玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)46.41-16.83-21.425.41-59.93-75.095.73-59.9-72.144.35-61.94-73.560.87-66.28-76.740.68-63.24-75.630.14-12.5-17.6512.30-37.6-52.1431.72-28.91-2.01100.005.26-4.847.1442.86240.4835.10-3.39-0.26
23Q3 (19)55.8011.89-7.0313.501566.67-51.8214.29990.84-52.0111.43920.54-51.972.581257.89-64.91.85927.78-64.490.1623.08-27.2719.71137.76-41.3644.6210.3113.1695.0042.50.535.00-85.0-9.1736.33-18.9425.28
23Q2 (18)49.87-11.2-15.750.81-95.27-96.71.31-92.27-94.851.12-91.73-94.480.19-93.33-96.60.18-91.78-95.540.13-18.75-35.08.29-63.17-72.1340.4522.91-7.8666.67-33.33-31.6233.330788.8944.8221.8342.29
23Q1 (17)56.16-4.91-1.1417.11-21.2214.6816.94-17.654.513.55-17.634.552.85-23.8-2.42.19-21.51-0.450.16-5.88-5.8822.51-12.415.1932.911.67-3.94100.00-4.8410.530.00100.0-100.036.794.55-1.42
22Q4 (16)59.06-1.6-10.1621.72-22.48-13.0520.57-30.93-21.1616.45-30.88-20.453.74-49.12-33.332.79-46.45-33.250.17-22.73-15.025.70-23.53-15.4932.37-17.91-2.76105.0811.219.34-5.08-192.37-230.5135.1921.344.11
22Q3 (15)60.021.41.8728.0214.0973.9329.7817.1565.3523.8017.2465.287.3531.48123.45.2128.96114.40.2210.029.4133.6112.9743.4539.43-10.188.2694.50-3.086.935.5046.79-52.6629.00-7.94-22.5
22Q2 (14)59.194.190.4424.5664.618.2425.4256.8211.7920.3056.6412.225.5991.4410.044.0483.646.880.2017.65-4.7629.7539.029.0943.9028.1419.8597.507.76-2.53.75-47.5031.50-15.595.07
22Q1 (13)56.81-13.583.6314.92-40.2711.6816.21-37.8722.912.96-37.3322.842.92-47.9525.322.20-47.3722.910.17-15.00.021.40-29.639.9734.262.912.5490.48-5.86-12.547.1483.33037.3210.413.27
21Q4 (12)65.7411.5823.0924.9855.06141.3526.0944.86118.8820.6843.61117.05.6170.52172.334.1872.02164.560.2017.6525.030.4129.7965.2733.29-8.594.7896.108.759.213.90-66.49-67.5333.80-9.67-1.4
21Q3 (11)58.92-0.025.7416.11-29.0163.2418.01-20.8247.6814.40-20.4247.833.29-35.24316.462.43-35.71305.00.17-19.0521.4323.43-14.0878.7236.42-0.570.3688.37-11.63-27.711.630152.3337.4224.82-11.2
21Q2 (10)58.937.56.6222.6969.84418.0422.7472.4506.418.0971.47430.55.08118.03706.353.78111.17656.00.2123.5361.5427.2740.13145.4536.639.64-8.63100.00-3.33-12.50.000100.029.98-17.040
21Q1 (9)54.822.642.8913.3629.08296.4413.1910.65217.8310.5510.7217.772.3313.11275.811.7913.29265.310.176.2521.4319.465.7669.5133.415.16-5.46103.4517.5537.930.00-100.0-100.036.145.43-16.84
20Q4 (8)53.41-4.15-5.8910.3569.122.1711.92130.1214.519.53130.1914.412.06160.7621.891.58163.3327.420.1614.2914.2918.4040.357.1631.77-12.46-14.5788.00-28.0-7.612.00154.0152.034.28-18.650
20Q3 (7)55.720.81-1.576.1239.73-34.895.1838.13-54.924.1421.41-54.950.7925.4-60.70.6020.0-58.040.147.69-6.6713.1118.0-25.2636.29-9.48-17.39122.226.9446.67-22.22-55.56-233.3342.14015.2
20Q2 (6)55.273.730.494.3829.97-4.783.75-9.64-19.873.412.71-2.570.631.61-8.70.502.04-3.850.13-7.14-7.1411.11-3.2217.9440.0913.44-11.64114.2952.3814.29-14.29-214.2900.00-100.0-100.0
20Q1 (5)53.28-6.11-2.683.37-66.73-14.474.15-60.13-1.193.32-60.14-1.190.62-63.310.00.49-60.482.080.140.07.6911.48-33.1429.8635.34-4.97-5.7375.00-21.25-14.2912.50162.5043.460-3.06
19Q4 (4)56.750.250.010.137.770.010.41-9.40.08.33-9.360.01.69-15.920.01.24-13.290.00.14-6.670.017.17-2.110.037.19-15.340.095.2414.290.04.76-71.430.00.00-100.00.0
19Q3 (3)56.612.930.09.40104.350.011.49145.510.09.19162.570.02.01191.30.01.43175.00.00.157.140.017.5486.20.043.93-3.170.083.33-16.670.016.6700.036.58-10.950.0
19Q2 (2)55.000.460.04.6016.750.04.6811.430.03.504.170.00.6911.290.00.528.330.00.147.690.09.426.560.045.3721.020.0100.0014.290.00.0000.041.08-8.360.0
19Q1 (1)54.750.00.03.940.00.04.200.00.03.360.00.00.620.00.00.480.00.00.130.00.08.840.00.037.490.00.087.500.00.00.000.00.044.830.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)52.32-11.199.76-57.45.5934.1410.12-57.238.06-57.386.45-66.685.07-65.460.61-20.7816.19-42.4531.72-2.0196.12-0.793.8824.70.18-24.9137.9615.63
2022 (9)58.91-1.822.9115.424.17-13.123.6614.9718.9115.4519.3619.7314.6819.540.774.0528.139.832.37-2.7696.890.163.11-16.70.24-28.8632.83-3.67
2021 (8)59.9910.3219.85219.134.80-28.6820.58217.5916.38210.8216.17299.2612.28288.610.7429.8225.6286.7333.294.7896.730.853.74-8.410.339.134.08-15.31
2020 (7)54.38-2.586.22-13.016.7331.546.48-17.665.27-15.414.05-18.353.16-16.180.57-1.7213.722.1631.77-14.5795.924.484.08-58.50.313.640.242.73
2019 (6)55.82-0.627.15-48.495.1266.347.87-45.726.23-48.894.96-51.663.77-51.730.58-7.9413.43-24.7237.19-0.7291.80-4.139.84132.130.30-20.4139.176.64
2018 (5)56.170.5713.883.123.084.6914.501.9712.192.4410.267.437.813.990.631.6117.842.037.4633.6995.761.454.24-24.440.37036.731.66
2017 (4)55.851.8213.46-30.622.9411.7514.22-25.0411.90-28.669.55-40.137.51-38.290.62-13.8917.49-20.4328.02-8.8894.39-7.365.6100.00036.1312.03
2016 (3)54.853.2419.4053.122.63-20.0518.9753.2316.6857.9515.9572.9912.1775.610.7214.2921.9836.0130.75-13.01101.89-1.4-2.5200.00032.25-9.13
2015 (2)53.13-3.4412.67-8.853.298.2112.38-17.2510.56-23.539.22-28.366.93-29.930.63-11.2716.16-13.2635.35-11.54103.3311.21-2.2200.00035.492.16
2014 (1)55.02013.9003.0416.114.96013.81012.8709.8900.71-6.5818.639.9839.9675.6592.9210.627.08-58.360.00034.740.09

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