861 | 0.0 | 12.4 |
| 23Q2 (18) | 47.48 | 29.59 | -32.4 | 1.24 | 42.53 | -52.49 | 1.04 | 18.18 | -42.54 | 8.39 | 32.75 | -41.33 | 2.61 | 9.99 | -29.72 | 2.19 | -8.8 | -15.0 | 17.67 | 2.44 | -13.2 | 861 | 0.0 | 12.4 |
| 23Q1 (17) | 36.64 | -12.68 | -52.4 | 0.87 | -58.37 | -67.42 | 0.88 | 14.29 | -53.19 | 6.32 | 27.68 | -56.47 | 2.37 | -52.33 | -31.54 | 2.40 | 30.88 | -1.66 | 17.25 | 46.21 | -8.55 | 861 | 0.0 | 12.4 |
| 22Q4 (16) | 41.96 | 7.48 | -37.0 | 2.09 | 39.33 | 12.97 | 0.77 | -23.76 | -46.15 | 4.95 | -36.54 | -60.08 | 4.98 | 29.64 | 79.31 | 1.84 | -29.07 | -14.53 | 11.80 | -40.95 | -36.64 | 861 | 12.4 | 12.4 |
| 22Q3 (15) | 39.04 | -44.42 | -42.05 | 1.5 | -42.53 | -24.62 | 1.01 | -44.2 | -26.28 | 7.8 | -45.45 | -39.95 | 3.84 | 3.4 | 30.08 | 2.59 | 0.4 | 27.22 | 19.98 | -1.86 | 3.62 | 766 | 0.0 | 4.79 |
| 22Q2 (14) | 70.24 | -8.76 | 12.74 | 2.61 | -2.25 | 23.7 | 1.81 | -3.72 | 48.36 | 14.3 | -1.52 | 47.12 | 3.72 | 7.13 | 9.71 | 2.58 | 5.51 | 31.59 | 20.36 | 7.94 | 30.49 | 766 | 0.0 | 4.79 |
| 22Q1 (13) | 76.98 | 15.59 | 47.87 | 2.67 | 44.32 | 111.9 | 1.88 | 31.47 | 104.35 | 14.52 | 17.1 | 90.55 | 3.47 | 24.86 | 43.31 | 2.44 | 13.74 | 38.2 | 18.86 | 1.31 | 28.87 | 766 | 0.0 | 4.79 |
| 21Q4 (12) | 66.6 | -1.14 | 56.6 | 1.85 | -7.04 | 94.74 | 1.43 | 4.38 | 90.67 | 12.4 | -4.54 | 117.16 | 2.78 | -5.96 | 24.36 | 2.15 | 5.59 | 21.76 | 18.62 | -3.44 | 38.68 | 766 | 4.79 | 4.79 |
| 21Q3 (11) | 67.37 | 8.14 | 75.81 | 1.99 | -5.69 | 113.98 | 1.37 | 12.3 | 92.96 | 12.99 | 33.64 | 146.02 | 2.95 | -12.78 | 21.71 | 2.03 | 3.84 | 9.75 | 19.28 | 23.58 | 39.94 | 731 | 0.0 | 7.66 |
| 21Q2 (10) | 62.3 | 19.67 | -1.74 | 2.11 | 67.46 | 5.5 | 1.22 | 32.61 | -6.15 | 9.72 | 27.56 | 9.58 | 3.39 | 39.94 | 7.36 | 1.96 | 10.81 | -4.5 | 15.60 | 6.59 | 11.52 | 731 | 0.0 | 7.66 |
| 21Q1 (9) | 52.06 | 22.41 | 0 | 1.26 | 32.63 | 0 | 0.92 | 22.67 | 0 | 7.62 | 33.45 | 0 | 2.42 | 8.35 | 0 | 1.77 | 0.21 | 0 | 14.64 | 9.02 | 0 | 731 | 0.0 | 0 |
| 20Q4 (8) | 42.53 | 10.99 | 0 | 0.95 | 2.15 | 0 | 0.75 | 5.63 | 0 | 5.71 | 8.14 | 0 | 2.23 | -7.96 | 0 | 1.76 | -4.82 | 0 | 13.43 | -2.56 | 0 | 731 | 7.66 | 0 |
| 20Q3 (7) | 38.32 | -39.56 | 0 | 0.93 | -53.5 | 0 | 0.71 | -45.38 | 0 | 5.28 | -40.47 | 0 | 2.43 | -23.07 | 0 | 1.85 | -9.64 | 0 | 13.78 | -1.51 | 0 | 679 | 0.0 | 0 |
| 20Q2 (6) | 63.4 | 0 | 0 | 2.0 | 0 | 0 | 1.3 | 0 | 0 | 8.87 | 0 | 0 | 3.15 | 0 | 0 | 2.05 | 0 | 0 | 13.99 | 0 | 0 | 679 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 183.47 | -19.61 | 4.39 | -50.51 | 4.15 | -24.13 | 30.49 | -26.65 | 2.39 | -38.44 | 2.26 | -5.63 | 16.62 | -8.76 | 861 | 0.0 |
| 2022 (9) | 228.22 | -8.1 | 8.87 | 23.19 | 5.47 | 10.51 | 41.57 | -2.74 | 3.89 | 34.06 | 2.40 | 20.25 | 18.21 | 5.84 | 861 | 12.4 |
| 2021 (8) | 248.34 | 72.16 | 7.2 | 86.05 | 4.95 | 80.0 | 42.74 | 115.21 | 2.90 | 8.07 | 1.99 | 4.55 | 17.21 | 25.0 | 766 | 4.79 |
| 2020 (7) | 144.25 | 3.55 | 3.87 | 0.52 | 2.75 | -11.0 | 19.86 | 1.9 | 2.68 | -2.92 | 1.91 | -14.05 | 13.77 | -1.59 | 731 | 7.66 |
| 2019 (6) | 139.31 | 27.07 | 3.85 | 26.64 | 3.09 | 30.93 | 19.49 | 42.89 | 2.76 | -0.34 | 2.22 | 3.04 | 13.99 | 12.45 | 679 | 12.42 |
| 2018 (5) | 109.63 | 17.44 | 3.04 | 25.1 | 2.36 | 16.83 | 13.64 | 19.13 | 2.77 | 6.53 | 2.15 | -0.52 | 12.44 | 1.44 | 604 | 11.85 |
| 2017 (4) | 93.35 | 8.21 | 2.43 | 0.83 | 2.02 | 12.85 | 11.45 | 12.92 | 2.60 | -6.82 | 2.16 | 4.29 | 12.27 | 4.35 | 540 | 6.93 |
| 2016 (3) | 86.27 | 18.21 | 2.41 | 30.27 | 1.79 | 12.58 | 10.14 | 10.1 | 2.79 | 10.2 | 2.07 | -4.76 | 11.75 | -6.86 | 505 | 13.74 |
| 2015 (2) | 72.98 | -9.82 | 1.85 | 20.92 | 1.59 | -5.92 | 9.21 | -0.65 | 2.53 | 34.09 | 2.18 | 4.33 | 12.62 | 10.18 | 444 | 6.99 |
| 2014 (1) | 80.93 | 0 | 1.53 | 0 | 1.69 | 0 | 9.27 | 0 | 1.89 | 0 | 2.09 | 0 | 11.45 | 0 | 415 | 0 |
