- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.41 | -8.51 | -10.55 | 0.3 | 7.14 | -11.76 | 0.28 | -17.65 | -9.68 | 1.34 | -6.94 | -1.47 | 6.80 | 17.1 | -1.36 | 6.35 | -9.99 | 0.97 | 30.39 | 1.71 | 10.15 | 291 | 0.0 | 0.0 |
| 23Q3 (19) | 4.82 | 4.1 | -4.93 | 0.28 | 7.69 | 7.69 | 0.34 | 0.0 | 6.25 | 1.44 | 7.46 | 2.86 | 5.81 | 3.45 | 13.28 | 7.05 | -3.94 | 11.76 | 29.88 | 3.23 | 8.19 | 291 | 0.0 | 14.12 |
| 23Q2 (18) | 4.63 | -1.49 | -42.05 | 0.26 | -18.75 | -16.13 | 0.34 | 0.0 | -19.05 | 1.34 | -2.9 | -23.43 | 5.62 | -17.52 | 44.74 | 7.34 | 1.51 | 39.7 | 28.94 | -1.43 | 32.14 | 291 | 0.0 | 14.12 |
| 23Q1 (17) | 4.7 | -4.67 | -36.05 | 0.32 | -5.88 | 6.67 | 0.34 | 9.68 | -24.44 | 1.38 | 1.47 | -15.85 | 6.81 | -1.28 | 66.81 | 7.23 | 15.04 | 18.16 | 29.36 | 6.44 | 31.59 | 291 | 0.0 | 14.12 |
| 22Q4 (16) | 4.93 | -2.76 | -32.37 | 0.34 | 30.77 | -12.82 | 0.31 | -3.12 | -27.91 | 1.36 | -2.86 | -5.56 | 6.90 | 34.48 | 28.91 | 6.29 | -0.37 | 6.6 | 27.59 | -0.1 | 39.66 | 291 | 14.12 | 14.12 |
| 22Q3 (15) | 5.07 | -36.55 | -51.44 | 0.26 | -16.13 | -21.21 | 0.32 | -23.81 | -45.76 | 1.4 | -20.0 | -16.17 | 5.13 | 32.18 | 62.24 | 6.31 | 20.07 | 11.68 | 27.61 | 26.07 | 72.63 | 255 | 0.0 | -4.85 |
| 22Q2 (14) | 7.99 | 8.71 | -3.27 | 0.31 | 3.33 | 10.71 | 0.42 | -6.67 | 13.51 | 1.75 | 6.71 | 32.58 | 3.88 | -4.94 | 14.46 | 5.26 | -14.14 | 17.35 | 21.90 | -1.84 | 37.06 | 255 | 0.0 | -4.85 |
| 22Q1 (13) | 7.35 | 0.82 | 27.6 | 0.3 | -23.08 | 36.36 | 0.45 | 4.65 | 73.08 | 1.64 | 13.89 | 8.61 | 4.08 | -23.7 | 6.86 | 6.12 | 3.8 | 35.64 | 22.31 | 12.96 | -14.89 | 255 | 0.0 | -4.85 |
| 21Q4 (12) | 7.29 | -30.17 | 29.95 | 0.39 | 18.18 | 69.57 | 0.43 | -27.12 | 59.26 | 1.44 | -13.77 | 8.27 | 5.35 | 69.25 | 30.49 | 5.90 | 4.37 | 22.56 | 19.75 | 23.49 | -16.68 | 255 | -4.85 | -4.85 |
| 21Q3 (11) | 10.44 | 26.39 | 136.73 | 0.33 | 17.86 | 50.0 | 0.59 | 59.46 | 168.18 | 1.67 | 26.52 | 63.73 | 3.16 | -6.75 | -36.64 | 5.65 | 26.16 | 13.28 | 16.00 | 0.1 | -30.84 | 268 | 0.0 | 6.35 |
| 21Q2 (10) | 8.26 | 43.4 | 135.33 | 0.28 | 27.27 | 33.33 | 0.37 | 42.31 | 68.18 | 1.32 | -12.58 | 36.08 | 3.39 | -11.25 | -43.34 | 4.48 | -0.76 | -28.53 | 15.98 | -39.04 | -42.17 | 268 | 0.0 | 6.35 |
| 21Q1 (9) | 5.76 | 2.67 | 5.11 | 0.22 | -4.35 | -8.33 | 0.26 | -3.7 | 0.0 | 1.51 | 13.53 | 36.04 | 3.82 | -6.84 | -12.79 | 4.51 | -6.21 | -4.86 | 26.22 | 10.58 | 29.42 | 268 | 0.0 | 10.74 |
| 20Q4 (8) | 5.61 | 27.21 | -14.61 | 0.23 | 4.55 | -20.69 | 0.27 | 22.73 | 3.85 | 1.33 | 30.39 | 15.65 | 4.10 | -17.82 | -7.12 | 4.81 | -3.52 | 21.62 | 23.71 | 2.5 | 35.44 | 268 | 6.35 | 10.74 |
| 20Q3 (7) | 4.41 | 25.64 | -31.31 | 0.22 | 4.76 | -29.03 | 0.22 | 0.0 | -24.14 | 1.02 | 5.15 | -6.42 | 4.99 | -16.62 | 3.31 | 4.99 | -20.41 | 10.44 | 23.13 | -16.31 | 36.23 | 252 | 0.0 | 4.13 |
| 20Q2 (6) | 3.51 | -35.95 | -56.88 | 0.21 | -12.5 | -32.26 | 0.22 | -15.38 | -35.29 | 0.97 | -12.61 | -19.83 | 5.98 | 36.61 | 57.1 | 6.27 | 32.11 | 50.06 | 27.64 | 36.43 | 85.91 | 252 | 4.13 | 4.13 |
| 20Q1 (5) | 5.48 | -16.59 | -20.92 | 0.24 | -17.24 | -25.0 | 0.26 | 0.0 | -18.75 | 1.11 | -3.48 | -2.63 | 4.38 | -0.78 | -5.16 | 4.74 | 19.89 | 2.75 | 20.26 | 15.72 | 23.13 | 242 | 0.0 | 0.0 |
| 19Q4 (4) | 6.57 | 2.34 | 0.0 | 0.29 | -6.45 | 0.0 | 0.26 | -10.34 | 0.0 | 1.15 | 5.5 | 0.0 | 4.41 | -8.59 | 0.0 | 3.96 | -12.39 | 0.0 | 17.50 | 3.1 | 0.0 | 242 | 0.0 | 0.0 |
| 19Q3 (3) | 6.42 | -21.13 | 0.0 | 0.31 | 0.0 | 0.0 | 0.29 | -14.71 | 0.0 | 1.09 | -9.92 | 0.0 | 4.83 | 26.79 | 0.0 | 4.52 | 8.15 | 0.0 | 16.98 | 14.22 | 0.0 | 242 | 0.0 | 0.0 |
| 19Q2 (2) | 8.14 | 17.46 | 0.0 | 0.31 | -3.12 | 0.0 | 0.34 | 6.25 | 0.0 | 1.21 | 6.14 | 0.0 | 3.81 | -17.53 | 0.0 | 4.18 | -9.54 | 0.0 | 14.86 | -9.64 | 0.0 | 242 | 0.0 | 0.0 |
| 19Q1 (1) | 6.93 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 1.14 | 0.0 | 0.0 | 4.62 | 0.0 | 0.0 | 4.62 | 0.0 | 0.0 | 16.45 | 0.0 | 0.0 | 242 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.56 | -26.76 | 1.15 | -4.96 | 1.29 | -13.42 | 5.5 | -10.57 | 6.20 | 29.76 | 6.95 | 18.2 | 29.63 | 22.1 | 291 | 0.0 |
| 2022 (9) | 25.34 | -20.19 | 1.21 | 0.0 | 1.49 | -9.7 | 6.15 | 3.36 | 4.78 | 25.3 | 5.88 | 13.15 | 24.27 | 29.51 | 291 | 14.12 |
| 2021 (8) | 31.75 | 67.02 | 1.21 | 34.44 | 1.65 | 70.1 | 5.95 | 34.62 | 3.81 | -19.5 | 5.20 | 1.85 | 18.74 | -19.4 | 255 | -4.85 |
| 2020 (7) | 19.01 | -32.25 | 0.9 | -26.83 | 0.97 | -19.83 | 4.42 | -3.49 | 4.73 | 8.0 | 5.10 | 18.33 | 23.25 | 42.45 | 268 | 6.35 |
| 2019 (6) | 28.06 | -6.0 | 1.23 | -1.6 | 1.21 | -6.92 | 4.58 | 1.33 | 4.38 | 4.68 | 4.31 | -0.99 | 16.32 | 7.79 | 252 | 4.13 |
| 2018 (5) | 29.85 | 9.9 | 1.25 | 4.17 | 1.3 | 8.33 | 4.52 | 15.01 | 4.19 | -5.22 | 4.36 | -1.43 | 15.14 | 4.65 | 242 | 1.68 |
| 2017 (4) | 27.16 | 9.03 | 1.2 | -17.24 | 1.2 | -13.67 | 3.93 | 30.13 | 4.42 | -24.1 | 4.42 | -20.82 | 14.47 | 19.35 | 238 | 0.85 |
| 2016 (3) | 24.91 | 22.53 | 1.45 | -3.33 | 1.39 | 11.2 | 3.02 | 11.03 | 5.82 | -21.11 | 5.58 | -9.25 | 12.12 | -9.38 | 236 | 1.72 |
| 2015 (2) | 20.33 | -5.31 | 1.5 | 5.63 | 1.25 | 6.84 | 2.72 | -6.53 | 7.38 | 11.56 | 6.15 | 12.83 | 13.38 | -1.29 | 232 | -4.13 |
| 2014 (1) | 21.47 | -0.37 | 1.42 | -6.58 | 1.17 | 6.36 | 2.91 | -1.69 | 6.61 | 0 | 5.45 | 0 | 13.55 | 0 | 242 | 0.0 |
