- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.37 | -37.14 | -44.1 | 0.22 | 0.0 | -8.33 | 0.6 | 200.0 | 30.43 | 0.42 | -12.5 | -12.5 | 9.28 | 59.07 | 63.99 | 25.32 | 377.22 | 133.35 | 17.72 | 39.19 | 56.54 | 0 | 0 | 0 |
| 23Q3 (19) | 3.77 | 6.8 | -25.93 | 0.22 | -4.35 | -4.35 | 0.2 | -47.37 | -48.72 | 0.48 | 14.29 | -14.29 | 5.84 | -10.44 | 29.14 | 5.31 | -50.72 | -30.76 | 12.73 | 7.01 | 15.73 | 0 | 0 | 0 |
| 23Q2 (18) | 3.53 | -6.12 | -33.77 | 0.23 | 4.55 | -4.17 | 0.38 | 18.75 | -34.48 | 0.42 | -8.7 | -25.0 | 6.52 | 11.36 | 44.7 | 10.76 | 26.49 | -1.07 | 11.90 | -2.75 | 13.24 | 0 | 0 | 0 |
| 23Q1 (17) | 3.76 | -11.32 | -24.04 | 0.22 | -8.33 | 0.0 | 0.32 | -30.43 | 23.08 | 0.46 | -4.17 | -8.0 | 5.85 | 3.37 | 31.65 | 8.51 | -21.55 | 62.03 | 12.23 | 8.07 | 21.12 | 0 | 0 | 0 |
| 22Q4 (16) | 4.24 | -16.7 | -10.36 | 0.24 | 4.35 | -25.0 | 0.46 | 17.95 | 35.29 | 0.48 | -14.29 | -2.04 | 5.66 | 25.27 | -16.33 | 10.85 | 41.59 | 50.93 | 11.32 | 2.9 | 9.28 | 0 | 0 | 0 |
| 22Q3 (15) | 5.09 | -4.5 | 18.93 | 0.23 | -4.17 | -28.12 | 0.39 | -32.76 | 77.27 | 0.56 | 0.0 | 14.29 | 4.52 | 0.35 | -39.56 | 7.66 | -29.59 | 49.06 | 11.00 | 4.72 | -3.9 | 0 | 0 | 0 |
| 22Q2 (14) | 5.33 | 7.68 | 36.67 | 0.24 | 9.09 | -14.29 | 0.58 | 123.08 | 163.64 | 0.56 | 12.0 | 33.33 | 4.50 | 1.31 | -37.28 | 10.88 | 107.17 | 92.9 | 10.51 | 4.02 | -2.44 | 0 | 0 | 0 |
| 22Q1 (13) | 4.95 | 4.65 | 33.78 | 0.22 | -31.25 | -21.43 | 0.26 | -23.53 | 30.0 | 0.5 | 2.04 | 19.05 | 4.44 | -34.31 | -41.27 | 5.25 | -26.93 | -2.83 | 10.10 | -2.49 | -11.01 | 0 | 0 | 0 |
| 21Q4 (12) | 4.73 | 10.51 | 43.77 | 0.32 | 0.0 | 10.34 | 0.34 | 54.55 | 70.0 | 0.49 | 0.0 | 13.95 | 6.77 | -9.51 | -23.25 | 7.19 | 39.84 | 18.25 | 10.36 | -9.51 | -20.74 | 0 | 0 | 0 |
| 21Q3 (11) | 4.28 | 9.74 | 22.99 | 0.32 | 14.29 | -5.88 | 0.22 | 0.0 | 0.0 | 0.49 | 16.67 | 22.5 | 7.48 | 4.14 | -23.47 | 5.14 | -8.88 | -18.69 | 11.45 | 6.31 | -0.4 | 0 | 0 | 0 |
| 21Q2 (10) | 3.9 | 5.41 | -16.13 | 0.28 | 0.0 | -56.25 | 0.22 | 10.0 | 4.76 | 0.42 | 0.0 | 0.0 | 7.18 | -5.13 | -47.84 | 5.64 | 4.36 | 24.91 | 10.77 | -5.13 | 19.23 | 0 | 0 | 0 |
| 21Q1 (9) | 3.7 | 12.46 | -28.29 | 0.28 | -3.45 | -62.16 | 0.2 | 0.0 | -4.76 | 0.42 | -2.33 | 2.44 | 7.57 | -14.15 | -47.23 | 5.41 | -11.08 | 32.82 | 11.35 | -13.15 | 42.86 | 0 | 0 | 0 |
| 20Q4 (8) | 3.29 | -5.46 | -47.78 | 0.29 | -14.71 | -72.9 | 0.2 | -9.09 | -20.0 | 0.43 | 7.5 | -6.52 | 8.81 | -9.78 | -48.1 | 6.08 | -3.84 | 53.19 | 13.07 | 13.71 | 79.0 | 0 | 0 | -100.0 |
| 20Q3 (7) | 3.48 | -25.16 | -27.04 | 0.34 | -46.88 | -56.41 | 0.22 | 4.76 | 10.0 | 0.4 | -4.76 | -4.76 | 9.77 | -29.01 | -40.25 | 6.32 | 39.98 | 50.78 | 11.49 | 27.26 | 30.54 | 0 | 0 | -100.0 |
| 20Q2 (6) | 4.65 | -9.88 | -16.06 | 0.64 | -13.51 | -12.33 | 0.21 | 0.0 | 5.0 | 0.42 | 2.44 | 0.0 | 13.76 | -4.03 | 4.45 | 4.52 | 10.97 | 25.1 | 9.03 | 13.67 | 19.14 | 0 | 0 | -100.0 |
| 20Q1 (5) | 5.16 | -18.1 | -10.88 | 0.74 | -30.84 | -16.85 | 0.21 | -16.0 | -4.55 | 0.41 | -10.87 | -6.82 | 14.34 | -15.56 | -6.7 | 4.07 | 2.56 | 7.11 | 7.95 | 8.82 | 4.56 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 6.3 | 32.08 | 0.0 | 1.07 | 37.18 | 0.0 | 0.25 | 25.0 | 0.0 | 0.46 | 9.52 | 0.0 | 16.98 | 3.86 | 0.0 | 3.97 | -5.36 | 0.0 | 7.30 | -17.07 | 0.0 | 269 | 0.0 | 0.0 |
| 19Q3 (3) | 4.77 | -13.9 | 0.0 | 0.78 | 6.85 | 0.0 | 0.2 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 16.35 | 24.1 | 0.0 | 4.19 | 16.14 | 0.0 | 8.81 | 16.14 | 0.0 | 269 | 0.0 | 0.0 |
| 19Q2 (2) | 5.54 | -4.32 | 0.0 | 0.73 | -17.98 | 0.0 | 0.2 | -9.09 | 0.0 | 0.42 | -4.55 | 0.0 | 13.18 | -14.28 | 0.0 | 3.61 | -4.99 | 0.0 | 7.58 | -0.24 | 0.0 | 269 | 0.0 | 0.0 |
| 19Q1 (1) | 5.79 | 0.0 | 0.0 | 0.89 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 15.37 | 0.0 | 0.0 | 3.80 | 0.0 | 0.0 | 7.60 | 0.0 | 0.0 | 269 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.43 | -31.51 | 0.89 | -4.3 | 1.5 | -11.76 | 1.78 | -15.24 | 6.63 | 39.74 | 11.17 | 28.84 | 13.25 | 23.77 | 0 | 0 |
| 2022 (9) | 19.61 | 18.06 | 0.93 | -22.5 | 1.7 | 73.47 | 2.1 | 15.38 | 4.74 | -34.36 | 8.67 | 46.93 | 10.71 | -2.27 | 0 | 0 |
| 2021 (8) | 16.61 | 0.12 | 1.2 | -40.3 | 0.98 | 16.67 | 1.82 | 9.64 | 7.22 | -40.37 | 5.90 | 16.53 | 10.96 | 9.51 | 0 | 0 |
| 2020 (7) | 16.59 | -25.94 | 2.01 | -42.24 | 0.84 | -3.45 | 1.66 | -4.05 | 12.12 | -22.01 | 5.06 | 30.37 | 10.01 | 29.56 | 0 | 0 |
| 2019 (6) | 22.4 | 19.34 | 3.48 | 30.83 | 0.87 | 11.54 | 1.73 | 0.0 | 15.54 | 9.63 | 3.88 | -6.54 | 7.72 | -16.21 | 269 | 0.0 |
| 2018 (5) | 18.77 | -14.14 | 2.66 | -21.76 | 0.78 | -6.02 | 1.73 | -3.89 | 14.17 | -8.89 | 4.16 | 9.45 | 9.22 | 11.93 | 269 | 0.0 |
| 2017 (4) | 21.86 | 19.13 | 3.4 | 50.44 | 0.83 | 3.75 | 1.8 | 13.92 | 15.55 | 26.29 | 3.80 | -12.91 | 8.23 | -4.37 | 269 | 0.0 |
| 2016 (3) | 18.35 | 32.11 | 2.26 | 77.95 | 0.8 | 2.56 | 1.58 | 7.48 | 12.32 | 34.7 | 4.36 | -22.36 | 8.61 | -18.64 | 269 | 0.0 |
| 2015 (2) | 13.89 | -8.74 | 1.27 | 81.43 | 0.78 | 6.85 | 1.47 | 5.0 | 9.14 | 98.8 | 5.62 | 17.08 | 10.58 | 15.05 | 269 | 0.0 |
| 2014 (1) | 15.22 | 40.93 | 0.7 | 25.0 | 0.73 | 40.38 | 1.4 | 10.24 | 4.60 | 0 | 4.80 | 0 | 9.20 | 0 | 269 | 5.08 |
